Aspirational Graphic Design: Create a Better Future

Creative Concepts: Territories

A course by Nathan Smith , Designer and Art Director

100% positive reviews (23)

585 students

Audio: English

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About the video: Creative Concepts: Territories

Overview

“It’s time to start coming up with creative concepts. This stage has been broken down into three distinct lessons. Let’s start with finding overarching themes, sometimes called territories, which will help us discover creative, strategic frameworks and different ways of approaching the brief. ”

In this video lesson Nathan Smith addresses the topic: Creative Concepts: Territories, which is part of the Domestika online course: Aspirational Graphic Design: Create a Better Future. Turn principals into actions and use poster design as a tool to inspire positive change in the world.

Partial transcription of the video

“U3L3 Creative Concepts: Territories It's time to start coming up with some creative concepts. This stage has been separated down into three distinct stages. Let's start by looking at overall themes, sometimes called territories. These will help us give some strategic direction and an overall approach and a way in. We have defined our problem, so now let's think creatively about it. With these themes, sometimes studios call them territories, it's about finding different slants and different ways to frame the problem so that we can find different ways in which might influence an idea visually...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Aspirational Graphic Design: Create a Better Future

Level: Beginner
100% positive reviews (23)
585 students
4 units
17 lessons (2h 6m)
1 download

Category
Design
Software
Adobe Illustrator, Adobe Photoshop
Areas
3D Design, Art Direction, Branding & Identity, Design, Graphic Design

Nathan Smith

A course by Nathan Smith

Teacher Plus

Designer and Art Director

Nathan Smith is a designer and art director from Cornwall, UK. Despite not being exposed to graphic design growing up, he became fascinated by it at a young age. Nathan went on to hone his craft whilst studying at university before moving to London where he worked on multiple work placements. There, through personal side projects, he discovered an appreciation for creating work with a purpose beyond profit.

Now freelance, he has collaborated with brands including Gregory Bonner Hale, 2xElliot, 4Creative, and London College of Fashion. He has been awarded and recognized by organizations such as D&AD, Design Museum Designs of The Year, The Guardian, and CNN.