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    Color psychology applied to real creative projects
    Latest blog post

    Color psychology applied to real creative projects

    How to use color strategically in your creative projects. Color is everywhere, but in creative projects it is not a casual choice. Beyond its aesthetic value, color communicates, generates associations and arouses emotions almost immediately. It is a silent, but powerful tool. That is why color psychology has become a key resource in disciplines such as graphic design, branding, illustration, photography, interior design or packaging. Understanding how it works allows for more strategic and coherent decisions. In this article, we will go a step beyond theory to see how to apply color psychology in real creative projects, with examples and practical approaches. What is color psychology Color psychology studies how colors influence people's perception, behavior and experience. Each color can evoke specific emotions, ideas or sensations: calm, energy, confidence, urgency, elegance or closeness. However, it is important to keep in mind a key nuance: the meaning of color is not universal. It can vary according to cultural context, sector or combination with other colors. For example, white may be associated with purity in some contexts and with mourning in others. Therefore, rather than fixed rules, we are talking about trends and associations that should be applied judiciously.

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Carmen Rubio

Carmen Rubio

@carmenrdm

ilustración

Balearic Islands, Spain

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    Flavia Z Drago Flavia Z Drago @flavia_zdrago Ilustrautora Mexico City, Mexico
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    24,321
    • Design
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    • Gustavo the Shy Ghost. Calligraph, Drawing, Pencil Drawing, Artistic Drawing, Design, Editorial Design, Graphic Design, Traditional illustration, Digital Illustration, Children's Illustration, Vector Illustration, and Character Design project by Flavia Z Drago - 07.14.2020
    • Calendario ilustrado. Design, Graphic Design, Traditional illustration, Digital Illustration, and Watercolor Painting project by Flavia Z Drago - 12.31.2019
    • Rope and the Red Butterfly. Pencil Drawing, Design, Character Design, Editorial Design, Traditional illustration, Digital Illustration, Children's Illustration, and Watercolor Painting project by Flavia Z Drago - 10.31.2016
    • ACNUR. 2D Animation, Design, Character Design, Traditional illustration, Digital Illustration, Children's Illustration, and Advertising project by Flavia Z Drago - 04.28.2016
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    Paloma Valdivia Paloma Valdivia @lapalomavaldivia Ilustradora y autora de libros Tulsa, Chile
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    6,710
    • Traditional illustration
    • Comic
    • Google Doodle, día Nacional de Chile 2017. Editorial Illustration, and Traditional illustration project by Paloma Valdivia - 11.30.2020
    • The New York Times, El paseo del puma, EEUU 2019. Editorial Illustration, and Traditional illustration project by Paloma Valdivia - 11.30.2020
    • La Jardinera, Fondo de Cultura Económica, Chile 2018. Editorial Illustration, Traditional illustration, and Children's Illustration project by Paloma Valdivia - 11.30.2020
    • Mural para stand de Chile, Bologna Children Book Fair 2019. Design, Editorial Illustration, and Children's Illustration project by Paloma Valdivia - 11.30.2020
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    Santiago Guevara Santiago Guevara @santiago_guevara Ilustrador y Artista plástico Bogota, Colombia
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    35,908
    • Fine Arts
    • Portada Futbolera | El Malpensante. Traditional illustration project by Santiago Guevara - 06.01.2018
    • Boxing with my shadows. Pencil Drawing, and Traditional illustration project by Santiago Guevara - 09.05.2017
    • Los Irlandeses. Pencil Drawing project by Santiago Guevara - 08.18.2017
    • Fígaro. Traditional illustration project by Santiago Guevara - 09.17.2019
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    Maru Godas Maru Godas @marugodas Artista visual Barcelona, Spain
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    53,751
    • Traditional illustration
    • Acrylic Painting
    • My course project: Sketchbook design and binding. Traditional illustration, Arts, Crafts, Bookbinding, DIY, and Sketchbook project by Maru Godas - 10.24.2022
    • My Course Project: Nature with Acrylic Paint: From Notebook to Canvas . Traditional illustration, Painting, Acr, lic Painting, and Sketchbook project by Maru Godas - 07.26.2021
    • Fashion & Arts Magazine. El mundo gira. Traditional illustration, and Gouache Painting project by Maru Godas - 12.22.2020
    • Paint Your World: Gouache Sketchbook. Street Art, and Traditional illustration project by Maru Godas - 11.29.2020
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    Del Hambre Del Hambre @del_hambre Ilustración y Dirección de arte Madrid, Spain
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    2,763
    • Traditional illustration
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    • EL PAÍS OPINION / 2023. Editorial Illustration project by Del Hambre - 01.19.2024
    • UNESCO /  Congreso IberoMAB. Vector Illustration, Br, ing, Identit, and Art Direction project by Del Hambre - 10.30.2023
    • NUESTRO TIEMPO MAGAZINE / Cover and illustrations. Traditional illustration project by Del Hambre - 08.04.2023
    • EL PAÍS SEMANAL / Inteligencias artificiales. Traditional illustration project by Del Hambre - 08.01.2023
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    Javier Jaén Javier Jaén @javier_jaen Mataró, Spain
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    4,303
    • Design
    • Traditional illustration
    • BccN Posters . Graphic Design project by Javier Jaén - 05.13.2010
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    Loulou & Tummie Loulou & Tummie @louloutummie Tilburg, Netherlands
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    2,462
    • Design
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    • Children book - Fold Out. Traditional illustration, Character Design, Children's Illustration, Picturebook, and Children's Literature project by Loulou & Tummie - 11.22.2022
    • GIF animation. Traditional illustration, Animation, Character Animation, and Character Design project by Loulou & Tummie - 11.22.2022
    • Prints. Traditional illustration, Character Design, Vector Illustration, and Printing project by Loulou & Tummie - 11.22.2022
    • Kids Packaging. Design, Traditional illustration, Character Design, Packaging, Creating with Kids, and Logo Design project by Loulou & Tummie - 11.22.2022
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    mark hoffmann mark hoffmann @studiohoffmann Salem, United States
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    6,855
    • Traditional illustration
    • Fine Arts
    • A PENNY'S WORTH by Kimberly Wilson, Mark Hoffmann. Traditional illustration project by mark hoffmann - 08.04.2022
    • POOP By Poppy Champignon, Mark Hoffmann. Traditional illustration project by mark hoffmann - 08.10.2022
    • EXPLOSION AT THE POEM FACTORY By Kyle Lukoff, Mark Hoffmann. Traditional illustration project by mark hoffmann - 08.06.2022
    • Charles Darwin (Little People, BIG DREAMS Book 53) By Maria Isabel Sanchez Vegara And Mark Hoffmann. Traditional illustration project by mark hoffmann - 08.03.2022
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    Daniel Torrent Riba Daniel Torrent Riba @danielitorrent Ilustrador de literatura infantil, juvenil y adulta, prensa y publicidad. Imparto talleres de ilustración en varias escuelas, en catalán, castellano, Inglés e italiano. Como pintor he expuesto en España, Italia, Francia, Hungría, México y Estados Unidos. Barcelona, Spain
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    12,002
    • Traditional illustration
    • Pencil Drawing
    • Mi Proyecto del curso: Dibujo expresivo de la figura humana: explora formas y colores. Fine Arts, Pencil Drawing, Drawing, Portrait Drawing, Realistic Drawing, Figure Drawing, and Gouache Painting project by Daniel Torrent Riba - 12.24.2021
    • Expressive figure. Traditional illustration, Pencil Drawing, Gouache Painting, Fine Arts, Painting, and Figure Drawing project by Daniel Torrent Riba - 12.17.2021
    • Mi Proyecto del curso: Ilustración expresiva trazo a trazo. Drawing, Pencil Drawing, Traditional illustration, Children's Illustration, Editorial Design, Stor, board, Narrative, and Colored Pencil Drawing project by Daniel Torrent Riba - 03.05.2021
    • Creatividad. Drawing, Pencil Drawing, Editorial Illustration, and Traditional illustration project by Daniel Torrent Riba - 02.22.2021
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    Raúl Nieto Guridi Raúl Nieto Guridi @guridi_ Ilustrador Sevilla, Spain
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    3,713
      • IMÁGENES GURIDI. Traditional illustration project by Raúl Nieto Guridi - 11.01.2021
      • Proyectos. Traditional illustration project by Raúl Nieto Guridi - 11.01.2021
      • ¿Qué hace un hombre con una sardina en la cabeza?. Traditional illustration project by Raúl Nieto Guridi - 03.02.2015
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      Ilan Brenman e Guilherme Karsten Ilan Brenman e Guilherme Karsten @ilan_guilherme Blumenau, Brazil
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      1,347
      • Traditional illustration
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      • PARECE MAS NÃO É. Digital Illustration, Editorial Design, Editorial Illustration, Children's Illustration, Children's Literature, and Writing project by Ilan Brenman e Guilherme Karsten - 01.13.2024
      • CABO DE GUERRA. Editorial Illustration, Writing, Picturebook, and Editorial Design project by Ilan Brenman e Guilherme Karsten - 01.13.2024
      • FAMÍLIAS. Digital Illustration, Editorial Design, Editorial Illustration, Children's Illustration, and Writing project by Ilan Brenman e Guilherme Karsten - 01.13.2024
      • ENGANOS. Traditional illustration, Editorial Illustration, Editorial Design, Children's Illustration, Ink Illustration, and Picturebook project by Ilan Brenman e Guilherme Karsten - 12.30.2017
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      Marija Tiurina Marija Tiurina @tiurinam Haarlem, Netherlands
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      6,842
      • Photography
      • Film, Video & TV
      • Fruit avd Veg as Characters. Character Design, Watercolor Painting, and Traditional illustration project by Marija Tiurina - 05.20.2022
      • Where The Thoughts live. Traditional illustration, and Watercolor Painting project by Marija Tiurina - 05.20.2022
      • The Characters of Reykjavik. Traditional illustration, and Character Design project by Marija Tiurina - 05.20.2022
      • Mind The Gap. Traditional illustration, and Watercolor Painting project by Marija Tiurina - 05.20.2022
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      Victoria Tentler-Krylov Victoria Tentler-Krylov @victoria_573582 Closter, United States
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      942
      • Traditional illustration
      • Fine Arts
      • Public Spaces in Cities: Picture Book Concept. Traditional illustration, and Picturebook project by Victoria Tentler-Krylov - 10.11.2022
      • Maison Close Restaurant Menu Cover. Traditional illustration, Design, and Watercolor Painting project by Victoria Tentler-Krylov - 10.11.2022
      • The New Yorker Cover, September 2022. Traditional illustration project by Victoria Tentler-Krylov - 10.11.2022
      • Bal Harbour Shops Creative Challenge. Traditional illustration, and Watercolor Painting project by Victoria Tentler-Krylov - 08.29.2022
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      Simone Grünewald Simone Grünewald @schmoedraws Hamburg, Germany
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      7,745
        • My project for course: Procreate Illustration: Sketching Techniques for the Everyday . Character Design, Drawing, Digital Illustration, Children's Illustration, and Digital Drawing project by Simone Grünewald - 02.12.2024
        • Misc fav llustrations. Traditional illustration project by Simone Grünewald - 09.27.2022
        • Games . Traditional illustration, Art Direction, Character Design, and Video Games project by Simone Grünewald - 09.26.2022
        • Mermay. Traditional illustration project by Simone Grünewald - 09.26.2022
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        Dani Molyneux Dani Molyneux @dani_molyneux_ Manchester, United Kingdom
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        2,703
          • My project for course: Playful Typography for Powerful Communication in Illustrator. Design, Graphic Design, T, pograph, Creativit, Poster Design, Digital Design, T, pograph, and Design project by Dani Molyneux - 04.04.2022
          • Eyes Will Roll. T, and pograph project by Dani Molyneux - 03.23.2022
          • WORDS TO LIVE BY IN LATEST TYPOGRAPHIC PRINTS BY DOTTO. T, and pograph project by Dani Molyneux - 03.23.2022
          • State of Interdependence [Dotto x Crisis]. T, pograph, and Graphic Design project by Dani Molyneux - 08.01.2021
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          Nicolas Astegiano Nicolas Astegiano @nicoastegiano Villa Carlos Paz, Argentina
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          49,277
          • Design
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          • Toby Jacobs Covers. Music Production project by Nicolas Astegiano - 04.06.2020
          • Quedate con la casa - Iceberg del Sur. Music Production project by Nicolas Astegiano - 03.19.2019
          • Formas de Atravesar Mi Suerte - Felix SanMartin. Music Production project by Nicolas Astegiano - 06.13.2017
          • Deja Vu ft. Berta. Music Production project by Nicolas Astegiano - 10.02.2020
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          Ana Matsusaki Ana Matsusaki @anamatsusaki Curitiba, Brazil
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          4,975
          • Traditional illustration
          • Fine Arts
          • Joana and the araucaria tree. Design, Traditional illustration, Collage, Digital Illustration, Children's Illustration, and Digital Design project by Ana Matsusaki - 08.31.2021
          • Pronto, foguete, vamos!. Traditional illustration project by Ana Matsusaki - 08.26.2021
          • The Moon Garden. Traditional illustration, Children's Illustration, Collage, Drawing, and Editorial Illustration project by Ana Matsusaki - 06.22.2021
          • Women. Traditional illustration, Collage, Digital Illustration, and Editorial Illustration project by Ana Matsusaki - 12.22.2020
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          Guilherme Karsten Guilherme Karsten @guikarsten Blumenau, Brazil
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          2,780
          • Design
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          • Livro "ONDE VOCÊ ESTÁ?". Traditional illustration, Digital Illustration, and Children's Illustration project by Guilherme Karsten - 08.12.2020
          • Book "RIDE". Traditional illustration, Digital Illustration, and Children's Illustration project by Guilherme Karsten - 08.12.2020
          • Livro "A CAÇADA". Traditional illustration, Digital Illustration, and Children's Illustration project by Guilherme Karsten - 08.12.2020
          • Livro "UMA CANÇÃO". Traditional illustration, Digital Illustration, and Children's Illustration project by Guilherme Karsten - 08.12.2020
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          Jesús Cisneros Jesús Cisneros @jecislag Zaragoza, Spain
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          9,175
            • Limericks. Traditional illustration, and Drawing project by Jesús Cisneros - 06.01.2021
            • Cartel. Design, and Traditional illustration project by Jesús Cisneros - 06.01.2021
            • Cuentos de Shakespeare. Traditional illustration, and Drawing project by Jesús Cisneros - 06.01.2021
            • The Alchemist. Traditional illustration, Painting, and Drawing project by Jesús Cisneros - 06.01.2021
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            Chloe White Chloe White @chloewhite Hastings, United Kingdom
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            12,186
            • Photography
            • Film, Video & TV
            • My project for course: Cinematic Documentary Filmmaking: Shoot, Edit, Launch. Film, Video, TV, Video, Filmmaking, and Audiovisual Post-production project by Chloe White - 03.08.2023
            • 1001 Days. Film, Video, and TV project by Chloe White - 03.01.2022
            • The Climate and the Cross. Film, Video, and TV project by Chloe White - 03.01.2022
            • The Long Haul. Film, Video, and TV project by Chloe White - 03.01.2022
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            Nastia Calaca Nastia Calaca @nastiacalaca Haarlem, Netherlands
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            8,786
            • Design
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            • My project for course: Ceramic Character Design: Explore Color and Texture. Character Design, Arts, Crafts, Fine Arts, Sculpture, and Ceramics project by Nastia Calaca - 03.17.2022
            • Fairy-tale teapots. Ceramics, and Sculpture project by Nastia Calaca - 01.10.2022
            • Illustrated dinnerware. Ceramics, and Children's Illustration project by Nastia Calaca - 01.10.2022
            • Fantastic creatures. Sculpture, and Ceramics project by Nastia Calaca - 01.10.2022
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            Scriptorium Yayyan Scriptorium Yayyan @scriptoriumyayyan Jaén, Spain
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            15,546
            • Design
            • Traditional illustration
            • Manuscrit Enluminé: El Lagarto della Magdalena  2014-2015. Fine Arts, Calligraph, Traditional illustration, and Painting project by Scriptorium Yayyan - 03.31.2019
            • Justa entre Conejos y Cánidos. Traditional illustration project by Scriptorium Yayyan - 02.27.2019
            • Mi Proyecto del curso: Acuarelas Artesanales. Arts, Crafts, Fine Arts, Creativit, Artistic Drawing, Traditional illustration, Painting, and Watercolor Painting project by Scriptorium Yayyan - 11.20.2018
            • Cosmologie. Fine Arts, Creativit, Artistic Drawing, and Traditional illustration project by Scriptorium Yayyan - 10.20.2017
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            Brad Woodard Brad Woodard @bravethewoods Illustrator & Graphic Designer Boise, United States
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            154,663
            • Art Direction
            • Children's Illustration
            • Best of Friends. Traditional illustration project by Brad Woodard - 08.19.2021
            • Flying Fox. Traditional illustration project by Brad Woodard - 08.19.2021
            • Space Rodeo. Traditional illustration project by Brad Woodard - 08.19.2021
            • Vintage Camp Scene. Traditional illustration project by Brad Woodard - 08.19.2021
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            Maguma Maguma @maguma Ilustrador, diseñador, arquitecto Madrid, Spain
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            1,538
            • Design
            • Traditional illustration
            • Early childhood education in Spain. Traditional illustration project by Maguma - 06.09.2015
            • Homonymos. Character Design, and Traditional illustration project by Maguma - 05.11.2015
            • Do we have a future?. Art Direction, Traditional illustration, T, and pograph project by Maguma - 12.19.2014
            • El algoritmo de la identidad. Traditional illustration project by Maguma - 02.17.2015
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            Lobón Leal Lobón Leal @lobonleal Ilustrador y Concept Artits Chiclana de la Frontera, Spain
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            20,524
            • Fine Arts
            • Comic
            • Malfario Cómic. Comic, Traditional illustration, Character Design, and Drawing project by Lobón Leal - 03.29.2023
            • November Comic. Comic, Traditional illustration, Character Design, and Digital Drawing project by Lobón Leal - 03.29.2023
            • Practicando con poses.. Traditional illustration, Character Design, Drawing, and Comic project by Lobón Leal - 03.29.2023
            • Rojo Sketchbook. Traditional illustration, Animation, and Comic project by Lobón Leal - 03.28.2023
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            Marissa Valdez Marissa Valdez @marissaarts Children's Book Illustrator and Author Birmingham, United Kingdom
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            12,785
            • Design
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            • Francis-stein - Portfolio Piece. Traditional illustration, and Children's Illustration project by Marissa Valdez - 01.03.2022
            • Gnomes!. Traditional illustration, and Children's Illustration project by Marissa Valdez - 01.03.2022
            • Hedgehogs in Underwear. Traditional illustration, and Children's Illustration project by Marissa Valdez - 01.03.2022
            • Jeremy the Unicorn Boy - Portfolio Piece. Traditional illustration, and Children's Illustration project by Marissa Valdez - 01.03.2022
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            Owen Gent Owen Gent @gentowen Illustrator and Book Cover Designer Bristol, United Kingdom
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            5,597
            • Design
            • Art Direction
            • My project in Book Cover Design: Illustrate Stories with Evocative Images course. Editorial Design, Graphic Design, and Bookbinding project by Owen Gent - 07.29.2021
            • Selected Personal work. Traditional illustration, and Painting project by Owen Gent - 05.04.2021
            • Sappho Fragments. Traditional illustration project by Owen Gent - 05.04.2021
            • Selected Editorial Illustration. Traditional illustration project by Owen Gent - 12.17.2020
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            David de las Heras David de las Heras @david_de_las_heras Ilustrador y artista plástico Madrid, Spain
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            6,006
            • Design
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            • Portrait of Queen Elizabeth II. Traditional illustration project by David de las Heras - 09.19.2022
            • Sprint. Traditional illustration project by David de las Heras - 09.25.2017
            • El País Summer Magazine. Traditional illustration project by David de las Heras - 09.06.2017
            • The Suitcase of Portbou 24. Traditional illustration project by David de las Heras - 08.31.2017
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            maria_ramos maria_ramos @maria_ramos Autora / Ilustradora Madrid, Spain
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            2,135
            • Traditional illustration
            • Mi Proyecto del curso: Creación de álbumes ilustrados para pequeños lectores. Traditional illustration, and Narrative project by maria_ramos - 05.06.2021
            • Bubble Gum Boy. Children's Illustration project by maria_ramos - 11.10.2019
            • PICNIC. Traditional illustration project by maria_ramos - 02.11.2018
            • La Araucana. Comic, and Traditional illustration project by maria_ramos - 06.11.2017
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            Don Kilpatrick III Don Kilpatrick III @dkilpatrick Birmingham, United States
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            18,947
            • Design
            • Branding & Identity
            • The Yuri Gagarin Epic Tryptich Woodcuts. Traditional illustration, Stor, telling, Printing, and Narrative project by Don Kilpatrick III - 12.27.2018
            • David Bowie Portrait. Traditional illustration, Digital Illustration, Stor, and telling project by Don Kilpatrick III - 02.01.2020
            • Dolly Parton Portrait. Traditional illustration, and Poster Design project by Don Kilpatrick III - 12.05.2021
            • Digital and Woodcut Illustrated poster for Signal Return Printshop in Detroit. . Traditional illustration, Poster Design, Stor, and telling project by Don Kilpatrick III - 11.23.2021
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          1. Creatives
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