Color Theory Applied to Online Projects

Color Theory Applied to Online Projects

“We reached the end of the course. I hope you enjoyed the journey as much as I enjoyed creating this course. It is a pleasure for me to show fellow creatives all that I know about colour, and nothing would make me happier if you could apply all the knowledge in this course in your professional practice. Throughout this course, we have made a special effort to truly understanding what is colour, not only from a purely scientific standpoint but also from the perspective of social anthropology and psychology. While this might seem very broad, it is important to be aware that societies have different ways to talk about colour. That is important when assessing colour in products such as websites or illustrations or developing a colour palette, as that sort of knowledge will help us to create an effective colour palette and also to spot any inconsistencies, and more importantly how to fix them. This brings me to the Final Project of this course. I want you to develop create a colour palette and apply it to a website designed by yourself. To do it os, I want you to define in the first place your target audience - a short description of who they are and their tastes. Then, you should define what big ideas and emotions you want to transmit to your audience. Aim for 5 to 6 words, at most. These will be similar to the values of the brand. Once the audience and the ideas are set, you have to apply all that learnt in this course to effectively create the colour palette, telling me about the colour harmony you have used and the reasons for your choice. Finally, you will apply your colour palette. I am aware it might sound like a tall order, but I think you are going to have lots of fun devising your project. I want to know about the whole process, the journey from the inception of the ideas and the identification of the target audience to the implementation of the color palette and the presentation of the outcome. I bet you have plenty to talk about for each one of the main stages of the process, so don't forget about briefly explaining them. Take this as a case study of your ideas and methods of work. To make things easier, ask yourself the following questions, as the answers (and even the questions on their own), might help you set the framework from where to develop the project: 1. What emotions do you want the colours to transmit? 2. Are the colours appropriate for your brand? 3. Is there enough contrast? Is everything legible? 4. Does your colour work harmoniously? 5. Are your colours well distributed? Are you using enough white space? 6. Is it interesting? 7. Are you using the right amount of colours? 8. Is your design consistent? You can also use them as a checklist you can resort to at any point during the process or when you are done. Once you are happy with your project, submit it to the platform by clicking on "Create your project." There, it will coexist with what others have submitted. Speaking of which, I encourage you to be active in the forum. Engaging in meaningful conversations with your fellows is a great way to grow as a person and a professional. Have a great one! ”

Partial transcription of the video

“So you've reached the end of this Domestika course. I really hope you've learned all the basics of color theory. and now you're ready to create your own color palettes. Throughout this course, I've given you tips and tricks to apply these principles throughout the digital world. If you follow all the lessons, this will really help improve your designs in terms of color. So when you upload your projects, I really want you to be original and I wanna see your take on it. So how are you gonna apply your color palette to your designs? So the first thing you need to do is to understand how humans...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Color Theory Applied to Online Projects

• Level: Beginner
• 98% positive reviews (294)
• 7340 students
• 4 units
• 14 lessons (1h 48m)
• 2 downloads

• Category

  Design, Web & App Design

• Software

  Adobe Illustrator, Adobe Photoshop, Adobe XD, Figma, Sketch

• Areas

  Color Theory, Design, Digital Design, Graphic Design, Mobile Design, UX / UI, Web Design