Advanced Techniques for Vectorial Illustration

Rafahu is an art director, illustrator, and animator based in Mexico. He has worked in internationally renowned agencies such as Grupo W, Element Studios, and Leo Burnett for brands such as Rexona, Jose Cuervo, Random House, and Nike, among others, obtaining international recognition at Cannes Lions, El Sol, and The One Show.

In addition to his career as an art director, he fulfills his passion for illustration by developing personal projects. He also collaborates on publications such as Picnic, Quo, and La Peste and holds exhibitions throughout Mexico, such as Puro Machín, The End, and 5 Diablos en la ciudad.

Although he really likes digital illustration, he does not minimize the importance of traditional techniques. Another one of his biggest passions is animation, which he has combined with illustration for projects like Nodoodles and The Psychotoons, among others.

He has always considered himself a huge geek and fan of anime, comics, horror literature, B movies, and fantasy. "I think we should look for inspiration not only in design, but in everything that surrounds us. A Lovecraft horror story can be a great source of inspiration and paranoia," he admits. He wants his illustrations to tell a story. He likes to think that they are real worlds full of details and meanings that can be revealed upon a second reading.