Orthotypography for Designers

A course by Raquel Marín Álvarez
Graphic designer. Logroño, Spain.
Joined January 2015
, Graphic designer

Learn in great detail the typographical standards for the characters you design with

  • Spanish with subtitles in English
  • 99% positive reviews (227)
  • 3042 students

Learn in great detail the typographical standards for the characters you design with



Spanish with subtitles in English
  • 99% positive reviews (227)
  • 3042 students
  • 18 lessons (2h 53m)
  • 18 additional resources (13 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese
  • Level: Beginner
  • Unlimited access forever


Raquel Marín (Lalolagráfica) is a graphic designer and expert in typography. It is specialized in orthotypography, that is, the set of rules that govern the correct use of typography.

In this Domestika course you will learn the correct application of the signs and symbols found on the keyboard and in the menus of the programs with which you design (quotes, dashes, stripes, brackets, voladitas, acronyms, italics, small caps ...)

Do not forget that a graphic designer, as a visual communicator, must constantly issue typography messages and it is vital to do it correctly.

What will you learn in this online course?

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Typography and orthotypography: convergences and divergences
  • U3
    U3. Signs as an image: first aid
  • U4
    U4. Voices in typography: distinctive types
  • U5
    U5. Ten tips on orthotypography for your project
  • FP
    FP Final project
View details

You will begin knowing more in depth the work and the influences of Raquel Marín.

Next, Raquel will explain what orthotypography is and where the responsibility of a graphic designer begins and ends in its correct application.

Then, through some examples, you will see the most common lack of orthotypography and perform some level tests to test your knowledge.

Next, Raquel will show you the differences between sign and symbol, examples of the different employment possibilities and how to make the most of her expressivity by defining her functions. Once we have analyzed all the signs we have in typography and how they are used correctly, we will go on to study what are the distinctive types and how their use helps us to emit clearer and more effective messages visually.

Finally, Raquel will give you 10 tips to solve common problems in the use and application of typography and be able to get through all of them.

What is this course's project?

You will design a typographic and informative poster with real texts and full-meaning sentences using InDesign. You must apply the rules seen during the course and get, not only do something beautiful, but a piece that transmits relevant information.

Projects by course students

Who is this online course for?

Designers, publicists, journalists, copys and anyone who wants to learn how to apply typography well and get all the expressive potential of the sources he uses.

If you have ever wondered why we have all these types of quotes, how the acronyms are written, why they are abbreviations, how to write a foreignerism or if the figure is written or not to the percentages, this is your course.

Requirements and materials

No previous knowledge is needed, just want to learn to write correctly and know how to use in depth all the resources offered by the sources with which we work daily: quantities, signs, acronyms, magnitudes, foreign words, dates, symbols, percentages, quotes ...

Regarding the materials, you will need to have a computer with InDesign and fonts installed in it (even if they are from the system).


Reviews

3042 Students
227 Reviews
99% Positive ratings

Raquel Marín Álvarez

Teacher Plus
Graphic designer

Raquel Marín Álvarez has a degree in Humanities and graphic designer.

After studying a master's degree in advanced typography at the Autonomous University of Barcelona, she began working as a designer for various studios and publishers until in 2009 she founded Lalolagráfica.

He gives lectures and workshops on typography in art schools, master's degrees, universities, foundations and in all those places where there is an interest in writing well and issuing clear graphic messages.

She is the author of the book Ortotype for designers published in 2013 by the publisher Gustavo Gili and writes articles on typography and orthotypography for various publications.


Content

  • U1

    Introduction

    • Presentation
    • Influences
  • U2

    Typography and orthotypography: convergences and divergences

    • Nobody's land
    • What is orthotype?
    • Graphic design and lack of orthotypography
    • Level test where do you come from?
  • U3

    Signs as an image: first aid

    • Signs and symbols: expressive economy
    • Quotation marks: classes and uses
    • Apostrophes, bonuses and superscripts: conflicts
    • Horizontal signs: differences
    • Vertical signs: correct and incorrect uses
    • Spaces and whites in typography
  • U4

    Voices in typography: distinctive types

    • Distinctive types: how and for what
    • Italic: when yes and when not
    • Quotation marks: typical errors
    • Capital letter: use and abuse
    • Versalita: that great unknown
  • U5

    Ten tips on orthotypography for your project

    • Ten tips on orthotypography for your project
  • FP

    Final project

    • Orthotypography for designers

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

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    Learn valuable methods and techniques explained by top experts in the creative sector.

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  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

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FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus or PRO member, when you complete a course you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates
Orthotypography for Designers . Design, and Writing course by Raquel Marín Álvarez

Orthotypography for Designers

A course by Raquel Marín Álvarez
Graphic designer. Logroño, Spain.
Joined January 2015
  • 99% positive reviews (227)
  • 3042 students