8 Online Copywriting Courses to Learn From Home
Do you want to improve your writing skills? Sign up for our copywriting courses and learn how to use words to increase your sales.
From discovering new writing techniques to creative inspiration and even copywriting for copywriters, this comprehensive list of the writing courses available on Domestika will help you tackle whatever is your next creative challenge. Not just for writers, anyone who wants to wordsmith their next sales pitch, delve into the world of journaling and anything in between.
Happy writing!
1. Copywriting for Copywriters
The must-have course for all copywriters! Irony, sarcasm, and honesty can help us achieve unique results when looking for a creative headline. In this online course, learn to use humor to sell (almost) anything with Jorge Sandua and Joan Alvares, better known as PutosModernos, teaching copywriting for text-based advertising campaigns.
This course will step you through how to create a headline campaign using humor. From understanding insights that inform the campaign, to analyzing the context. Improve your skills with this course made by copywriters, for copywriters.
2. Creative Techniques to Transform Ideas into Texts
Join writer, illustrator and podcaster, Aline Valek in this online course that will help you discover methods to unleash creativity, develop your own writing routine, and get your stories out into the world
In the supposedly simple everyday act of writing, you open doors to your inner world, which allows you to organize your thoughts and feelings. Aline Valek knows the power of words well, and uses writing to investigate language and find interesting stories within the little things.
In this course, learn ways of freeing your creative process and transforming your ideas into original texts. With the help of Aline, discover all the tools for designing a writing routine, unlocking your ideas, and getting your stories out into the world.
3. Copywriting: Principles of Writing for Advertising
The success—or failure—of an advertising campaign often boils down to how an idea is put into words. For Cannes award-winning copywriter Érica Igue, translating ideas into creative concepts is an art, and in this course, she teaches you her secrets to creating impactful and appealing messages that sell.
Learn the basic principles, creative tools, helpful techniques, and copywriting tricks for creating good copy. Discover the entire creative process of an ad campaign and develop your own, from brainstorming to creating pieces and publishing them in different formats.
4. Copywriting Essentials for Email Newsletters
Emails are one of the most popular and effective ways for people to communicate. Pam Neely, email copywriter, content strategist, and author of 50 Ways to Build Your Email Marketing List, has over 20 years of experience in the field. In this course, she teaches you how to expand your reach, increase engagement, and create copy your subscribers will love.
Learn the principles of successful email newsletter writing, and develop the voice of your copy to effectively connect with your readers. Explore the ways in which you can integrate your newsletters with social media content and expand your reach.
5. Writing Techniques for Selling Ideas
Ever wanted to learn the art of effectively introducing yourself or perhaps presenting a product through written word? This course offers practical tricks for writing confidently and correctly.
Between text messages, emails, and social media posts, how much do you write a day? Communication is essential to human beings, which is why mastering the art of writing is so important. Raquel Marín Álvarez, graphic designer, typography expert, and founder of Lalolagráfica design studio, is a firm believer that the better you communicate, the better you'll be at interacting with people.
In this course, learn to communicate clearly and concisely and write texts that captivate any audience. Using simple, yet practical tricks, write a cover letter to introduce yourself or a pitch to present a product or a service to an audience of your choice. And if you want to learn more about the rules of typography for design, check out Raquel's other course: Orthotypography for
Designers.
6. Copywriting for Social Media
Mastering the art of social media writing is an essential skill for a lot of copywriters and marketers today. Learn how to write effective copy to attract and engage audiences on social media with Copywriting Director at Craft Copywriting, Paul Anglin.
Using his twenty years of experience in working with brands like Apple, Nike, and Microsoft, Paul shows you his process for producing engaging social media copy.
Discover how to use words to tell your brand’s story by starting with basic writing tools. Learn how to easily brainstorm ideas, develop them with insight, and deliver them creatively. Craft a campaign for your brand with relevant copy that captures your audience’s attention on social media.
7. Creative Writing: The Power of Words in the Modern World
Discover writing techniques to inspire creativity and tell stories that resonate with your audience
“Let words flow through you, and really get to the core of a subject.”
The art of self-expression can be manifested through infinite artistic mediums. Through his writing, poet and filmmaker Max Stossel converts his experiences into thoughts and feelings, and those thoughts and feelings into words. Named by Forbes as one of the best storytellers of the year, he’s here to teach you how to tune in to your audience and stand out with your writing in this digital era.
8. Tone of Voice in Copywriting for Brands
Our last course in the list is from senior copywriter, Paul Anglin, again.
In this course, he teaches you how to develop a consistent tone of voice for your brand or project. Put together an authentic TOV guide for your brand from start to finish and learn to communicate with personality. Discover your brand’s unique voice–it’s all in the tone.
“When we speak, when we write, the words we choose say a lot about us—and they can make a difference.”
Discover your unique brand voice by exploring copywriting principles and creating a style guide to keep your tone consistent across all mediums
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