Introduction to UX Design
Journey Mapping
A course by Ethan Parry , UX Designer and Researcher
Joined December 2016
About the video: Journey Mapping
Overview
“Once you have a persona (or personas), it is recommended to create a journey map. In this lesson, you will learn the key components of one, the different types that exist, and why you should use them.”
In this video lesson Ethan Parry addresses the topic: Journey Mapping, which is part of the Domestika online course: Introduction to UX Design. Learn how to create digital experiences that resonate with your users.
Partial transcription of the video
“In order to truly design for our users, we need to think about the experience that they're going to have. In order to do so, we can use a journey map. In this lesson, you will learn The key components of journey maps the different types, and why you should use them. Let's get started. So now that we've talked about personas, Let's talk about journey mapping. What is a journey map? Well, a journey map can be referred to as a user journey map or a customer journey map. And it really is just. A visualization of a user's relationship with a product or brand over time and across different channe...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to UX Design
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Category
Web & App Design -
Software
Adobe XD -
Areas
Digital Design, Mobile Design, UX / UI, Web Design

Ethan Parry
A course by Ethan Parry
Ethan’s interest in UX started when working in public relations in San Francisco, taking part in Adobe’s largest Creative Cloud launch in 2015 and working with Silicon Valley’s biggest players in tech. After completing a UX Design boot camp program, he decided to further his knowledge in the field and study a master’s degree in Interaction Design at ELISAVA School of Design and Engineering in Barcelona, Spain.
Since then, Ethan has worked in both agency and consultancy settings, for international clients such as Meliá Hotels International, SEAT, and Dunia. He leads workshops for businesses such as KPMG, Accenture, El Corte Inglés, and Hola Magazine, and is part of the European Adobe XD team (Adobe XDI).
Over the past few years, he has been part of the Interaction Design Association’s Interaction Awards committee, which recognizes and celebrates examples of excellence in Interaction Design across domains, channels, environments and cultures, and teaches UX design and Agile methodology topics at several design universities and boot camps in Barcelona.
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- Updated on 08/11/2020
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