Best seller

Mixed Media Animation in Procreate

Brand Research 1

A course by Caroline Kjellberg , Freelance Motion Designer and Illustrator

Best seller

98% positive reviews (639)

33,835 students

Audio: English

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About the video: Brand Research 1

Overview

“Now, I will teach how to conduct brand research with brainstorming and contrast words to understand your client and learn what they stand for. ”

In this video lesson Caroline Kjellberg addresses the topic: Brand Research 1, which is part of the Domestika online course: Mixed Media Animation in Procreate. Learn how to tell powerful visual stories through frame by frame animations on your iPad Pro.

Partial transcription of the video

“Brand Research In this lesson, we'll do a brand research to understand who our client is. We'll gather inspiration and references as well. You must understand your client, who they are and what they stand for, so you can create a product that meet their needs. There are many ways to do it and it depends on what the brief says and what it demands. Our client is not a brand, it's one person, Snape, and he only demands a product for himself, which makes the project quite a lot easier, actually. There's no target audience for this project and therefore we don't have to make a client analysis. H...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Mixed Media Animation in Procreate

Level: Beginner
98% positive reviews (639)
33835 students
4 units
32 lessons (8h 7m)
13 downloads

Category
3D & Animation
Software
Adobe After Effects, Procreate
Areas
2D Animation, Animated Illustration, Animation, Digital Illustration

Caroline Kjellberg

A course by Caroline Kjellberg

Teacher Plus

Freelance Motion Designer and Illustrator

Caroline Kjellberg is a Danish freelance motion designer and illustrator with a passion for telling stories through mixed-media animation. Storytelling has played a huge part in Caroline's life since she was young, and she loves nothing more than getting lost in a magical fictional world. Her passion for stories and traveling led her to study and work in Denmark, California, Australia, and Tokyo where, despite specializing in everything from film direction to journalism, she discovered a love of motion design and animation which kickstarted her current career in 2017.

Since then, she has worked with international brands including Visit California, Beats by Dre, Carlsberg, and UNIQLO, creating everything from music videos to gifs. She believes the main ingredients needed to become a good animator are passion and fun, and she's committed to finding new ways to tell stories by changing the way we create content in an ever-evolving digital world.