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    Publishing every day is not the same as brand building
    Latest blog post

    Publishing every day is not the same as brand building

    Many entrepreneurs believe that "being present" on social networks is enough to sell. They upload a post with a product photo, a couple of hashtags and expect that to generate magic. But the problem is not the frequency. It's the lack of direction. Today, people don't connect with products: they connect with stories, with values, with emotions. And if your brand doesn't communicate with intent, you're likely to get lost in the noise. This article is a simple - but powerful - guide to transform your social networks into a real connection channel with your customers. [What is a purposeful brand (and why does it matter)? A purposeful brand is not one that says "we want to change the world," but one that is clear about why it exists and how it wants to impact the lives of its audience. Real example: Maria has a small handcrafted candle startup. Before, her Instagram was just photos of her products with phrases like "lavender scent available". When she understood that her purpose was to help people create self-care rituals in their daily routine, her content changed. She started talking about stress, about pausing, about creating warm environments at home. The result: more engagement, more messages, more sales. 2. What do I want people to feel when they see my content? This is the most powerful question you can ask yourself before designing your content strategy. It's not just about showing what you're selling, it's about building an emotional experience. Practical Tip: Make a list of 3 emotions you want your brand to elicit (e.g. calmness, inspiration, joy) and use it as a creative filter for everything you publish.

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MARÍA CONSUELO CONCEPCIÓN RODRÍGUEZ

MARÍA CONSUELO CONCEPCIÓN RODRÍGUEZ

@consublue

Delineante e Ilustradora

Santa Cruz de Tenerife, Spain

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    dominique schwarzhaupt dominique schwarzhaupt @schdominique Artista Visual Región Metropolitana, Chile
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    7,160
    • Pencil Drawing
    • Realistic Drawing
    • Animalarios. Pencil Drawing, Realistic Drawing, Colored Pencil Drawing, Artistic Drawing, Collage, and Traditional illustration project by dominique schwarzhaupt - 04.18.2022
    • Memorias. Pencil Drawing, Drawing, Portrait Drawing, Colored Pencil Drawing, and Realistic Drawing project by dominique schwarzhaupt - 04.18.2022
    • Los Seres conos. Embroider, Drawing, Pencil Drawing, and Realistic Drawing project by dominique schwarzhaupt - 04.18.2022
    • Sin identidad. Pencil Drawing, Drawing, Artistic Drawing, Realistic Drawing, Botanical Illustration, and Naturalistic Illustration project by dominique schwarzhaupt - 04.18.2022
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    Guillermo Flores Guillermo Flores @orbehstudio Director de arte e ilustrador Guadalajara, Mexico
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    2,593
    • Traditional illustration
    • Fine Arts
    • Adobe Photoshop Splash Screen 2025. Digital Illustration, Collage, Photographic Composition, Character Design, Advertising, Photo Retouching, Photograph, Post-production, and Graphic Design project by Guillermo Flores - 10.03.2024
    • Mi proyecto del curso: Diseño Gráfico: Composición de imágenes comerciales. Design, Graphic Design, Collage, Advertising, and Digital Illustration project by Guillermo Flores - 02.12.2022
    • Preemptive Love Vol. 8. Collage, and Editorial Illustration project by Guillermo Flores - 01.02.2024
    • doTERRA. Design, Traditional illustration, Advertising, Art Direction, Motion Graphics, Graphic Design, and Collage project by Guillermo Flores - 03.03.2022
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    Inga Buividavice Inga Buividavice @inga_buive Inglaterra, United Kingdom
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    47,107
    • Design
    • Art Direction
    • Postcards. Pattern Design project by Inga Buividavice - 04.21.2021
    • Postcards. Botanical Illustration, Traditional illustration, and Watercolor Painting project by Inga Buividavice - 04.21.2021
    • Mobile cases. Pattern Design project by Inga Buividavice - 04.21.2021
    • Hedgerow Patterns. Pattern Design project by Inga Buividavice - 04.22.2021
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    Tatabi Studio Tatabi Studio @tatabi We create brands and packaging with soul ~ Based in Spain, thinking ECO, working worldwide Valencia, Spain
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    228,576
    • Design
    • Packaging
    • TANSET Cosmetics. Art Direction, Design, and Packaging project by Tatabi Studio - 03.30.2021
    • Cokowo, traditional and funny coco food. Br, ing, Identit, and Packaging project by Tatabi Studio - 03.04.2021
    • Mimi & Boo. Design, Logo Design, and Packaging project by Tatabi Studio - 11.08.2020
    • IKI · Natural toothpaste. Br, ing, Identit, and Product Design project by Tatabi Studio - 04.29.2020
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    Gonzalo Ibáñez Gonzalo Ibáñez @gibanez Acuarelista - Arquitecto Tulsa, Chile
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    27,662
    • Watercolor Painting
    • Architecture
    • Catedral da Sé, 2021. Architecture, Architectural Illustration, and Watercolor Painting project by Gonzalo Ibáñez - 03.03.2021
    • Atardecer dorado, 2020. Architectural Illustration, and Watercolor Painting project by Gonzalo Ibáñez - 11.30.2020
    • Cerro abajo en Viña del Mar, 2020. Architectural Illustration, and Watercolor Painting project by Gonzalo Ibáñez - 11.30.2020
    • Paseo nocturno, 2020. Architectural Illustration, and Watercolor Painting project by Gonzalo Ibáñez - 11.30.2020
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    David Poxon David Poxon @david_poxon Bridgnorth, United Kingdom
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    37,729
    • Traditional illustration
    • Fine Arts
    • NEW SERIES of LIMITED EDITION DAVID POXON RI  SIGNED PRINTS available NOW at WWW.DAVIDPOXON.CO.UK. Traditional illustration, Arts, Crafts, and Painting project by David Poxon - 10.16.2023
    • International Watercolour Masters IWM CONTEST OPEN www.IWM2024.COM. Watercolor Painting project by David Poxon - 05.10.2023
    • IWM2024 - International Watercolour Masters LIVE . Events project by David Poxon - 01.31.2023
    • My project in The Art of Watercolor: Paint Your Vision of the World course. Traditional illustration, Fine Arts, Painting, and Watercolor Painting project by David Poxon - 12.17.2021
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    Pepe Gimeno Pepe Gimeno @pepegimeno Valencia, Spain
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    76,756
    • Graphic Design
    • Branding & Identity
    • Diario de un náufrago. Editorial Design, and Graphic Design project by Pepe Gimeno - 11.12.2014
    • Operación Tierra de Reyes. Editorial Design, and Graphic Design project by Pepe Gimeno - 11.09.2014
    •  Concursos de diseño 1985-2006. Graphic Design project by Pepe Gimeno - 11.09.2014
    • cDIM / nude posters 2005. Graphic Design project by Pepe Gimeno - 11.05.2014
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    Pablo Velasco Bertolotto Pablo Velasco Bertolotto @biglovebertolotto Madrid, Spain
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    1,511
    • Traditional illustration
    • Panorámicas. Fine Arts, Drawing, and Traditional illustration project by Pablo Velasco Bertolotto - 08.20.2020
    • FOOD LOVE. Fashion Design, and Digital Illustration project by Pablo Velasco Bertolotto - 08.20.2020
    • SCORSESE LOVES NEWYORK. Digital Illustration project by Pablo Velasco Bertolotto - 08.20.2020
    • To Be. Fine Arts, Drawing, and Traditional illustration project by Pablo Velasco Bertolotto - 08.20.2020
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    Maria Alejandra Ercole Volpato Maria Alejandra Ercole Volpato @mariamoncollection Madrid, Spain
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    3,692
    • Design
    • Branding & Identity
    • Nueva colección Cápsula ANIMALES SS/22. Traditional illustration, Design, Photograph, Graphic Design, and Marketing project by Maria Alejandra Ercole Volpato - 05.10.2022
    • Mi Proyecto del curso: Creación de una marca creativa desde cero. Accessor, Design, Br, ing, Identit, Creative Consulting, Marketing, and Digital Marketing project by Maria Alejandra Ercole Volpato - 11.17.2021
    • Colección ANIMA 2. Accessor, Design, Design Management, and Marketing project by Maria Alejandra Ercole Volpato - 10.22.2021
    • Creation and strategic planning of the BALLET collection. Art Direction project by Maria Alejandra Ercole Volpato - 05.25.2021
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    Diana Varma Diana Varma @diana_varma Educator & Curious Human Toronto, Canada
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    3,115
    • Design
    • Branding & Identity
    • NEW Free Font: Friends With Failure. T, pograph, T, pograph, and Design project by Diana Varma - 06.10.2023
    • The Creative Confidant - A Book Written and Released Week-by-Week. Writing, Design, Creativit, Stor, telling, Content Writing, Non-Fiction Writing, and Narrative project by Diana Varma - 04.17.2023
    • 119-121: Mags 2022. Design, and Podcasting project by Diana Varma - 06.21.2022
    • 116-118: BIG EMOTIONS in Creative Living. Design, and Podcasting project by Diana Varma - 06.16.2022
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    Sonia Carta Muriel Sonia Carta Muriel @sonia_padovanello Verona, Italy
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    7,139
      • My project for course: Handmade Recycled Paper: Create a Stationery Set. Arts, Crafts, Fine Arts, Paper Craft, Bookbinding, DIY, Stationer, and Design project by Sonia Carta Muriel - 11.11.2022
      • Mixed Media Wedding Stationery. Upc, cling, Stationer, Design, and Paper Craft project by Sonia Carta Muriel - 06.07.2022
      • Positano Wedding Stationery. Paper Craft, Stationer, Design, Upc, and cling project by Sonia Carta Muriel - 06.07.2022
      • Notebook Wedding Invitations. Paper Craft, Upc, cling, Stationer, and Design project by Sonia Carta Muriel - 06.07.2022
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      Maria López Maria López @marialopezprint Artist Medellín, Colombia
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      10,866
      • Fine Arts
      • Engraving
      • Estampación de grabado en aguafuerte - El abrazo de la angustia . Engraving, Printing, and Fine Arts project by Maria López - 05.12.2022
      • Serie Cráneos. Sellos . Engraving, and Fine Arts project by Maria López - 05.12.2022
      • Estampación de grabado en aguafuerte . Engraving, Fine Arts, and Printing project by Maria López - 05.12.2022
      • Almendra. Libro de Artista . Bookbinding, and Engraving project by Maria López - 05.12.2022
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      Camila Correa Castro Camila Correa Castro @camila_correa_castro_cortes Artista Visual especialista en retratos de mascotas en lápices de colores Cali, Colombia
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      22,300
      • Traditional illustration
      • Fine Arts
      • Retrato de Jonás. Portrait Drawing, Drawing, Realistic Drawing, Traditional illustration, and Colored Pencil Drawing project by Camila Correa Castro - 10.11.2022
      • Portrait of Chela. Traditional illustration, Portrait Drawing, Realistic Drawing, Drawing, and Colored Pencil Drawing project by Camila Correa Castro - 10.11.2022
      • Bruno y Emma. Traditional illustration, Portrait Drawing, Realistic Drawing, Colored Pencil Drawing, and Drawing project by Camila Correa Castro - 08.09.2020
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      Noemí Villamuza Noemí Villamuza @lanoeyastaqui ilustradora Barcelona, Spain
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      1,143
      • Traditional illustration
      • Fine Arts
      • Geografía humana y otros poemas. Gloria Fuertes. . Traditional illustration project by Noemí Villamuza - 03.29.2022
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      Leandro Nunes Leandro Nunes @lnunesarte Aquarelista São Paulo, Brazil
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      9,481
        • AQUARELA TRIP. Painting, Traditional illustration, Drawing, Watercolor Painting, Sketchbook, and Fine Arts project by Leandro Nunes - 08.02.2021
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        Anna Pepe Anna Pepe @annapepe Contemporary Artist Tbilisi, Georgia
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        25,975
        • Artistic Drawing
        • Acrylic Painting
        • Creating Canvas + Filming. Arts, Crafts, Instagram, Acr, lic Painting, and Video project by Anna Pepe - 11.05.2022
        • Packaging + Filming. Arts, Crafts, Instagram, Video, and Packaging project by Anna Pepe - 10.20.2022
        • Ink Drawing + Filming. Drawing, Artistic Drawing, Figure Drawing, Video & Instagram project by Anna Pepe - 10.17.2022
        • Creating Canvas + Filming. Acr, lic Painting, Video, Traditional illustration & Instagram project by Anna Pepe - 05.05.2022
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        Lola Giardino Lola Giardino @lolagiardino Diseñadora en comunicación visual Barcelona, Spain
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        20,958
        • Art Direction
        • Design
        • Healthy tableware and recipe book. Arts, and Crafts project by Lola Giardino - 04.27.2017
        • Mis primeras ceramicas. Arts, and Crafts project by Lola Giardino - 04.27.2017
        • Taza Personaje. Arts, and Crafts project by Lola Giardino - 04.27.2017
        • Fantasmas de Barro, una invitación a materializar nuestros miedos. Arts, and Crafts project by Lola Giardino - 04.27.2017
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        Lizzie Snow Lizzie Snow @fortyonehundred Contemporary Visual Artist Auckland, New Zealand
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        30,861
        • Design
        • Art Direction
        • New art studio!. Interior Design, Painting, Design, Business, and Marketing project by Lizzie Snow - 02.17.2022
        • Golden Painting. Acr, and lic Painting project by Lizzie Snow - 02.17.2022
        • Black & Gold Mandala Painting. Acr, and lic Painting project by Lizzie Snow - 02.17.2022
        • Mandala Drawing "The Chakra Mandala". Traditional illustration project by Lizzie Snow - 02.17.2022
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        Valentina Toro Valentina Toro @valentinatorog Ilustradora y escritora Medellín, Colombia
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        53,796
        • Traditional illustration
        • Drawing
        • Mi Proyecto del curso: Creación de personajes para historias ilustradas. Traditional illustration, Character Design, Editorial Design, Writing, Drawing, Stor, board, Children's Illustration, and Narrative project by Valentina Toro - 09.08.2021
        • Exploraciones ll. Traditional illustration project by Valentina Toro - 09.07.2021
        • Exploraciones. Traditional illustration project by Valentina Toro - 09.07.2021
        • Mi monstruo y yo. Traditional illustration, and Writing project by Valentina Toro - 09.14.2019
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        Jessica Roux Jessica Roux @jessicaroux Illustrator Nashville, United States
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        40,161
        • Traditional illustration
        • Fine Arts
        • My project in Natural Illustration with Digital Painting course. Traditional illustration, Drawing, Digital Illustration, Realistic Drawing, Digital Painting, and Naturalistic Illustration project by Jessica Roux - 10.06.2021
        • Fatal Throne Chapter Headers. Botanical Illustration, and Traditional illustration project by Jessica Roux - 05.01.2018
        • 2021 Calendar. Botanical Illustration, Traditional illustration, and Naturalistic Illustration project by Jessica Roux - 09.29.2020
        • 2020 Wall Calendar. Traditional illustration project by Jessica Roux - 09.01.2019
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        Albert Kiefer Albert Kiefer @housesketcher Creating Magic With Pictures Venlo, Netherlands
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        166,901
        • Digital Illustration
        • Traditional illustration
        • Series of house sketches done in Januari '23. Traditional illustration project by Albert Kiefer - 05.01.2023
        • 120 Years of Harley-Davidson. Traditional illustration project by Albert Kiefer - 09.10.2022
        • Some recent sketches.... Traditional illustration project by Albert Kiefer - 06.08.2022
        • Venlose Vrind. Traditional illustration project by Albert Kiefer - 03.24.2022
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        Silvia Molinari Silvia Molinari @silvia_molinari pittrice e illustratrice Plasencia, Italy
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        4,023
        • Traditional illustration
        • Fine Arts
        • Un piccolo, bianco erbario. Traditional illustration, Watercolor Painting, Botanical Illustration, and Gouache Painting project by Silvia Molinari - 01.17.2023
        • ZENTRUM Series. Fine Arts, Painting, Watercolor Painting, Botanical Illustration, and Naturalistic Illustration project by Silvia Molinari - 01.17.2023
        • Il verso del fiore_ Una passeggiata nel giardino di Emily Dickinson. Traditional illustration, Painting, Watercolor Painting, and Editorial Illustration project by Silvia Molinari - 09.15.2022
        • Landscape Book. Traditional illustration, Fine Arts, Watercolor Painting, Gouache Painting, Drawing, Painting, Sketchbook, Sketching, Realistic Drawing, and Pencil Drawing project by Silvia Molinari - 03.29.2022
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        Christian Montenegro Christian Montenegro @christianmontenegro Ilustrador Villa Sarmiento, Argentina
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        2,717
        • Design
        • Branding & Identity
        • El Artista del Trapecio. Traditional illustration project by Christian Montenegro - 05.23.2011
        • Cocorococó. Children's Illustration project by Christian Montenegro - 05.17.2019
        • Diario de un Loco. Comic project by Christian Montenegro - 05.17.2019
        • Las Indias. Traditional illustration project by Christian Montenegro - 09.09.2018
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        Daniel Ibanez Daniel Ibanez @bon Painter and Illustrator Fort Collins, United States
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        2,273
        • Traditional illustration
        • Fine Arts
        • Brush test for my Domestika class brush set. Traditional illustration, and Portrait Drawing project by Daniel Ibanez - 03.02.2022
        • Test with for my oil brushes.  project by Daniel Ibanez - 02.22.2022
        • Photoshop Portrait Study. Portrait Drawing, Oil Painting, Digital Design, Digital Painting, and Painting project by Daniel Ibanez - 11.03.2021
        • Traditional painting in Photoshop. Painting, Traditional illustration, Oil Painting, and Digital Painting project by Daniel Ibanez - 01.04.2022
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        Amy Isles Freeman Amy Isles Freeman @amyislesfreeman Brighton, United Kingdom
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        4,608
        • Traditional illustration
        • Fine Arts
        • My project for course: Introduction to Hand-Painting on Clothing. Arts, Crafts, Painting, DIY, Upc, cling, and Textile Design project by Amy Isles Freeman - 07.14.2022
        • Ragyard x Amy Isles Freeman. Traditional illustration, Textile Design, and Painting project by Amy Isles Freeman - 03.28.2022
        • Himal Mural . Street Art, and Traditional illustration project by Amy Isles Freeman - 03.28.2022
        • Tender Riso Print. Design, Traditional illustration, and Drawing project by Amy Isles Freeman - 03.28.2022
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        Mary Cagnin Mary Cagnin @marycagnin Ilustradora São Paulo, Brazil
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        734
        • Traditional illustration
        • Fine Arts
        • Pride Month. Traditional illustration project by Mary Cagnin - 07.27.2021
        • Tarot Ilustrado. Traditional illustration project by Mary Cagnin - 07.26.2021
        • Girlfriends. Traditional illustration project by Mary Cagnin - 07.26.2021
        • Intrínsecos 033. Traditional illustration project by Mary Cagnin - 07.26.2021
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        Lisi Lisi @lisilinka Hanover, Germany
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        3,616
        • Traditional illustration
        • Fine Arts
        • My own metallic watercolors!. Watercolor Painting, Traditional illustration, Painting, and Gouache Painting project by Lisi - 03.24.2023
        • Mein Kursprojekt: Filigrane Aquarellmalerei mit Metallic-Akzenten. Traditional illustration, Painting, Watercolor Painting, Botanical Illustration, Naturalistic Illustration, and Decorative Painting project by Lisi - 06.30.2022
        • Animals . Traditional illustration, Fine Arts, Creativit, Pencil Drawing, Drawing, Watercolor Painting, Portrait Drawing, Realistic Drawing, Artistic Drawing, Botanical Illustration, and Naturalistic Illustration project by Lisi - 12.11.2021
        • Shiny butterflies. Traditional illustration, Fine Arts, Creativit, Drawing, Watercolor Painting, Realistic Drawing, Botanical Illustration, Naturalistic Illustration, Floral, and Plant Design project by Lisi - 12.11.2021
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        Pau Marinello Pau Marinello @marinello Artista visual Barcelona, Spain
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        5,226
        • Acrylic Painting
        • Artistic Drawing
        • Mi proyecto del curso: Dibujo contemporáneo de la figura humana: expresión y movimiento. Traditional illustration, Fine Arts, Drawing, Artistic Drawing, Acr, lic Painting, and Figure Drawing project by Pau Marinello - 05.10.2022
        • Retrato al carboncillo, encargo. Fine Arts, and Drawing project by Pau Marinello - 03.01.2022
        • Encargo de Human series. Oil Painting, and Fine Arts project by Pau Marinello - 03.01.2022
        • Proyectos de pintura . Painting, Oil Painting, Acr, and lic Painting project by Pau Marinello - 03.01.2022
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        Paloma Valdivia Paloma Valdivia @lapalomavaldivia Ilustradora y autora de libros Tulsa, Chile
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        6,661
        • Traditional illustration
        • Comic
        • Google Doodle, día Nacional de Chile 2017. Editorial Illustration, and Traditional illustration project by Paloma Valdivia - 11.30.2020
        • The New York Times, El paseo del puma, EEUU 2019. Editorial Illustration, and Traditional illustration project by Paloma Valdivia - 11.30.2020
        • La Jardinera, Fondo de Cultura Económica, Chile 2018. Editorial Illustration, Traditional illustration, and Children's Illustration project by Paloma Valdivia - 11.30.2020
        • Mural para stand de Chile, Bologna Children Book Fair 2019. Design, Editorial Illustration, and Children's Illustration project by Paloma Valdivia - 11.30.2020
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        Aljoscha Blau Aljoscha Blau @aljoschablau Berlin, Germany
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        5,262
        • Traditional illustration
        • Fine Arts
        • Æsop's Fables, retold by Antonie Schneider. Traditional illustration, Character Design, Art Direction, Lettering, Fashion Design, and Gouache Painting project by Aljoscha Blau - 09.28.2021
        • "Was ist los vor meiner Tür?" / "What's going on at my door?"   Anthology with 20 stories by the best for the 60th anniversary of the German Youth Literature Award. Traditional illustration, Gouache Painting, Children's Illustration, Drawing, Character Design, and Narrative project by Aljoscha Blau - 01.01.2017
        • "Das Kind im Mond" / "The Child in the Moon". Traditional illustration, Art Direction, Character Design, Graphic Design, Drawing, Watercolor Painting, Artistic Drawing, Children's Illustration, H, Lettering, and Gouache Painting project by Aljoscha Blau - 01.01.2014
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      4. MARÍA CONSUELO CONCEPCIÓN RODRÍGUEZ

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