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    Telling stories with light: basic photographic lighting techniques
    Latest blog post

    Telling stories with light: basic photographic lighting techniques

    Master the Light: Transform your Photos into Captivating Stories through Advanced Lighting and Composition Techniques. The role of light in photographic storytelling. Every photograph has an emotional tone, and it is light that dictates its "voice". Dramatic lighting can generate tension or mystery, while soft, diffused light conveys calm or intimacy. Similarly, the choice between natural or artificial light directly influences the viewer's perception: a window can create a melancholic mood, while a controlled LED panel allows to compose more cinematic scenes. Learning to "read" light is the first step to using it as a narrative tool, whether in portraits, landscapes or product photography. Types of light in photography. Natural light It is the most accessible and versatile source. Its variations according to the time of day offer multiple possibilities: - Golden hour (sunrise or sunset): warm tones, soft shadows, magical atmosphere. - Blue hour (just after sunset): cool tones and subtle contrast. Taking advantage of these moments enhances texture and color without the need for additional equipment. Artificial light. Ideal for controlling every detail. It can come from flashes, lamps or LED panels, and allows to reproduce specific conditions in interiors or night sessions. The trick is to combine it with modifiers (diffusers, reflectors or softboxes) to achieve natural effects. - Hard light vs. soft light. - Hard light: generates sharp shadows, high contrast and drama. - Soft light: blurs contours, adds subtlety and a sense of naturalness. Mastering both will allow you to adapt to the type of story you want to tell.

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andrearo_ramirez

andrearo_ramirez

@andrearo_ramirez

Los Angeles, Honduras

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    Welcome Tomorrow Welcome Tomorrow @welcome_tomorrow París, France
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    • Branding & Identity
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    • Lancement de Marcelle Ruth Cancer Center en marketing digital. Digital Marketing project by Welcome Tomorrow - 10.11.2022
    • Développement de la stratégie d'acquisition B2C de MyConnecting. Growth Marketing, Facebook Marketing, Content Marketing, and Digital Marketing project by Welcome Tomorrow - 04.26.2022
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    • Refonte de la stratégie marketing digital d'Oxbow. Digital Marketing, Facebook Marketing, Instagram Marketing, YouTube Marketing, and Growth Marketing project by Welcome Tomorrow - 07.05.2022
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    Arantxa & Guille Arantxa & Guille @arantxaguille Barcelona, Spain
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    • Photography
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    Ana Marin Ana Marin @anamarinirl Creative strategist con más de 12 años de experiencia en publicidad, agencias digitales y creativas y 50+ premios de creatividad y eficiencia en México y Latinoamérica. English spoken. . Mexico City, Mexico
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    407,215
    • Creative Consulting
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    • Snickers. Events, Content Marketing, and Social Media project by Ana Marin - 08.15.2010
    • Drive and Draw. Creativit, Content Marketing, Digital Marketing, and Social Media project by Ana Marin - 05.16.2018
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    VanilleCouture (Lili Cuéllar y Willie Soto) VanilleCouture (Lili Cuéllar y Willie Soto) @vanillecouture Diseño y decoración de galletas con royal icing y pasteles con fondant. Mexico City, Mexico
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    • Galletas Enero / Febrero 2023. Design, Traditional illustration, Food St, ling, and Creating with Kids project by VanilleCouture (Lili Cuéllar y Willie Soto) - 03.25.2023
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    Julián Ángel (Historias del ciervo) Julián Ángel (Historias del ciervo) @historiasdelciervo Diseñador de Pasteles Medellín, Colombia
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    • Traditional illustration
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    • Mi Proyecto del curso: Cake design: técnicas decorativas modernas. Design project by Julián Ángel (Historias del ciervo) - 02.08.2021
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    Daniel Arranz Molinero Daniel Arranz Molinero @danieloweb Madrid, Spain
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    192,242
    • Photography Post-production
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    Javier Alcaraz Javier Alcaraz @javieralcaraz Diseño editorial y tipográfico. Campanet, Spain
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      • Jicaleta, una fuente para textos en pantalla (en proceso). T, and pograph project by Javier Alcaraz - 08.06.2020
      • Ideal Library. Br, ing, Identit, and Editorial Design project by Javier Alcaraz - 05.23.2015
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      Otman Amesnaou Otman Amesnaou @otmanamesnaou Ejecutivo de Marketing Digital Madrid, Spain
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      • Lover for Haters en Pompeii. Social Media project by Otman Amesnaou - 02.23.2018
      • Lluvia de interacciones en Pompeii. Social Media project by Otman Amesnaou - 02.23.2018
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      Aarón Martínez Aarón Martínez @aaronmartinez Diseñador e ilustrador Mexico City, Mexico
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      570,223
      • 3D
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      • COOK WITH HUAWEI. 3D, 3D Animation, Character Animation, Design, 3D Design, and Traditional illustration project by Aarón Martínez - 08.25.2020
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      Carles Marsal Carles Marsal @carlesmarsal Visual Artist, Art Director and Instructor Barcelona, Spain
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      703,607
      • Matte Painting
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      • Glovo World. Art Direction, Concept Art, and Advertising project by Carles Marsal - 11.07.2023
      • Bird Riders. Matte Painting, Concept Art, and Photomontage project by Carles Marsal - 07.18.2023
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      Carlos "Zenzuke" Albarrán Carlos "Zenzuke" Albarrán @zenzuke Motiongrapher Madrid, Spain
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      • Design
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      • Panda AD360. Animation, Art Direction, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 12.27.2015
      • Papumba app splash screen y making of.. Animation, Traditional illustration, and Motion Graphics project by Carlos "Zenzuke" Albarrán - 12.01.2015
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    • Eloisa Serrano Eloisa Serrano @eloisaserrano Tegucigalpa, Honduras
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