Free download: Q&A for preparing an effective creative brief

Before designing, you have to ask. That's why today we are sharing with you a fundamental tool for any branding professional: a Q&A questionnaire for clients that will help you build a solid and strategic brief.

This resource is part of the course Branding for Cultural Organizations: Build Strong and Memorable Identities, taught by graphic designer and creative director Fidel Peña, co-founder of Underline Studio.

A key tool to understand your client.

With this document you will be able to identify the objectives, needs, values and expectations of any organization before starting to design. It is a practical guide that you can use in initial interviews to lay the groundwork for a coherent and meaningful brand.

Who is Fidel Peña?

Fidel Peña is a renowned Salvadoran graphic designer based in Toronto. From his studio Underline Studio, he has developed visual identities for institutions such as the National Gallery of Canada and the Metropolitan Museum of Art. His approach combines structure, strategy and emotion, generating brands with cultural and visual impact.

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