Social Media for Creatives: Promote Your Work

A course by Leticia Imai
Artist and Digital Entrepreneur. São Paulo, Brazil.
Joined August 2020
, Artist and Digital Entrepreneur

Learn strategies to effectively promote your personal project and sell your work on social media

  • Portuguese with subtitles in English
  • 100% positive reviews (22)
  • 1015 students

Learn strategies to effectively promote your personal project and sell your work on social media

Portuguese with subtitles in English
  • 100% positive reviews (22)
  • 1015 students
  • 16 lessons (1h 14m)
  • 20 additional resources (6 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Portuguese
  • Portuguese, Spanish, English, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

If you're interested in using social media as a launch pad for your personal project, then this online course is for you. Digital entrepreneur Letícia Imai teaches you her tried-and-true method for promoting and selling your work through these virtual platforms.

Discover how to develop an action plan with clear goals, create a professional profile, and design an engaging content and communication strategy. With Letícia as your guide, learn how to understand your target audience and market to get the most out of social media and boost your business.

What will you learn in this online course?

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Paths and planning in social networks
  • U3
    U3. The skeleton of an authorial project
  • U4
    U4. Outreach, metrics and monetization
  • FP
    FP Final project
View details

Begin the course by getting to know Letícia Imai, who tells you about her creative career as an artist, content producer, and digital entrepreneur. She also explains how she's helped other artists make a living from their work using the power of digital influence.

Next, see how to choose the right social media platform based on your creative profile and the type of work you do. Learn how to set achievable objectives and map out your target audience and market, analyzing how to leverage what already exists to make your work stand out.

Once you've laid the foundation for your project, it's time to start building it. Choose a memorable name, outline your communication strategy, and decide on how to present your professional profile to attract new clients. Letícia also shows you how to create engaging content and a consistent schedule without devoting all your time and effort to it.

Finally, discover techniques to promote your profile and expand your reach, as well as showcase and sell your work. Letícia rounds out the course by teaching you how to track your performance metrics and use the algorithm to your advantage to obtain exponential growth.

What is this course's project?

Create an organic reach strategy to sell your work on social media.

Who is this online course for?

Freelancers, artists, creatives, signature brands, content producers, or anyone interested in using social media to grow their online business.

Requirements and materials

You don't need any prior knowledge to take this course, just an active social media account.


1015 Students
22 Reviews
100% Positive ratings

Leticia Imai

A course by Leticia Imai

Teacher Plus
Artist and Digital Entrepreneur

Letícia Imai is an artist, content creator, and digital entrepreneur. After earning a degree in advertising and marketing, she decided to combine her childhood passion for art with her newly acquired knowledge to help other artists break into the market. Her goal is to inspire others to recognize their creative potential and teach them how to make a living off of their art through social media.

She currently inspires a community of over 73K creative entrepreneurs interested in digital influence. She has also collaborated with major brands like Amazon and Infinity Pay, and shares her knowledge at events, conferences, and through online courses.


  • U1


    • About Me
    • Influences
  • U2

    Paths and planning in social networks

    • The importance of social networks for a project
    • Types of creatives
    • What is the ideal social network for a project?
    • Definition of goals
    • How to understand your space in the market
    • Highlight your competitive advantages
  • U3

    The skeleton of an authorial project

    • The project name
    • Building assertive communication
    • Editorial line, content and profile
    • Language style for social networks and visual universe
    • Create in less time and with less effort
  • U4

    Outreach, metrics and monetization

    • Outreach: 4 pillars of content for an above-average profile
    • The importance of metrics and how to measure them
    • 16 ways to monetize an authorial project on social media
  • FP

    Final project

    • Social Media for Creatives: Promote Your Work

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates

    If you're a Plus or PRO member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus or PRO member, when you complete a course you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates
Social Media for Creatives: Promote Your Work. Marketing, and Business course by Leticia Imai

Social Media for Creatives: Promote Your Work

A course by Leticia Imai
Artist and Digital Entrepreneur. São Paulo, Brazil.
Joined August 2020
  • 100% positive reviews (22)
  • 1015 students