Techniques applied to watercolour illustration
Art licenses
A course by Ana Victoria Calderon , Painter and Illustrator
Joined August 2016
About the video: Art licenses
Overview
“What is an art license and how to know if it is for you? In this lesson, you will see examples of products made with this business model, as well as suggestions for getting contracts and customers and see your illustration in thousands of products around the world, without having to get involved in production and distribution processes. This is one of my favorite ways to generate income with my art. I think you may like it too! ”
In this video lesson Ana Victoria Calderon addresses the topic: Art licenses, which is part of the Domestika online course: Techniques applied to watercolour illustration. Learn to digitize your illustrations, commercialize them, and apply them to design projects.
Partial transcription of the video
“LESSON 2 Art Licensing We’re now ready to talk about art licensing. This is an incredible industry, and is the one of the topics I'm most asked about by the people who follow me or who want to work in art on a large scale. Before showing you that, I just wanted to explain on a basic level what an art license is. An art license is an agreement between a manufacturer and an artist. This means that, for example they can tell you, take this notebook as an example, “I like the illustration you did.” This is a painting I made exactly in the same way as we did. It’s a watercolor I sell on my onlin...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Techniques applied to watercolour illustration
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Category
Illustration -
Software
Adobe Photoshop -
Areas
Fine Arts, Painting, Traditional illustration, Watercolor Painting

Ana Victoria Calderon
A course by Ana Victoria Calderon
Ana Victoria Calderón is originally from Cancún, Mexico, which is why much of her work is closely related to nature and full of organic elements and symbolism.
She graduated in information design from the University of the Americas Puebla (UDLAP), while also working towards her degree in visual arts.
It’s easy to spot her illustrations on prints, bags, notebooks, ceramics, kitchenware, greeting cards, book covers, and a wide range of different products. She licenses her art to companies such as Hallmark, Papyrus, Trader Joe's, and more and has collaborated with Vanity Fair, Elle, Editorial Santillana, Travesías, Ray Ban, and Dr. Bronner's.
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