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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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avalosjulia

avalosjulia

@avalosjulia

San Salvador, El Salvador

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    Julieta Tello Julieta Tello @julietatello Te ayudo con Marketing digital y Sustentabilidad London, United Kingdom
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    575,731
    • Branding & Identity
    • Creative Consulting
    • Coloria ONG - Programa de mentoría de 7hs. Digital Marketing, Instagram, Social Media, Content Marketing, Instagram Marketing, and Marketing project by Julieta Tello - 12.09.2021
    • MinaRoMina- Programa de Mentoría de 7 horas realizado por The Curious Beetle. Marketing, Digital Marketing, Content Marketing & Instagram Marketing project by Julieta Tello - 11.08.2021
    • Mi Proyecto del curso: caso The Curious Beetle. Marketing, Social Media, Digital Marketing, Mobile Marketing, Instagram, Communication & Instagram Marketing project by Julieta Tello - 01.04.2022
    • Ranayu Ayurveda & Yoga - Programa de mentoría realizado por The Curious Beetle. Marketing, Social Media, Portfolio Development, and Digital Marketing project by Julieta Tello - 11.08.2021
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    Dot Lung Dot Lung @dotlung Mother of Social Media Dragons Los Angeles, United States
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    277,352
    • Design
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    • Digital Design Days. Br, ing, Identit, Digital Marketing, and Social Media project by Dot Lung - 12.21.2019
    • OFFF Barcelona. Social Media project by Dot Lung - 05.01.2015
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    Pepe Gimeno Pepe Gimeno @pepegimeno Valencia, Spain
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    76,969
    • Graphic Design
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    • Diary of a Castaway. Editorial Design, and Graphic Design project by Pepe Gimeno - 11.12.2014
    • Operación Tierra de Reyes. Editorial Design, and Graphic Design project by Pepe Gimeno - 11.09.2014
    •  Concursos de diseño 1985-2006. Graphic Design project by Pepe Gimeno - 11.09.2014
    • cDIM / nude posters 2005. Graphic Design project by Pepe Gimeno - 11.05.2014
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    Katya Kovalenko Katya Kovalenko @katyakovalenko Presentation & Data Designer Barcelona, Spain
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    154,176
    • Design
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    • Sales deck for On the Spot Development. Design, and Graphic Design project by Katya Kovalenko - 07.26.2019
    • Pitch Deck for a Startup. Design, and Graphic Design project by Katya Kovalenko - 09.26.2018
    • Media Deck for Fundación Probitas. Design, and Graphic Design project by Katya Kovalenko - 12.26.2018
    • Pitch Deck for Giant Leap. Br, ing, Identit, and Design project by Katya Kovalenko - 02.01.2020
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    A Journal by Annie A Journal by Annie @a_journal_by_annie Artist Glasgow, United Kingdom
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    36,035
    • Drawing
    • Painting
    • January 2022 cover page in my Bullet Journal. Traditional illustration, Drawing, Photograph, Instagram, Digital Design, Floral, and Plant Design project by A Journal by Annie - 01.01.2022
    • My project in Floral Drawings to Illustrate your Bullet Journal course. Lettering, Drawing, Botanical Illustration, H, Lettering, Management, and Productivit project by A Journal by Annie - 02.11.2022
    • 2019 Bullet Journal. Botanical Illustration, Drawing, H, Lettering, Traditional illustration, Lettering, Pencil Drawing, and Realistic Drawing project by A Journal by Annie - 01.18.2021
    • Digital Drawing. Digital Drawing, Botanical Illustration, Drawing, and Vector Illustration project by A Journal by Annie - 09.11.2020
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    VVORKROOM VVORKROOM @vvorkroom Barcelona, Spain
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    14,771
    • Design
    • Branding & Identity
    • Daisuke Karaoke. Br, ing, Identit, Interior Design, Signage Design, Br, and Strateg project by VVORKROOM - 04.03.2022
    • BUSTLE. Design, Traditional illustration, Br, ing & Identit project by VVORKROOM - 10.12.2021
    • Tilde. Design, Br, ing, Identit, Industrial Design, Graphic Design, and Naming project by VVORKROOM - 06.07.2021
    • Stone Cradle - Limited Edition. Br, ing, Identit, and Packaging project by VVORKROOM - 11.23.2020
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    Little Hannah Little Hannah @littlehannah Creadora de Little Hannah Madrid, Spain
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    105,242
    • Product Design
    • Decoración escaparate Cenas Adivina Home. Design, Lettering, Creativit, Creative Writing, and Decorative Painting project by Little Hannah - 09.01.2021
    • Colección para Mintopía Studio. Design, Traditional illustration, Stationer, and Design project by Little Hannah - 05.01.2021
    • Mi Proyecto del curso:  Bullet journal creativo: planificación y creatividad . Traditional illustration, Lettering, Drawing, H, Lettering, Management, and Productivit project by Little Hannah - 02.01.2021
    • Proceso de diseño para Little Hannah. Pencil Drawing project by Little Hannah - 02.26.2021
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    Sagi Haviv Sagi Haviv @sagi New York, United States
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    116,228
      • discovery+. Br, ing, Identit, Graphic Design, and Logo Design project by Sagi Haviv - 12.02.2020
      • United States Olympic & Paralympic Museum. Graphic Design project by Sagi Haviv - 05.14.2020
      • Impossible Aerospace. Logo Design project by Sagi Haviv - 04.09.2020
      • ClearMotion. Logo Design project by Sagi Haviv - 01.09.2016
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      Juan Carlos Fernández Espinosa (identidad.com) Juan Carlos Fernández Espinosa (identidad.com) @jc_identidad Después de colaborar en algunas empresas, y de tener mi propia consultora, Ideograma, ahora descubro el mundo de mis propios clientes. Puedes seguirme en Instagram en @identidadpuntocom Madrid, Spain
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      4,770
        • La corona del Coronavirus. Animation, Br, ing & Identit project by Juan Carlos Fernández Espinosa (identidad.com) - 04.03.2020
        • Mumedi paso de ser un museo a ser la Embajada del Diseño con una enorme oferta en un bello edificio histórico en el Centro de la Ciudad de México.. Br, ing & Identit project by Juan Carlos Fernández Espinosa (identidad.com) - 03.27.2019
        • Diseña México representa al gremio reunido para fortalecer las diferentes disciplinas de diseño en el país.. Br, ing & Identit project by Juan Carlos Fernández Espinosa (identidad.com) - 03.08.2008
        • Estudio Urquiza, los fotógrafos con mejores ojos y corazones.. Br, ing & Identit project by Juan Carlos Fernández Espinosa (identidad.com) - 09.27.2005
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        Jaime Serra Palou Jaime Serra Palou @jaime_serra Artista y periodista. Uso los datos como materia prima y la infografía como herramienta de narración Barcelona, Spain
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        7,594
        • Information Design
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        • 'Dialograma'. Una vez más. Con sentimiento.. Fine Arts, Design, Graphic Design & Infographics project by Jaime Serra Palou - 10.20.2020
        • 553 black rectangles. Fine Arts, Information Design & Infographics project by Jaime Serra Palou - 05.07.2020
        • Sobre los homúnculos. Infographics, Communication, Concept Art, Creativit, Drawing, Design, Information Design, Character Design, Graphic Design, and Traditional illustration project by Jaime Serra Palou - 04.12.2020
        • The distance between you and me . Concept Art, Design, Information Design, Graphic Design & Infographics project by Jaime Serra Palou - 03.28.2020
      • Camilo José Rivera Varona Camilo José Rivera Varona @camilojosegrafico Bogota, Colombia
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        970
          • Extinction: 2D Digital Animation. Animation project by Camilo José Rivera Varona - 07.05.2017
        • Carlos chong Carlos chong @belaypartners Creativo gráfico Mexico City, Mexico
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          869
          • Design
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          • Mi proyecto del curso: Infografías creativas: combina el arte con los datos. Graphic Design, Infographics, Information Design, and Poster Design project by Carlos chong - 11.05.2024
          • Mi proyecto del curso: Ilustración de mapas isométricos: captura la vibración de una ciudad. Traditional illustration, Infographics, Drawing, Digital Illustration, and Digital Painting project by Carlos chong - 04.19.2024
          • Climber Sticker / 2do Festival Escalada. Graphic Design, Traditional illustration, and Vector Illustration project by Carlos chong - 10.25.2017
          • VENID Y ESCALAD: Ilustra con garra y vencerás. Traditional illustration, and Vector Illustration project by Carlos chong - 10.09.2017
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          Ana Victoria Calderon Ana Victoria Calderon @anavictoriana Artista Mexico City, Mexico
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          623,551
          • Traditional illustration
          • Join me for a Watercolor Retreat in Greece! Spring 2025. Events, Education, and Painting project by Ana Victoria Calderon - 09.16.2024
          • Portugal Watercolor Retreat 2024. Events, Education, Fine Arts, L, scape Architecture, and Painting project by Ana Victoria Calderon - 07.05.2023
          • Magic Jungle Book: Un manual para desarrollar el espíritu creativo. Writing, Editorial Design, Fine Arts, Creative Writing, and Creativit project by Ana Victoria Calderon - 05.26.2023
          • Magic Jungle 2023 / English & Español!. Events, Creative Consulting, Education, and Fine Arts project by Ana Victoria Calderon - 10.05.2022
        • Fredonné Fredonné @fredonne graphic design & art direction Barcelona, Spain
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          517
          • Design
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          • REGULATOR EP by Gone Rogue. 3D, Graphic Design, and Multimedia project by Fredonné - 11.16.2017
          • Unknown Universe. Art Direction, Graphic Design, and Photo Retouching project by Fredonné - 05.01.2013
          • El bosque: de lo artificial a lo natural.. Editorial Design, Photograph, and Advertising project by Fredonné - 06.01.2013
          • Texture & Typography. Photo Retouching, T, and pograph project by Fredonné - 06.01.2017
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          Ignacio Cruz Moreno Ignacio Cruz Moreno @igmoweb Desarrollador web Madrid, Spain
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          329,380
            • WP Hummingbird. Web Development project by Ignacio Cruz Moreno - 02.14.2016
            • Berlin Startup Jobs. Web Development project by Ignacio Cruz Moreno - 01.27.2016
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            Javier Usobiaga Ferrer Javier Usobiaga Ferrer @htmlboy Diseñador web Barcelona, Spain
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            164,082
            • Web Design
            • Web Development
            • Sitio web c40 Inclusive Cities. Web Development, and Web Design project by Javier Usobiaga Ferrer - 03.28.2019
            • Sitio web de Decidim.org. Web Development, and Web Design project by Javier Usobiaga Ferrer - 10.28.2018
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            Martina Flor Martina Flor @martinaflor Berlin, Germany
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            163,282
            • Typography
            • Design
            • Creative Quotes. Traditional illustration, T, and pograph project by Martina Flor - 01.29.2015
            • Letter Collections. T, and pograph project by Martina Flor - 10.21.2014
            • Lettering vs Calligraphy. T, and pograph project by Martina Flor - 10.19.2014
            • Net Magazine. T, and pograph project by Martina Flor - 10.19.2014
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            Vero Escalante Vero Escalante @veroescalante art director / illustrator / textile designer Buenos Aires, Argentina
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            12,400
            • Art Direction
            • Traditional illustration
            • Coca-Cola Young Olympic Games. Traditional illustration, Packaging, and Product Design project by Vero Escalante - 12.02.2020
            • The Force. Concept Art, Traditional illustration, Botanical Illustration, and Digital Illustration project by Vero Escalante - 04.02.2020
            • Johnnie Walker Blue Label Special Edition. Product Design, Traditional illustration, Digital Illustration, and Vector Illustration project by Vero Escalante - 09.30.2018
            • Adidas Print. Fashion Design, and Traditional illustration project by Vero Escalante - 01.30.2020
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            Mr. Kone Mr. Kone @mrkone Art direction, Creativity, Design, Illustration and Art Tokyo, Japan
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            167,449
              • Maskatesta . Traditional illustration, Design, and Editorial Design project by Mr. Kone - 11.24.2021
              • Mexico House. Br, ing, Identit, Traditional illustration, and Design project by Mr. Kone - 11.24.2021
              • Aeropostal. Design, Traditional illustration, and Fashion Design project by Mr. Kone - 11.24.2021
              • Nike. Traditional illustration, Interior Decoration, Art Direction, and Design project by Mr. Kone - 11.24.2021
            • Catheryn Cárcamo Silva Catheryn Cárcamo Silva @cathy_carcamo Arquitectura de la información Diseñador web, Marketing digital Valparaíso, Chile
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              493
              • Design
              • Photography
            • creativearmy creativearmy @creativearmy Madrid, Spain
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              504
              • Photography
              • 3D
              • TCOE.Escuela de creativos Campaign 2025. Art Direction, Graphic Design, and Advertising project by creativearmy - 08.31.2017
              • Creativity hurts. Marketing, and Advertising project by creativearmy - 08.31.2017
              • Bicicletas plegables Dahon. Advertising project by creativearmy - 08.25.2017
              • Vileda. Advertising project by creativearmy - 08.18.2017
            • Karine Jaume Karine Jaume @mimoka Ilustradora · Diseñadora Barcelona, Spain
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              497
              • Photography
              • Motion Graphics
              • Mercateatre 2019. Graphic Design, Traditional illustration, and Digital Illustration project by Karine Jaume - 06.18.2019
              • Zinematik al CosmoCaixa. Graphic Design, Traditional illustration, and Digital Illustration project by Karine Jaume - 04.04.2019
              • Convocatòria Mercateatre 2019. Graphic Design, and Traditional illustration project by Karine Jaume - 04.04.2019
              • Carnaval en Calasparra. Design, Poster Design, and Traditional illustration project by Karine Jaume - 02.22.2019
            • Júlia Domènech Marti Júlia Domènech Marti @juliadomenech Visual designer, UX/UI e ilustración Tarragona, Spain
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              447
                • Arrels. Traditional illustration project by Júlia Domènech Marti - 12.17.2013
                • Els ulls que et miren. Traditional illustration project by Júlia Domènech Marti - 12.17.2013
                • Photography. Traditional illustration project by Júlia Domènech Marti - 10.21.2012
                • Petites. Traditional illustration project by Júlia Domènech Marti - 10.21.2012
              • QuicoRubio&Co. QuicoRubio&Co. @quicorubio Director Creativo Madrid, Spain
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                498
                • Branding & Identity
                • Creative Consulting
                • Naming escuela de cocina en BCN. Br, ing, Identit, Creative Consulting, and Marketing project by QuicoRubio&Co. - 04.20.2016
                • San Publicito 2015. Art Direction, and Web Design project by QuicoRubio&Co. - 01.19.2015
                • Creación de imagen Festival Teatro Accesible. Br, ing & Identit project by QuicoRubio&Co. - 03.15.2015
                • Creación de imagen para LAMUSA woman. Br, ing, Identit, Creative Consulting, and Art Direction project by QuicoRubio&Co. - 05.13.2015
              • Sara I. Toribio Sara I. Toribio @sistermoon Ilustración, Dirección Arte, UX y UI Madrid, Spain
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                491
                • Traditional illustration
                • Art Direction
                • Vectoriales, mismo dibujo pero diferente efecto.. Digital Drawing, Character Design, Graphic Design, Digital Illustration, and Vector Illustration project by Sara I. Toribio - 10.20.2020
                • Geishas, personal. Traditional illustration, and Digital Illustration project by Sara I. Toribio - 08.03.2019
                • Retratos. Traditional illustration project by Sara I. Toribio - 03.14.2014
                • Varios para Facilisimo.com. Traditional illustration project by Sara I. Toribio - 03.14.2014
              • Pol Solà Pol Solà @polsola Por la noche dibujo piedras. Barcelona, Spain
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                532
                • Design
                • Motion Graphics
                • Linked in Harmony. 3D, and Digital Design project by Pol Solà - 10.02.2020
                • Microrocks. Digital Drawing, and Traditional illustration project by Pol Solà - 04.06.2020
                • Rocks of the world. 3D, and Traditional illustration project by Pol Solà - 04.01.2020
                • Millennial Art. Traditional illustration, and Digital Illustration project by Pol Solà - 12.16.2019
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                Mónica Muñoz Hernández Mónica Muñoz Hernández @moniquilla Madrid, Spain
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                160,482
                • Design
                • Traditional illustration
                • 2020 Handkerchief Collection. Accessor, Design, Product Design, Printing, Photograph, and Pattern Design project by Mónica Muñoz Hernández - 08.20.2020
                • Design of prints for chocolate packaging. Design, Pattern Design, Printing, Traditional illustration, and Packaging project by Mónica Muñoz Hernández - 05.13.2019
                • Print design for tea packaging. Pattern Design, Traditional illustration, and Packaging project by Mónica Muñoz Hernández - 01.31.2019
                • Collection of Printed Scarves. Design, Pattern Design, and Product Design project by Mónica Muñoz Hernández - 11.13.2018
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                Puño Puño @puno Medellín, Colombia
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                859,175
                • Traditional illustration
                • Photography
                • Experimental cómic challenge / Confinement drawing journal. Drawing, and Traditional illustration project by Puño - 04.13.2020
                • Reto de cómic experimental / diario dibujado de la cuarentena. Drawing, and Traditional illustration project by Puño - 04.13.2020
                • Class notes. Traditional illustration project by Puño - 03.08.2017
                • Drawings I make in less than 5 minutes to warm up my hand or brain. Fine Arts, and Traditional illustration project by Puño - 02.28.2016
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                TAVO STUDIO TAVO STUDIO @tavo Madrid, Spain
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                70,718
                • 3D
                • Advertising
                • DEUSTCHE BANK - Threads. 3D, 3D Animation, and Audiovisual Post-production project by TAVO STUDIO - 09.15.2020
                • YOROKOBU cover. 3D, Art Direction, and Editorial Design project by TAVO STUDIO - 09.15.2020
                • OASIS - A manifesto about creativity. 3D, 3D Animation, and Art Direction project by TAVO STUDIO - 06.10.2019
                • MADRID GASTRONOMIC FESTIVAL. 3D, Art Direction, and Advertising project by TAVO STUDIO - 05.25.2019
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                Domestika Domestika @domestika Berkeley, United States
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                2,183,633
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