Contemporary Brand Identity: Using Verbal and Visual Branding

He’s really good
He is a master in his profession

The instructor is very clear and concise, and everything he speaks about fills a knowledge gap in relation to design and what makes design matter.

I've admired the ability to not only make designs that look great but also communicate powerfully with words. This course has been incredibly inspiring for how to think about verbal branding and visual branding. Combined with The Editorial Design Systems course I think this will be of incredible benefit to clients I work with and how to speak for them

Nice course! I love his calm voice and his vision to brands. Very interesting to see how brands were made.

Me gustó mucho la forma en que aterrizan las ideas. Suelo trabajar haciendo planes que posteriormente se entregan a diseñadores visuales y, con esto, siento más comodidad a la hora de valorar las propuestas.

Great course for all levels of ability

Great course for all levels of ability

A new perspective and strategy in designing a brand. Nice lesson.

Awesome frameworks for positioning a brand

Such a great course, Michael has de-mystified the branding process, his process, in clear easy to follow stages. Lots of great, helpful information explained clearly. I though branding was quite 'dry', but no.

The course will certainly inspire you. In a field saturated with visuals, you might think that everything has to be visual. However, this course will demonstrate how a brand can stand out and be memorable not only with a logo or graphical style but primarily with words.

This was sooo good!!! Michael is so humble and down to earth, and communicates his expertise and his way of seeing things in a really accessible way - listening to him was thoroughly enjoyable, but also it was clear the work and thought he put into the structure of the course too.

Very informative.

The course is good to give me an overview of how to do branding, the instructor is very experienced and his style of teaching with various real world examples is quite good. overall I like the course, it's really helpful.

I've been a "designer who writes" for many years now, but Michael, through this course, really helped clarify how I can best use ALL of my skills to create powerful and meaningful brands. While I've sat in many conference rooms and heard many experts pontificate on branding, none achieved the level of communication that Michael did in this course, as well as his books. Highly recommended no matter your level of experience.