Design and Create a Clothing Collection from Scratch
The keys to success
A course by Justo Heras , Artist
About the video: The keys to success
Overview
“All artistic practice generates costs that, normally (and from experience), many times do not compensate with the work carried out, even if we are very excited. Calculating real costs is difficult, because as you do a job that you feel accomplished, sometimes we give in to make it too accessible. In this lesson I will show you how we calculate the costs and final price so that, from the beginning, you can know what you spend and earn. Knowing who the collection is aimed at may seem easy, but it is not an exact science, it will surprise you! I will also show you some examples that we have carried out in Laser and various resources to streamline the production launch and timings to be prudent. In addition, we will take a tour of various "non-textile" applications of the graphics in our collection. Finally, I will explain several of the things that have made me learn the most from this game. ”
In this video lesson Justo Heras addresses the topic: The keys to success, which is part of the Domestika online course: Design and Create a Clothing Collection from Scratch . Discover the entire process to launch your own streetwear line, from the initial concept and design to its development and production .
Partial transcription of the video
“The Keys to Success In this lesson, we’ll talk about how to calculate costs. We’ll reflect on who your collection or garments are aimed at. I’ll give you tools to maximize your collection’s visibility with some resources. We’ll see an application of our final project on a different object - a surfboard, in this case - and we’ll talk about the trial and error that got us to where we are. This title, “The Keys to Success,” is a bit ambitious. It's what we’ve discovered over time as we learn what’s important. Remember that what you’re doing now I’ve done many times, and you can use that to you...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design and Create a Clothing Collection from Scratch
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Category
Fashion -
Areas
Accessory Design, Fashion Design

Justo Heras
A course by Justo Heras
Justo Heras is a multidisciplinary artist and creator of the clothing brand Laser Barcelona. His collections are inspired by his life experiences and philosophy, and his clothing can be found in stores across Europe, Asia, the United States and at the flagship store in Barcelona. Some articles sold in these collections were also created in collaboration with internationally known artists and feature their designs. Regardless of where the inspiration comes from, every piece of clothing made by the brand is unique in that it has a story woven into its stitches.
As an illustrator, Justo has been expressing himself by painting murals for more than twenty years. This form of expression helped him find his own style and led him to explore new creative avenues, which is what ultimately led him to the world of clothing design.
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