Social Media for Creatives: Promote Your Work
A course by Leticia ImaiArtist and Digital Entrepreneur
A course by Leticia Imai, Artist and Digital Entrepreneur
Learn strategies to effectively promote your personal project and sell your work on social media
If you're interested in using social media as a launch pad for your personal project, then this online course is for you. Digital entrepreneur Letícia Imai teaches you her tried-and-true method for promoting and selling your work through these virtual platforms.
Discover how to develop an action plan with clear goals, create a professional profile, and design an engaging content and communication strategy. With Letícia as your guide, learn how to understand your target audience and market to get the most out of social media and boost your business.
What will you learn in this online course?
16 lessons & 20 downloads
Types of creatives
12 minutes, 19 seconds
What is the ideal social network for a project?
3 minutes, 15 seconds
Definition of goals
2 minutes, 30 seconds
How to understand your space in the market
3 minutes, 54 seconds
Highlight your competitive advantages
4 minutes, 47 seconds
Building assertive communication
4 minutes, 55 seconds
What's included in this course?
Begin the course by getting to know Letícia Imai, who tells you about her creative career as an artist, content producer, and digital entrepreneur. She also explains how she's helped other artists make a living from their work using the power of digital influence.
Next, see how to choose the right social media platform based on your creative profile and the type of work you do. Learn how to set achievable objectives and map out your target audience and market, analyzing how to leverage what already exists to make your work stand out.
Once you've laid the foundation for your project, it's time to start building it. Choose a memorable name, outline your communication strategy, and decide on how to present your professional profile to attract new clients. Letícia also shows you how to create engaging content and a consistent schedule without devoting all your time and effort to it.
Finally, discover techniques to promote your profile and expand your reach, as well as showcase and sell your work. Letícia rounds out the course by teaching you how to track your performance metrics and use the algorithm to your advantage to obtain exponential growth.
What is this course's project?
Create an organic reach strategy to sell your work on social media.
Projects by course students
Who is this online course for?
Freelancers, artists, creatives, signature brands, content producers, or anyone interested in using social media to grow their online business.
Requirements and materials
You don't need any prior knowledge to take this course, just an active social media account.
Reviews
- 28 days ago
Me está pareciendo muy interesante y útil todo lo que cuenta en el curso.
- 2 months ago
Excelente curso, muito didático e completo
- 6 months ago
Ótima didática!
- 7 months ago
Excellent and informative!
- 7 months ago
Estou amando o curso, pois está me trazendo uma nova forma de olhar para a produção de contéudo.
She currently inspires a community of over 73K creative entrepreneurs interested in digital influence. She has also collaborated with major brands like Amazon and Infinity Pay, and shares her knowledge at events, conferences, and through online courses.
Content
- U1
Introduction
- About Me
- Influences
- U2
Paths and planning in social networks
- The importance of social networks for a project
- Types of creatives
- What is the ideal social network for a project?
- Definition of goals
- How to understand your space in the market
- Highlight your competitive advantages
- U3
The skeleton of an authorial project
- The project name
- Building assertive communication
- Editorial line, content and profile
- Language style for social networks and visual universe
- Create in less time and with less effort
- U4
Outreach, metrics and monetization
- Outreach: 4 pillars of content for an above-average profile
- The importance of metrics and how to measure them
- 16 ways to monetize an authorial project on social media
- FP
Final project
- Social Media for Creatives: Promote Your Work
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
This course is designed for those with intermediate digital art skills who want to improve their promotion and monetization strategies on social media.
Basic knowledge of Photoshop and Illustrator is recommended, as the course covers techniques and strategies using these programs for portfolio creation and visual communication.
You’ll learn how to build and promote an online portfolio, sell art on social media, boost engagement, analyze metrics, grow a digital community, plan strategic content, and explore various ways to monetize your creative work.
The course teaches methods for selling art, original products, and creative services on platforms like Instagram, YouTube, TikTok, and Behance, along with strategies to diversify your digital income streams.
You’ll learn how to plan posts, analyze engagement, create campaigns, and use storytelling to expand your reach, authority, and sales conversions on Instagram.
Yes, the course covers how to create a digital portfolio on platforms like Behance, plus tips for promotion and standing out in the creative market.
The course uses Photoshop and Illustrator and teaches strategies applied on Instagram, Behance, YouTube, TikTok, Pinterest, and Google for researching and promoting projects.