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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Anabell S.

Anabell S.

@anasr

Lima District, Peru

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    Welcome Tomorrow Welcome Tomorrow @welcome_tomorrow París, France
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    • Branding & Identity
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    • Lancement de Marcelle Ruth Cancer Center en marketing digital. Digital Marketing project by Welcome Tomorrow - 10.11.2022
    • Développement de la stratégie d'acquisition B2C de MyConnecting. Growth Marketing, Facebook Marketing, Content Marketing, and Digital Marketing project by Welcome Tomorrow - 04.26.2022
    • Développement de la stratégie d'acquisition de Sparkle. Growth Marketing, Facebook Marketing, YouTube Marketing, Instagram Marketing, Mobile Marketing, and Digital Marketing project by Welcome Tomorrow - 07.05.2022
    • Refonte de la stratégie marketing digital d'Oxbow. Digital Marketing, Facebook Marketing, Instagram Marketing, YouTube Marketing, and Growth Marketing project by Welcome Tomorrow - 07.05.2022
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    Rodrigo Montemayor Rodrigo Montemayor @ringatech Monterrey, Mexico
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    • Canal de Youtube de Python y Machine Learning. Programming, IT, Social Media, Web Development, and Game Development project by Rodrigo Montemayor - 05.04.2023
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    That Icelandic Guy That Icelandic Guy @arnulfur Content creator Stockholm County, Sweden
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    42,712
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    • One of my favorite photos. Photograph project by That Icelandic Guy - 02.15.2021
    • Verified Content Creator on TikTok. Photograph project by That Icelandic Guy - 02.15.2021
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    JRVISUALS JRVISUALS @joseprada London, United Kingdom
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    22,590
      • My project in Professional Mobile Filmmaking for Social Media course. Film, Video, TV, Film, Video, Social Media, Mobile Photograph, Instagram, Filmmaking & Instagram Photograph project by JRVISUALS - 02.21.2022
      • My project in Documentary Filmmaking from Scratch course. Film, Video, TV, Audiovisual Production, Video Editing, and Filmmaking project by JRVISUALS - 05.22.2021
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      James Tralie James Tralie @james_tralie Washington, United States
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      12,373
        • Floral Dreamscapes. Design, 3D, Architecture, Interior Design, Lighting Design, L, and scape Architecture project by James Tralie - 05.05.2022
        • Cozy Rooms. Design, 3D, Architecture, and Art Direction project by James Tralie - 05.05.2022
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        • Beach House Series. Design, 3D, Architecture, Interior Design, and Lighting Design project by James Tralie - 05.10.2022
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        Carlos Sifuentes Haro Carlos Sifuentes Haro @c17vfx Digital Artist / CG Generalist Lima, Peru
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        • ZBrush Study. 3D Modeling project by Carlos Sifuentes Haro - 11.20.2016
        • Bears. 3D Character Design project by Carlos Sifuentes Haro - 11.20.2020
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        Domestika Domestika @domestika Berkeley, United States
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          Michael Galyon Michael Galyon @michaelgalyon New York, United States
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          6,983
            • Building a Business By Leading With Your Most Authentic Self. Business project by Michael Galyon - 05.17.2024
            • Loving-Kindness: A Guided Meditation with Michael Galyon. Social Media project by Michael Galyon - 05.11.2024
            • Finding Stillness: A Guided Meditation with Michael Galyon. Social Media project by Michael Galyon - 05.11.2024
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            Evan Abrams Evan Abrams @evan_abrams Motion Designer Ottawa, Canada
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            3,351
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            • The Illusion of Lighting in After Effects. Animation, 2D Animation, and Motion Graphics project by Evan Abrams - 04.17.2023
            • Countdown Clock. 3D Animation, and Animation project by Evan Abrams - 05.03.2023
            • Abstract 3D Looping Animations. Motion Graphics, Animation, and 3D Animation project by Evan Abrams - 05.29.2022
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            Sebastian Llapur Sebastian Llapur @sebastian_llapur Mexico City, Mexico
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            4,650
              • Locucion para cerveza Corona. Advertising, Film, Video, TV, Sound Design, Audiovisual Production, Creativit, Filmmaking, Communication, and Audio project by Sebastian Llapur - 03.31.2022
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              jani dueñas jani dueñas @lajanidu Tulsa, Chile
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              6,259
                • Podcast ”El Amor”. Communication project by jani dueñas - 05.30.2023
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                Víctor Mollá Víctor Mollá @victormolla14 Valencia, Spain
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                  • Prompt: Artículo SEO Totalmente Optimizado. Marketing, SEO, and Artificial Intelligence project by Víctor Mollá - 09.01.2023
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                  Mohamed Chahin Mohamed Chahin @mchahin Brand Designer/3D artist Berlin, Germany
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                  Brellias Brellias @brellias Artista Digital y 3D Tulsa, Chile
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                  • Mi Proyecto del curso: Ilustración fantástica 3D con Blender. 3D, and Concept Art project by Brellias - 02.03.2021
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                  Yasmin Islas Domínguez Yasmin Islas Domínguez @yasmini Mexico City, Mexico
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                  30,355
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                  • Portraits. Traditional illustration, 3D Modeling, and Character Design project by Yasmin Islas Domínguez - 06.29.2020
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                  • Quill Animation: Crocodile. Animation, and 3D Animation project by Yasmin Islas Domínguez - 09.09.2019
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                  Jan Losert Jan Losert @janlosert I'm a Designer, Webflow Expert & Creator. Praga, Czechia
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                  • Tapdaq. Web Design project by Jan Losert - 02.01.2015
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                  • Prospero UI Kit (for Webflow). Web Design, and Web Development project by Jan Losert - 12.01.2019
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                  Roberto González Roberto González @croberto Diseñador Gráfico / Director de Arte / Dyne Studio Tulsa, Chile
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                  • Crush Orange - Spot 2020. 3D Animation, 3D Design, and Motion Graphics project by Roberto González - 04.15.2021
                  • Massive Dreams SciFi Posters. 3D, Art Direction, and Digital Illustration project by Roberto González - 04.20.2015
                  • Dyne Branding. 3D, Art Direction, and Motion Graphics project by Roberto González - 08.15.2019
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                  Lucas Luz Lucas Luz @luzcas Designer & Art Director Rio de Janeiro, Brazil
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                  • Personal Artwork. Fine Arts project by Lucas Luz - 07.04.2021
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                  • Rodima. Br, ing & Identit project by Lucas Luz - 07.04.2021
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                  Mattey Mattey @mattey 3D Visual Artist, Art Director and Illustrator. París, France
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                  4,520
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                  • Microsoft 365 - The New way. 3D, 2D Animation, 3D Design, Digital Design, Graphic Design, Traditional illustration, Digital Illustration, and 3D Modeling project by Mattey - 04.12.2021
                  • 3D Illustrations. 3D, 2D Animation, Character Design, 3D Design, 3D Character Design, Traditional illustration, Digital Illustration, 3D Lettering, and 3D Modeling project by Mattey - 04.12.2021
                  • 36 Days of Type. 3D, 2D Animation, Character Design, 3D Design, 3D Character Design, Traditional illustration, Digital Illustration, Vector Illustration, and 3D Modeling project by Mattey - 04.12.2021
                  • Spring Illustrations. 3D, 2D Animation, Character Design, 3D Character Design, Traditional illustration, Digital Illustration, and 3D Modeling project by Mattey - 04.12.2021
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                  Alex Foxley Alex Foxley @alex_foxley Barcelona, Spain
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                  • Art Direction
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                  • 36DaysofType. 2D Animation, Traditional illustration, and Vector Illustration project by Alex Foxley - 09.12.2020
                  • Everpress. Animation, and Traditional illustration project by Alex Foxley - 09.12.2020
                  • Jump From Paper. Acr, lic Painting, Traditional illustration, and Product Design project by Alex Foxley - 09.12.2020
                  • Paperwallet . Graphic Design, Traditional illustration, and Pattern Design project by Alex Foxley - 09.12.2020
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                  Tom Fox Tom Fox @tomfoxdraws Anatomy Instructor and Storyboard Artist Bristol, United Kingdom
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                  • Draw-overs from my course. Traditional illustration, Drawing, and Digital Illustration project by Tom Fox - 07.28.2021
                  • My project in Basic Principles of Drawing People from Imagination course. Traditional illustration, Fine Arts, Sketching, Pencil Drawing, Drawing, Artistic Drawing, and Figure Drawing project by Tom Fox - 07.21.2021
                  • Figure Drawing Sketches. Traditional illustration, and Drawing project by Tom Fox - 07.11.2021
                  • Timelapses. Pencil Drawing, Drawing, Realistic Drawing, and Traditional illustration project by Tom Fox - 07.05.2021
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                  Christopher Pierce Christopher Pierce @chrispierceterry Lima, Peru
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                  2,943
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                  • Double Height: Rebranding. Br, ing, Identit, Logo Design, and Social Media Design project by Christopher Pierce - 01.22.2022
                  • Clínica Montefiori: Rebranding + Diseño Web. Br, ing, Identit, Signage Design, Logo Design, Advertising, Br, and Strateg project by Christopher Pierce - 01.26.2022
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                  Yannick Gregoire Yannick Gregoire @yannickgregoire Amsterdam, Netherlands
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                  19,689
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                  • ON Cologne. Web Development, and Communication project by Yannick Gregoire - 11.09.2022
                  • Esmee Geerken. Design, Web Design, Web Development, and UX / UI project by Yannick Gregoire - 11.09.2022
                  • Climate Journalism. Web Development & Interactive Design project by Yannick Gregoire - 08.22.2022
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                  Studio Mistaker Studio Mistaker @studio_mistaker Roma, Italy
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                  • Design
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                  • Linkiesta Magazine. Infographics, Information Design, Editorial Design, Traditional illustration, Vector Illustration, and Editorial Illustration project by Studio Mistaker - 12.10.2021
                  • Plus24 Covers. Traditional illustration, Vector Illustration, Motion Graphics, Graphic Design, Editorial Design, and Editorial Illustration project by Studio Mistaker - 05.24.2022
                  • Greenkiesta. Infographics, Traditional illustration, Vector Illustration, T, and pograph project by Studio Mistaker - 01.20.2022
                  • Change. Festival. Br, ing, Identit, Infographics, and Motion Graphics project by Studio Mistaker - 09.24.2020
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                  Catalina Vásquez Catalina Vásquez @kathiuska Medellín, Colombia
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                  • Ilustración de moda. Traditional illustration project by Catalina Vásquez - 09.16.2018
                  • Día de las velitas. Animation, and Traditional illustration project by Catalina Vásquez - 12.16.2018
                  • Innovation box. Traditional illustration project by Catalina Vásquez - 04.16.2018
                  • México cuenta. Traditional illustration project by Catalina Vásquez - 09.16.2019
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                  Darwin Pacheco Darwin Pacheco @motiondarwin Lima District, Peru
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                  13,187
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                  • My Course Project: Motion Graphics for Instagram. Animation, 2D Animation, Character Animation, Art Direction, Design, Digital Design, Graphic Design, Social Media Design, Motion Graphics, YouTube Marketing, and Video Editing project by Darwin Pacheco - 10.01.2020
                  • FP12. Motion Graphics, and Animation project by Darwin Pacheco - 09.18.2020
                  • Try Again. Animation, and Motion Graphics project by Darwin Pacheco - 09.18.2020
                  • Stay safe. Animation, 2D Animation, Design, and Motion Graphics project by Darwin Pacheco - 04.16.2020
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                  Sociedad Fantasma Sociedad Fantasma @sociedadfantasma Madrid, Mexico
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                  • Traditional illustration
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                  • Hard Against The Wall. Animation, Design, Graphic Design, Traditional illustration, and Game Design project by Sociedad Fantasma - 01.22.2016
                  • Pepsi Snapstagram. Animation, and Traditional illustration project by Sociedad Fantasma - 02.20.2017
                  • Google Transit. Animation, Traditional illustration, and Motion Graphics project by Sociedad Fantasma - 02.20.2017
                  • Technology Square. Animation, Character Design, Traditional illustration, and Motion Graphics project by Sociedad Fantasma - 02.21.2017
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                  Itsacat&Goodog Itsacat&Goodog @itsacat_goodog Barcelona, Spain
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                  2,025
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                  • Course "Loop Animation with Mixed Illustration Techniques ". Traditional illustration, Motion Graphics, 3D, Art Direction, 2D Animation, and 3D Animation project by Itsacat&Goodog - 07.27.2021
                  • A Journey. Animation, Traditional illustration, 3D, 3D Animation, and Art Direction project by Itsacat&Goodog - 07.02.2021
                  • Abanca. Traditional illustration, Digital Illustration, and Advertising project by Itsacat&Goodog - 01.18.2021
                  • Roboware by Mitsubishi. Traditional illustration, Digital Illustration, and Editorial Illustration project by Itsacat&Goodog - 01.18.2021
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                  Jorsh Peña Jorsh Peña @jorshpena ilustrador / arte Tijuana, Mexico
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                  13,400
                  • Traditional illustration
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                  • Happy Fun Corp. Traditional illustration project by Jorsh Peña - 09.30.2020
                  • Adobe Lat. Traditional illustration, Digital Illustration, and Vector Illustration project by Jorsh Peña - 05.04.2020
                  • Quarantine & Chill. Traditional illustration, Digital Illustration, and Vector Illustration project by Jorsh Peña - 03.30.2020
                  • GQ Mexico and Latin America - March 2020. Traditional illustration, Digital Illustration, and Vector Illustration project by Jorsh Peña - 03.18.2020
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                  Camille Getz Camille Getz @camillegetz Los Angeles, United States
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                  1,936
                  • Film, Video & TV
                  • Photography Post-production
                  • Justin Bieber - CHANGES: The Movement. Film, Video, and TV project by Camille Getz - 11.05.2021
                  • Marshmello - Rooftops. Film, Video, and TV project by Camille Getz - 11.05.2021
                  • IceBeatChillz ft. Terri - Bad & Naughty. Film, Video, and TV project by Camille Getz - 11.05.2021
                  • New Hope Club - Let Me Down Slow. Film, Video, and TV project by Camille Getz - 11.05.2021
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