Design and Creation of Macramé Handbags
Packaging
A course by AMARENA , Textile artist
About the video: Packaging
Overview
“In this lesson, you will learn which packaging is ideal to give away or to market your pieces without leaving the artisan / sustainable concept.”
In this video lesson AMARENA addresses the topic: Packaging, which is part of the Domestika online course: Design and Creation of Macramé Handbags. Discover the different techniques for creating handmade macramé accessories with natural fibers.
Partial transcription of the video
“Packaging In this lesson, you will learn the ideal packaging to give away or sell your pieces without leaving the artisan concept. The "packaging" or packaging is the letter of presentation of your product and brand and it is one of the most important strategies in marketing for its relevance. Now I will give you some tips and advice to make successful packaging from lowest to highest investment. First packing If you want a less elaborate packaging, I recommend getting a kraft paper bag. In this case, we have a medium size. A creative idea to differentiate your packaging from others is to p...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design and Creation of Macramé Handbags
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Category
Craft -
Areas
Accessory Design, Arts & Crafts, Design, Fiber Arts, Macramé, Sewing, Textile Design
AMARENA
A course by AMARENA
Mapi Casafranca is a business manager by profession and a textile artist by vocation. Passionate about handmade products since she was little, every fiber she weaves for AMARENA, her sustainable artisan brand, is thanks to the afternoons she spent weaving alongside her mother and grandmother.
AMARENA arose from her interest in natural materials and a desire to keep the tradition of ancestral weaving alive through accessories. Today, Mapi’s brand is committed to fair trade and sustainable production that combines the traditional techniques of Peruvian artisans with carefully designed finishes.
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