Orthotypography for Designers
Signs and symbols: expressive economy
A course by Raquel Marín Álvarez , Graphic Designer, Illustrator, and Writer
Joined January 2015
Joined January 2015
About the video: Signs and symbols: expressive economy
Overview
“In this lesson I explain what signs are, what types are there and why signs and symbols are not the same in typography.”
In this video lesson Raquel Marín Álvarez addresses the topic: Signs and symbols: expressive economy, which is part of the Domestika online course: Orthotypography for Designers. Learn in great detail the typographical standards for the characters you design with.
Partial transcription of the video
“[Music] Well, we have begun to see what the theory is and let's see now what the signs are. A sign is a graphic representation of something, and in that graphic representation there has been a saving of characters and a gain of space and visual effectiveness. In this lesson we will see what are signs what kind of signs are there and why signs and symbols are not the same in typography [Music] The Royal Spanish Academy defines sign as object, phenomenon or material action that by nature or convention represents another and also as a sign or figure that used in writing and printing. A sign is...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Orthotypography for Designers
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Category
Design, Writing -
Software
Adobe InDesign -
Areas
Branding & Identity, Design, Editorial Design, Fine Arts, Graphic Design
Raquel Marín Álvarez
A course by Raquel Marín Álvarez
Raquel Marín Álvarez earned her first degree in humanities and graphic design. After completing her master's degree in advanced typography at the Autonomous University of Barcelona, she began working as a designer for different studios and publishers. In 2009, she decided to open her own studio, Lalolagráfica, where she designs books, magazines, and stationery materials. She also illustrates for The Bright Agency in London.
When she's not creating, she shares her knowledge of typography at art schools, master's programs, universities, foundations, and anywhere where there's an interest in writing well and sending clear, concise messages. She's the author of two books, Ortotipografía para diseñadores and Diccionario de trucos para pulir tus textos, and writes articles about typography and orthotypography for different outlets.
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- 18 lessons (2h 53m)
- 18 additional resources (13 files)
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- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese
- Level: Beginner
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