Editorial Design 101

A course by Friendhood Studio
Brand and Design Studio. Glasgow, United Kingdom.
Joined September 2020
, Brand and Design Studio

Learn the fundamentals of designing purposeful editorial pieces for books, magazines, newspapers, and online publications.

  • 99% positive reviews (111)
  • 2326 students
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch

Learn the fundamentals of designing purposeful editorial pieces for books, magazines, newspapers, and online publications.

  • 99% positive reviews (111)
  • 2326 students
  • 17 lessons (2h 10m)
  • 19 additional resources (12 files)
  • Online and at your own pace
  • Available on the app
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

Creating visually stunning editorial content has never been easier with the help of design experts Alex Reece and Isabella Bunnell. The pair are cofounders of the renowned Friendhood Studio in Scotland, and their focus is to define their client’s purpose when crafting editorial work.

Dive into the editorial world and bring your own designs to life. Learn how to analyze a brief and define the visual identity of your work. Explore InDesign and discover how to create a striking editorial piece.

What will you learn in this online course?

Course table of contents

  • U1
    U1. Hello, It’s Nice to Meet You!
  • U2
    U2. Get Ready to Explore
  • U3
    U3. Building the Foundation for Your Project
  • U4
    U4. Let’s Start Creating!
  • U5
    U5. Vision and Identity
  • FP
    FP Final project
View details

Begin by getting to know Alex and Isabella. They share their artistic journey and how they started Friendhood Studio. Hear about their influences and the inspiration that has shaped their style.

Explore how to establish your project’s purpose by analyzing the different components of a brief. Get inspired by searching for references online and creating a mood board that defines your editorial style. Isabella guides you through different ways to find photographic and illustrative content that matches your design.

Start building the foundation of your project by planning the layout of your magazine. Get familiar with the different elements of magazines and newspapers and start planning your written content. Discover the importance of choosing the right typography and learn to use a color palette that conveys your visual identity.

Bring everything together on InDesign to start creating your final magazine. Alex guides you through how to set up your document and establish its structure step-by-step. See how to define type hierarchy and paragraph styles to make the reading experience easier and more enjoyable. Learn how to lay out the main sections of the magazine before adding imagery and details to your design.

Next, focus on creating one of the most important editorial elements: the magazine cover. Isabella and Alex go through the essentials for creating a visually impactful cover that communicates your brand identity. Finalize your project by ensuring your color palette is seamless throughout the entire magazine. Wrap up the course by hearing Isabella and Alex’s tips on sharing your work with the world.

What is this course's project?

Create a magazine that showcases a theme of your choice. Alex and Isabella use local eateries as an example.

Projects by course students

Who is this online course for?

Anyone interested in creating editorial content from scratch.

Requirements and materials

No previous experience is necessary.

To take this course, you need access to a computer with InDesign, or a similar software. Isabella and Alex recommend having a sketchbook for ideas and something to write with.


2326 Students
111 Reviews
99% Positive ratings
  • More reviews

Friendhood Studio

A course by Friendhood Studio

Teacher Plus
Brand and Design Studio

Isabella Bunnell is an award-winning illustrator and visual designer from Scotland. Alex Reece is a designer and art director with over a decade of professional experience. Together, they founded Friendhood Studio in Glasgow. Their focus is on defining a brand’s purpose to better connect with its audience.

Friendhood Studio has been featured in Graphik, Creative Review, It's Nice That, Osso Magazine, Mag Culture, The Skinny, The Guardian Culture Guide, and Central Station. Their client list includes Penguin/Random House India, Hush Womenswear, Anatomy Brands, among others.


  • U1

    Hello, It’s Nice to Meet You!

    • About Us
    • Influences
  • U2

    Get Ready to Explore

    • Photographic and Illustrative Content
    • Look and Feel
    • Find Your Purpose in the Brief
    • Intro and Materials
  • U3

    Building the Foundation for Your Project

    • Colours
    • Typography
    • Planning Your Mag
  • U4

    Let’s Start Creating!

    • Inserting Imagery
    • Laying Out the Main Sections
    • Adding Folios and Little Page Furniture
    • Type Hierarchy and Paragraph Styles
    • Setting Up
  • U5

    Vision and Identity

    • Putting Your Work Out There
    • Colour and Final Touches
    • Creating the Cover
  • FP

    Final project

    • Editorial Design 101

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates

    If you're a Plus or PRO member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus or PRO member, when you complete a course you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates
Editorial Design 101. Design course by Friendhood Studio

Editorial Design 101

A course by Friendhood Studio
Brand and Design Studio. Glasgow, United Kingdom.
Joined September 2020
  • 99% positive reviews (111)
  • 2326 students