Editorial Design 101
Find Your Purpose in the Brief
A course by Friendhood Studio , Brand and Design Studio
About the video: Find Your Purpose in the Brief
Overview
“In this lesson, we’ll talk about purpose led-design. We will address why it’s important and look at the brief to analyse what parts will influence our work. ”
In this video lesson Friendhood Studio addresses the topic: Find Your Purpose in the Brief, which is part of the Domestika online course: Editorial Design 101. Learn the fundamentals of designing purposeful editorial pieces for books, magazines, newspapers, and online publications..
Partial transcription of the video
“Find Your Purpose in the Brief In this lesson we'll learn about the brief, why it's important and talk about purpose-led design. The brief is an important document as it's the starting point for creative projects. It will outline technical aspects of the project, it will also tell you about the audience, so who the piece is going to be sold to or seen by, and it'll also helps us discover the objectives and help us choose matching aesthetics. Design is the process of considering many things: objective, function, aesthetics, economics, and audience. Design, when done well, can either be good ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Editorial Design 101
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Category
Design -
Software
Adobe InDesign -
Areas
Design, Editorial Design, Graphic Design, Typography
Friendhood Studio
A course by Friendhood Studio
Isabella Bunnell is an award-winning illustrator and visual designer from Scotland. Alex Reece is a designer and art director with over a decade of professional experience. Together, they founded Friendhood Studio in Glasgow. Their focus is on defining a brand’s purpose to better connect with its audience.
Friendhood Studio has been featured in Graphik, Creative Review, It's Nice That, Osso Magazine, Mag Culture, The Skinny, The Guardian Culture Guide, and Central Station. Their client list includes Penguin Random House India, Hush Womenswear, Anatomy Brands, among others.
- 98% positive reviews (163)
- 4,549 students
- 17 lessons (2h 10m)
- 19 additional resources (12 files)
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- Audio: English
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- Level: Beginner
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