Color Theory Applied to Online Projects
What Will We Do in This Course?
A course by James Eccleston , Brand and UX Specialist
About the video: What Will We Do in This Course?
Overview
“In this lesson, you’ll discover exactly what you’re going to learn and how it will help make you a better designer. I will also tell you what our final project will be. Let’s go! ”
In this video lesson James Eccleston addresses the topic: What Will We Do in This Course?, which is part of the Domestika online course: Color Theory Applied to Online Projects. Learn the science behind color to create engaging and cohesive digital designs that improve communication.
Partial transcription of the video
“Color is really important in many different ways. and I'm going to show you in this lesson how color theory can really improve your web design. In this course, you'll learn how to communicate with color on a subconscious level. You'll also learn how to increase conversions on your website by understanding which colors appeal to your audience. Just in case you don't know what conversion means, it really is just when somebody signs up on your website or buys something from your website. You'll also be able to communicate the value of your color palette with the correct terminology to your bos...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Color Theory Applied to Online Projects
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Category
Design, Web & App Design -
Software
Adobe Illustrator, Adobe Photoshop, Adobe XD, Figma, Sketch -
Areas
Color Theory, Design, Digital Design, Graphic Design, Mobile Design, UX / UI, Web Design

James Eccleston
A course by James Eccleston
James Eccleston is an English designer and founder of Bridge, a Madrid-based brand & UX design studio that helps people improve their brands through a passion for the process of design and the needs of an audience. While completing his Bachelor’s degree in Design at The University of Salford in Manchester, James began his career designing record sleeves for rock bands and then ventured into working for major branding agencies in London for 8 years once he obtained his degree.
After spending four years working with tech startups in Buenos Aires, Argentina, his perspective on design evolved, seeing the need to elevate the power of design and turn it into a more collaborative environment. James founded his design studio in Madrid, after a 6-month backpacking trip from Buenos Aires to New York, where he created whatmadeyouhappy.com, interviewing the people he met along the way. This experience laid the groundwork for his philosophy at Bridge: “life and business are all about making genuine connections and helping people.” Their most notable clients include Virgin, McCann, Sociably, IED Madrid, and more.
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