A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.
@anadamata
Doral, Brazil
Estudo Design de Produto
A course by Leticia Imai
Marketing, and Business
A course by Clémence Bourneuf
Craft, and Fashion
2020 - 2023
