Best seller
Art Direction for Creative Visual Branding
A course by Linus Lohoff , Art Director and Photographer
Design a brand’s visual identity and build a professional brand book using key art direction techniques
- Best seller
- 98% positive reviews (789)
- 20616 students
- Audio: English
- English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
- 98% positive reviews (789)
- 20616 students
- 16 lessons (2h 13m)
- 28 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
- Level: Beginner
- Unlimited access forever
leopecina
Excelente curso. Linus comparte su proceso creativo de manera clara, da una guía para desarrollar un concepto, justificando sus elementos, y mostrando la manera de utilizarlos para enriquecer una identidad visual.
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abdelwahab_mohammed
Pretty amazing :)
quintonvortsman
Really nice process laid out, and spoken through the thought process. Nice.
verosuarezfoto
El curso me gusto! es otra mirada de las herramientas para crear una marca.
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claguileta
Lamento decir que estoy en desacuerdo con la definición que se hace aquí de lo que es un Brand book, ya que no se puede confundir un brand book con un manual de identidad visual corporativa.
Un brand book es mucho más que un manual de identidad visual, de hecho la ICG es una consecuencia coherente de todo el trabajo de reflexión y definición de los valores claves de la marca
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buesra
PlusThanks for the course, seeing your steps was very valuable. It was very exciting and I had fun. I look forward to more courses!
sursemlu
I suggest you buy this course if you are more interested in studying what a branded book should look like than how it should be created. This course is also more beneficial for those with branding experience rather than those just getting started.
wallace1999
Adorei o curso e o professor!
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isaluzbel
PlusMe encanta el curso! He aprendido nuevas metodologías, lo recomiendo aunque tengas un perfil de diseñador senior, seguro que algo aprendes. ¡Enhorabuena Linus!
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jacqschellingerhout
Very nice course! Super clear and motivational steps to really create a brand. Relaxed and professional guy, Linus ;). Thanks a lot!
bajicmina
A very friendly tone, also I like the extra materials so much!
juliasosnowskim
I really enjoyed the course, brandbooks were always an problem to me when I finish the project, hope all of this help me in the next!
iulia.jurca
Easy to follow, beginner-friendly, and with extra materials to check and read.
I appreciate that he spoke in English. It makes it more convenient for English-speaking students.
xabia33
Me ha gustado mucho.
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clau_ss
I really enjoyed this course!