Contemporary Brand Identity: Using Verbal and Visual Branding

Amazing course!

This was one of the most valuable branding courses I’ve taken. It strikes a rare balance—covering fundamentals in a way that’s both clear and deeply comprehensive. Michael teaches with real expertise, guiding you to truly understand the concepts rather than forcing them. It reshaped how I think about brand positioning and visual identity, and I now approach both with much more clarity and intention.

This course pushes you to think more deeply about brands—the reasons behind why they exist in their current form, why they were created in the first place, and how they are positioned in the market. It also encourages you to thoroughly consider the underlying goals of any brand you plan to work on before starting the design and visual aspects.

This course really helps lay the foundation to start building your knowledge about building a brand. Its free of jargon, and Michael beautifully walks us through his and his agency's process while working on real world brands and campaigns.

This course opened my mind to how simple, yet equally detailed a good brand identity can be. Michael Johnson is a soft-spoken and intelligent teacher and it made learning enjoyable.

Curso fantástico!!!

Un curso fantástico: Dinámico, interesante e informativo.
Cuenta los procesos de ideación y ejecución detrás de cada marca que analiza.

Fantastic course - learnt so much and it was really interesting to see the BTS of very well-known brands. Engaging and informative.

Me ha encantado, me encanta la logica de Michael para desarrollar sus ideas. El curso es super claro, y bastante completo, me ha abierto un panorama que no tenia conteplado para la marca que estosy desarrollando.

Este curso tiene todo un proceso y el maestro una gran experiencia,!

a nice course on branding. inspirational!

Um curso muito completo e didático, referências incríveis e processo bem detalhado. Recomento demais!!

ovviamente consiglio questo corso, ma attenzione: come ogni cosa, per capirla meglio, ti devi applicare ed esercitare ogni quando ne si ha occasione!

Yes definitely recommend this course. Micheal Johnson approach is universal, the teaching with example and what not. This course is good compliment with his book. I enjoy it.

I don’t feel Michael Johnson approach of implementing storytelling into basic elements like a logo. It doesn’t lead to the best design solution by definition, because it overcomplicates things and feels too much like advertising instead of brand identity. And that’s a shame, because there are plenty of other ways to apply storytelling within brand communication in places where it works better. The work feels a bit forced…