Contemporary Brand Identity: Using Verbal and Visual Branding

Fantastic, clear, calm delivery. Demonstrating his creative process was very helpful and seeing some examples of brand narratives. I hope to see more course by him. 5 star through and through!

A great course for beginners to start deep diving into design, creativity and identity with words and graphics.

This course is good to see how the process starts with the customer and the idea. I recommend it for beginners.

Big fan of Mr. Johnson! I came first in contact with his work through Problem Solved in my 3rd semster (2015) and bought all his books one after another. Also, my mom is the top percent worldwide on Duolingo so it was a given that I would get this course and it did not disappoint.
I especially loved the "simple" graph he uses for brand positioning. Great oppportunity to dive deeper into his process, learn a few things about presentation and just admire some of Johnson Banks' work.

This is an amazing course! I hate marketing and all that stuff but I need to rebrand my business on a shoestring budget- this course is brilliant, so inspiring and engaging. It's really making me think about my business and get clear on what it is and what I'm offering. Plus I've already had some ideas for a logo. Highly recommended!

Excelente curso, sin duda lo recomiendo. Michael tiene toda la experiencia y visión del tema y lo sabe transmitir muy bien. Bravo!!

Having the book Branding In Five and a Half Steps and using it for reference for so long, I was pleasantly surprised with the insights of Michael's process and how it could be adapted to my own projects with my clients. I really enjoyed this course and look forward to implementing its diverse teachings in my own work.

finally!! a course that shows you how it's really done and links everything together.
A really great and very informative course and the instructor/teacher has a very clear and simple method of explaining the topics.

Just the kind of course I was looking for!

This course simplified what seems to be a complex process for me.Through the course and actionable lessons, branding per se has transformed itself as a concept to a tangible idea. Michael's method proves to be a great value!

Michael does a great job in explaining what a verbal & visual branding is and how to transition from verbal to visual branding in a fun and sincere way that has real life examples. It is a super quick way to get attached to your own brand by following the Michael's method.

This lesson follows me on the way to practising brand identity design

Muy amable, directo y claro... Inspirador sobre todo dando consejos que solo la edad permite transmitirlos con tanta calidez y amabilidad. ¡Recomendado!

very useful course!

Fantastic course! Clearly laid out and thought through!