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    The FedEx logo: the hidden message you probably hadn't noticed
    Latest blog post

    The FedEx logo: the hidden message you probably hadn't noticed

    A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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Gerardo Barreto Valdepeña

Gerardo Barreto Valdepeña

@cosme

Jiutepec, Mexico

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  • Soma, el mercado descentralizado. Br, ing, Identit, Web Development, Web Design, and UX / UI project by Px8 Digital Studio - 03.03.2017
    • Featured
    • 6
    • 0
    • 551

    Soma, el mercado descentralizado

    px8

  • DON'T BREATHE. Animation, 2D Animation, Traditional illustration, Motion Graphics, and Video project by Jota Han - 08.22.2018
    • Featured
    • Course project
    • 80
    • 5
    • 1,414

    DON'T BREATHE

    jota_han

  • SUPERHEROS 2. Animation, 2D Animation, Art Direction, Character Design, Traditional illustration, Vector Illustration, and Motion Graphics project by Jota Han - 06.11.2018
    • 8
    • 0
    • 291

    SUPERHEROS 2

    jota_han

  • Mi Proyecto del curso Diseño web: Be Responsive!. Web Design, and Art Direction project by Francisco Aveledo - 11.30.2014
    • Featured
    • Course project
    • 55
    • 19
    • 4,629

    Mi Proyecto del curso Diseño web: Be Responsive!

    fad

  • Página web responsive de Pronovias. Design, Graphic Design, Web Design, and UX / UI project by Ulyana Kravets - 04.21.2015
    • Featured
    • 11
    • 0
    • 861

    Página web responsive de Pronovias

    ulyanakravets

  • Alquiler Madrid. Br, ing, Identit, Creative Consulting, Art Direction, Design, Graphic Design, Web Design, Photograph, Design Management, Marketing, and Advertising project by Arturo hernández - 09.30.2015
    • Featured
    • 13
    • 0
    • 1,137

    Alquiler Madrid

    arturohernandez

  • Caramelles a Súria. Br, ing, Identit, and Traditional illustration project by Coaner Codina - 04.30.2015
    • Featured
    • 37
    • 16
    • 1,030

    Caramelles a Súria

    coaner

  • Póster Fedrigoni "Forever Young". Traditional illustration project by relajaelcoco - 09.08.2014
    • Featured
    • 41
    • 14
    • 1,420

    Póster Fedrigoni "Forever Young"

    relajaelcoco

  • BOOTIKE. Br, ing & Identit project by EDUARDO MEDINA - 11.27.2014
    • Featured
    • 44
    • 9
    • 1,640

    BOOTIKE

    eduardo_medina

  • MALDITA IMPRESIÓN. Design project by Lo V-E - 10.15.2012
    • 16
    • 1
    • 1,797

    MALDITA IMPRESIÓN

    lov_e

  • Logos and lettering works. Br, ing, Identit, Calligraph, T, and pograph project by letteringshop - 12.10.2014
    • Featured
    • 20
    • 5
    • 29,189

    Logos and lettering works

    letteringshop

  • Recetas de Cocina y Fotografía. Photograph project by Rafael Sánchez - 05.29.2014
    • Featured
    • 13
    • 8
    • 925

    Recetas de Cocina y Fotografía

    rafaelsanchez

  • HIDALGO 2014. Br, ing, Identit, and Traditional illustration project by Diego Leyva - 08.06.2014
    • Featured
    • 118
    • 25
    • 5,846

    HIDALGO 2014

    nhomada

  1. Creatives
  2. Jiutepec, Mexico
  3. Design in Jiutepec, Mexico
  4. Gerardo Barreto Valdepeña

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