Creative Character Design for Products
First Round Developments
A course by Rob Flowers , Illustrator
About the video: First Round Developments
Overview
“In this lesson, we will repeat the process from the first lesson till we have 10 -15 roughs for characters. ”
In this video lesson Rob Flowers addresses the topic: First Round Developments, which is part of the Domestika online course: Creative Character Design for Products. Develop a cohesive set of characters to apply to any kind of object using Adobe Illustrator.
Partial transcription of the video
“First Round Developments Before this lesson, we should have 10 to 15 roughs of our characters. We'll then put them all in one document to see how they're working as a group. Usually at this stage we get feedback from the client, and we'll see how that works. Questions that we'll ask ourselves are: Do they work as a set? Which ones communicate our themes most successfully? Which are the strongest? Do they work in relation to each other? I'll show you how that works. Here we have got our selection of initial designs for characters fully worked up laid out on a single document. You should hope...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Character Design for Products
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Category
Illustration -
Software
Adobe Illustrator -
Areas
Character Design, Digital Illustration, Traditional illustration

Rob Flowers
A course by Rob Flowers
Rob Flowers is a London-based illustrator who specializes in character design. He’s been a freelance illustrator for over fifteen years, a period in which he has created illustrations for TV commercials, music videos, fashion collections, newspapers, magazines, and even edible posters.
Throughout his career, his illustrations have been published in The New York Times, Time Out, Hollywood Reporter, and Creative Review; in advertising campaigns for Converse, Maynard Bassetts, ASOS, Heely’s, Red Bull, and Pull&Bear; and through collaborations with brands like Nike, Mambo, and Wolf & Badger. He has also designed and directed music videos for Kaiser Chiefs and Tinie Tempah.
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