Free Download: Guide for Creating Conceptual Images

Explore the different techniques and materials to create posters with an extraordinary communicative force

When a poster transcends its informative function and becomes a form of artistic expression, its true design unfolds. Graphic design studio 12caracteres (@12caracteres), founded by Samuel Aznar and Miguel Frago, specializes in creating graphic solutions with a strong visual impact mainly in poster form.

They shared this guide with Domestika on how they generate images and shape surprising concepts.

When a poster is created with suggestive images, in addition to fulfilling a communicative function in a clear and direct way, it appeals to the emotions of the viewer and leaves them attracted to the visual aspect of the communication.

The techniques used to create posters can be very varied, but 12 characters have a very particular style using different media.

Click the link below to download the .pdf file. The file will be in your Downloads folder.

If you want to learn more, sign up for the course Introduction to Poster Design, where Miguel Frago, 12caracteres’ Creative Director, will teach you how to create conceptual designs that communicate and attracts the viewer.

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- History of the Poster: Centuries of Visual Communication.
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