Introduction to Retail Design
Know the environment
A course by Clap Studio , Design studio
About the video: Know the environment
Overview
“Once we know the project and the space, it is time to walk through the streets of Hong Kong to see the businesses that are in the same neighborhood as ours. We will know the surroundings of our premises. Where it is located? How is the neighbourhood? What are the surrounding stores like? What would our local competition be? Finally, we will look for references in the global field and all this will help us to design a unique space. ”
In this video lesson Clap Studio addresses the topic: Know the environment, which is part of the Domestika online course: Introduction to Retail Design. Learn how to design a commercial space that generates a unique buying experience from scratch.
Partial transcription of the video
“In this lesson. we’re moving into our local environment. We’ll explore the neighborhood and nearby businesses. I will show you the importance of conducting this preliminary study. Let’s go. Once we identify the space for our project. our focus will shift to analyzing the environment surrounding our store's location to understand it better. Our goal is to know the city. especially the neighborhood where it is located. The idea is to become industry experts. The concept is to establish your bike shop as a leading authority in the industry. both locally and internationally. We will conduct a t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Retail Design
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Category
Architecture & Spaces -
Areas
Interior Architecture, Interior Decoration, Interior Design, Retail Design, Spatial Design

Clap Studio
A course by Clap Studio
Clap Studio is a studio specialized in creating experiences through interior design, products, and artistic installations.
In only 3 years, Clap has worked on projects in big cities like Hong Kong, São Paulo, Barcelona, and Minsk. Their work has been recognized internationally and they have won the German Design Awards 2020 with their project HER, the FRAME Awards with Little Stories, and have been selected among the 20 emerging interior design studios by Dezeen Awards 2019.
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