Introduction to Retail Design
The press kit
A course by Clap Studio , Design studio
About the video: The press kit
Overview
“We will explain the importance of creating a press kit for each of our projects. We will tell you how to develop one professionally for magazines and other media to communicate your projects.”
In this video lesson Clap Studio addresses the topic: The press kit, which is part of the Domestika online course: Introduction to Retail Design. Learn how to design a commercial space that generates a unique buying experience from scratch.
Partial transcription of the video
“For us. communication is an essential step in our projects. In this lesson. i'll guide you on how to high-quality press kit effectively. It's crucial for you to understand that for us. this stage is merely another phase in each project we In fact. we would argue that this is one of the most crucial aspects as it can significantly enhance the visibility and impact of your project. potentially attracting the attention of a person who finds your intriguing and may offer additional opportunities for collaboration or further engagement. A press kit includes text. a descriptive text detailing you...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Retail Design
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Category
Architecture & Spaces -
Areas
Interior Architecture, Interior Decoration, Interior Design, Retail Design, Spatial Design

Clap Studio
A course by Clap Studio
Clap Studio is a studio specialized in creating experiences through interior design, products, and artistic installations.
In only 3 years, Clap has worked on projects in big cities like Hong Kong, São Paulo, Barcelona, and Minsk. Their work has been recognized internationally and they have won the German Design Awards 2020 with their project HER, the FRAME Awards with Little Stories, and have been selected among the 20 emerging interior design studios by Dezeen Awards 2019.
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- 18 lessons (3h 2m)
- 20 additional resources (14 files)
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- Audio: Spanish, English, French, Italian, Portuguese, Turkish
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- Level: Beginner
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