Color Theory Applied to Online Projects
Colour Meaning: Psychology, Culture and Context
A course by James Eccleston , Brand and UX Specialist
About the video: Colour Meaning: Psychology, Culture and Context
Overview
“In this lesson, you’ll learn about some of the misconceptions behind colour psychology and I’ll give you a framework you can use to better understand the true meaning of any colour. ”
In this video lesson James Eccleston addresses the topic: Colour Meaning: Psychology, Culture and Context, which is part of the Domestika online course: Color Theory Applied to Online Projects. Learn the science behind color to create engaging and cohesive digital designs that improve communication.
Partial transcription of the video
“Colour Meaning: Psychology, Culture and Context Now we'll learn about some misconceptions around colour psychology and I'll give you a framework so you can discover the true meaning behind any colour. Some colour preferences are buried deep within our subconscious. We don't know why it doesn't look right, but we can feel a combination is wrong. Food is something really powerfully affected by our preconceptions of colour. Would you buy a green or grey ice cream? Over generations, humans have become really wary of a colour that has this green or grey appearance because that means it might be ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Color Theory Applied to Online Projects
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Category
Design, Web & App Design -
Software
Adobe Illustrator, Adobe Photoshop, Adobe XD, Figma, Sketch -
Areas
Color Theory, Design, Digital Design, Graphic Design, Mobile Design, UX / UI, Web Design
James Eccleston
A course by James Eccleston
James Eccleston is an English designer and founder of Bridge, a Madrid-based brand & UX design studio that helps people improve their brands through a passion for the process of design and the needs of an audience. While completing his Bachelor’s degree in Design at The University of Salford in Manchester, James began his career designing record sleeves for rock bands and then ventured into working for major branding agencies in London for 8 years once he obtained his degree.
After spending four years working with tech startups in Buenos Aires, Argentina, his perspective on design evolved, seeing the need to elevate the power of design and turn it into a more collaborative environment. James founded his design studio in Madrid, after a 6-month backpacking trip from Buenos Aires to New York, where he created whatmadeyouhappy.com, interviewing the people he met along the way. This experience laid the groundwork for his philosophy at Bridge: “life and business are all about making genuine connections and helping people.” Their most notable clients include Virgin, McCann, Sociably, IED Madrid, and more.
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- 14 lessons (1h 48m)
- 17 additional resources (2 files)
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- Audio: English
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- Level: Beginner
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Adobe Illustrator
Adobe Photoshop
Adobe XD
Figma
Sketch
