Design and Create a Clothing Collection from Scratch
Presentation
A course by Justo Heras , Artist
About the video: Presentation
Overview
“In this lesson I am going to introduce myself and tell you a little more about myself and my brand: Laser Barcelona.”
In this video lesson Justo Heras addresses the topic: Presentation, which is part of the Domestika online course: Design and Create a Clothing Collection from Scratch . Discover the entire process to launch your own streetwear line, from the initial concept and design to its development and production .
Partial transcription of the video
“Introduction I'm Justo Heras, illustrator and founder of Laser Barcelona. Drawing is my favorite way to communicate. I couldn’t live without it. Nothing makes me happier than designing and producing my own collections. Laser Barcelona began as just an idea and has become a benchmark for Spanish street wear. Collaborating with artists like Cristina Daura, Sawe, Hedof, and AkaCorleone, as well as brands and studios like Endless, Official, and Hey Studio. Now we sell in stores in Europe, Asia, and the US. In 2014, we opened our flagship store in the center of Barcelona. It’s hard to balance bo...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design and Create a Clothing Collection from Scratch
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Category
Fashion -
Areas
Accessory Design, Fashion Design
Justo Heras
A course by Justo Heras
Justo Heras is a multidisciplinary artist and creator of the clothing brand Laser Barcelona. His collections are inspired by his life experiences and philosophy, and his clothing can be found in stores across Europe, Asia, the United States and at the flagship store in Barcelona. Some articles sold in these collections were also created in collaboration with internationally known artists and feature their designs. Regardless of where the inspiration comes from, every piece of clothing made by the brand is unique in that it has a story woven into its stitches.
As an illustrator, Justo has been expressing himself by painting murals for more than twenty years. This form of expression helped him find his own style and led him to explore new creative avenues, which is what ultimately led him to the world of clothing design.
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