Developing a Creative Concept for Branding Projects
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Learn how to generate brand value through a solid concept and a striking visual identity
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Art Direction for Creative Visual Branding
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Design a brand’s visual identity and build a professional brand book using key art direction techniques
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Presentation of Branding Projects
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Learn how to build a narrative to show your work in an optimal and effective manner
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Fundamentals of Memorable Brand Naming
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Combine creativity and analytical thinking to come up with brand names that are distinctive and express a company's values
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