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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Christopher Pierce
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Christopher Pierce

@chrispierceterry

Lima, Peru

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    Silvia Ferpal Silvia Ferpal @silviaferpal2 Madrid, Spain
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    • Design
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    • Colorful templates for Instagram. Design, Br, ing, Identit, Graphic Design, T, pograph, Logo Design, T, pograph, and Design project by Silvia Ferpal - 07.01.2021
    • Wait. Design, Traditional illustration, and Editorial Design project by Silvia Ferpal - 06.28.2021
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    Chanel Greco Chanel Greco @chanelgreco Freienbach, Switzerland
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    Elastic Heads Elastic Heads @elasticheads User Experience Madrid, Spain
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    Enrique Rivera Enrique Rivera @kike_dnoise Director General Madrid, Spain
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    Sonja Kuijpers Sonja Kuijpers @studio_terp data illustrator Eindhoven, Netherlands
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    • Final project in Effective Data Visualization: Transform Information into Art course. Graphic Design, Information Design, Interactive Design, Infographics, Traditional illustration, and Vector Illustration project by Sonja Kuijpers - 12.05.2021
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    Federica Fragapane Federica Fragapane @federica_fragapane Data visualization designer Turin, Italy
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    Giulia Fagundes Giulia Fagundes @giuliafagundes São Paulo, Brazil
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    Max Bosio Max Bosio @m_bosio Milán, Italy
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    Katya Kovalenko Katya Kovalenko @katyakovalenko Presentation & Data Designer Barcelona, Spain
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    Studio A Studio A @studioa Lima District, Peru
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      • MALI - Un museo de todos para todos. Br, ing, Identit, Design, Logo Design, Editorial Design, and Graphic Design project by Studio A - 03.01.2010
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        • discovery+. Br, ing, Identit, Graphic Design, and Logo Design project by Sagi Haviv - 12.02.2020
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        Marina Willer Marina Willer @willer London, United Kingdom
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          • Overlooked Project on Kickstarter - please support us!. Design project by Marina Willer - 08.01.2024
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          Tomy Pelluz Tomy Pelluz @pelluz Editor at Editorial Almayer Barcelona, Spain
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          Goster Goster @goster Socio fundador estudio Partn&rs Lima, Peru
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          Sophie Simmons Sophie Simmons @sophiesimmonsltd Project Manager Madrid, Spain
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          • SOW - Final project in Project Management for Effective Client Communication course. Creative Consulting, Design Management, and Marketing project by Sophie Simmons - 12.10.2021
          • LEGO - Youtube content. . Advertising, Social Media, Film, Video, and TV project by Sophie Simmons - 09.09.2021
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          Alessia Casillo Alessia Casillo @alessiacasillo Project Manager & Business Analyst Barcelona, Spain
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          • Project Manager x Lázaro Rosa Violán Studio. Audiovisual Production, Interior Decoration & Interior Design project by Alessia Casillo - 06.27.2021
          • Analista Business Intelligence x AIRBNB. IT project by Alessia Casillo - 06.27.2021
          • Analista Business Intelligence X PRIVALIA. IT, and E-commerce project by Alessia Casillo - 06.27.2021
          • Fundadora de Neukölln - Tienda de decoración y vintage. Decoration, Interior Decoration, and E-commerce project by Alessia Casillo - 06.27.2021
        • carlos_rejano carlos_rejano @carlos_rejano Lima District, Peru
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          Mónica Reyes Samanamú Mónica Reyes Samanamú @mnk_reyes Lima District, Peru
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          • La Picantería . Br, ing & Identit project by Mónica Reyes Samanamú - 03.13.2019
          • Qumara - Healthy fun life. Art Direction, Br, ing, Identit, and Graphic Design project by Mónica Reyes Samanamú - 03.13.2019
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          Lucía Nolasco Lucía Nolasco @lunol_ Diseñadora y letrista Lima District, Peru
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          • WILD. Br, ing, Identit, Calligraph, Lettering, and Packaging project by Lucía Nolasco - 06.14.2019
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          Domestika Domestika @domestika Berkeley, United States
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