Orthotypography for Designers
Graphic design and lack of orthotypography
A course by Raquel Marín Álvarez , Graphic Designer, Illustrator, and Writer
Joined January 2015
Joined January 2015
About the video: Graphic design and lack of orthotypography
Overview
“Showing you these 10 real cases of errors in posters, magazines and labels, I hope you become aware of how important orthotypography is for our profession and how a good knowledge of this subject can help you design better.”
In this video lesson Raquel Marín Álvarez addresses the topic: Graphic design and lack of orthotypography, which is part of the Domestika online course: Orthotypography for Designers. Learn in great detail the typographical standards for the characters you design with.
Partial transcription of the video
“[Instrumental] Typography is present in 90% of the messages issued by the graphic designer therefore whenever there is a text it will be present signs symbols Now let's see, in 10 real cases as a bad knowledge of this matter can spoil a design project and how good knowledge can help us design much better many times when I'm going to give a workshop or a typography talk I put this image because it seems easy to remember I put it both at the beginning and at the end Graphic designers have to give messages that make up form and content the same goes for a 3D glasses more or less in which there...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Orthotypography for Designers
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Category
Design, Writing -
Software
Adobe InDesign -
Areas
Branding & Identity, Design, Editorial Design, Fine Arts, Graphic Design
Raquel Marín Álvarez
A course by Raquel Marín Álvarez
Raquel Marín Álvarez earned her first degree in humanities and graphic design. After completing her master's degree in advanced typography at the Autonomous University of Barcelona, she began working as a designer for different studios and publishers. In 2009, she decided to open her own studio, Lalolagráfica, where she designs books, magazines, and stationery materials. She also illustrates for The Bright Agency in London.
When she's not creating, she shares her knowledge of typography at art schools, master's programs, universities, foundations, and anywhere where there's an interest in writing well and sending clear, concise messages. She's the author of two books, Ortotipografía para diseñadores and Diccionario de trucos para pulir tus textos, and writes articles about typography and orthotypography for different outlets.
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- 18 lessons (2h 53m)
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- Audio: Spanish
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- Level: Beginner
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