Digital Character Design: Draw Protagonists with Personality
About Me
A course by Joel Santana , Concept Artist and Character Designer
Joined September 2019
About the video: About Me
Overview
“In this lesson, I’ll share my creative journey and how I went from graphic designer in advertising to concept artist in gaming. ”
In this video lesson Joel Santana addresses the topic: About Me, which is part of the Domestika online course: Digital Character Design: Draw Protagonists with Personality. Design and illustrate expressive characters using poses, gestures, and color palettes to tell stories.
Partial transcription of the video
“About Me Welcome to my course. I wanna share a bit about my creative journey. I wanna talk to you about the bumpy road that I experienced in transitioning from a graphic designer in advertising to transitioning over to illustrator and concept artist. A few years ago, I started in graphic design because at that time, the job placement for that job was pretty high. In regards to illustration, I thought people couldn't earn a living doing illustration work. I spent several years in advertising, working on a ton of things like logos, packaging, illustration, all types of cool things. I even did...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Character Design: Draw Protagonists with Personality
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Category
Illustration -
Software
Adobe Photoshop -
Areas
Character Design, Digital Drawing, Digital Illustration, Drawing, Traditional illustration

Joel Santana
A course by Joel Santana
Joel Santana is a character designer and illustrator, a collector of hats, and a married father with two kids. Throughout his career, he's done freelance work for Champs Sports, Walt Disney World Orlando, and other major clients. Joel's been published in the Communication Arts Illustration Annual 2016 and a full page in 2017, MTVnews.com and Huffington Post UK. He's also worked for in-house teams and advertising agencies creating illustrations for advertising, as well as packaging and toys.
Aside from creating, Joel has also mentored junior artists and co-workers, taught workshops, given talks to art students at local universities, reviewed products for Wacom, and participated in the local AIGA group speaking to young creatives.
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- Audio: English
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- Level: Beginner
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