References From Popular Culture: In Search for Inspiration
Reference material from day-to-day and familiar imagery is a perfect source of inspiration for all creatives
When ideas are scarce, and inspiration seems to have taken an indefinite vacation, you can count on imagery of popular culture to feed your creativity. This type of visual material creates an immediate connection with the audience and sparks a flow of ideas. Colombian illustrator Felipe Novoa (@felipenovoafen) uses this technique often.
What is popular culture imagery, we ask, and how come it works so well?
What is imagery of popular culture?
In general, we call anything that people widely accept as famous, "popular", as well as anything that pertains to or originates from a specific culture. The term also refers to people, objects, and concepts that are within reach of those who have limited economic wealth or education. All of the above descriptions help us understand what popular imagery means.
Colombian illustrator Felipe Novoa relies on popular concepts and figures to create a large part of his artwork, enabling the viewers to identify at once with the characters or scenes represented.
Whether we base our work on global popular concepts—such as Hollywood stars or multinational brands—, or more local references—famous places or political figures from your town or village—, the target audience interacting with your art can recognize it. The secret to the success of your work resides in this idea.
Some popular themes that people identify with and serve as inspiration for your illustrations and creative assignments are listed below:
- Cultural practices and customs.
- Local cuisine.
- Traditional dress.
- Public transport.
- Daily language and slang.
- History, tourist spots, and architecture.
- Daily objects.
- Animals.
- Coins, banknotes, or other national symbols.
- Sports and games.
- Famous people or brands.
- Ancient cultures.
This list created by Felipe Novoa is not final but serves as inspiration to create your own popular reference material that you can use to spur your creativity.
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