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    The FedEx logo: the hidden message you probably hadn't noticed
    Latest blog post

    The FedEx logo: the hidden message you probably hadn't noticed

    A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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Alejandro Antoraz Alonso

Alejandro Antoraz Alonso

@alejantoraz

Valladolid, Spain

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  • Los Idiotas LP. Digital Illustration, Graphic Design, Logo Design, and Music project by Alejandro Antoraz Alonso - 03.20.2025
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    Los Idiotas LP

    alejantoraz

  • VII Valladolid piensa. Digital Illustration, Traditional illustration, Design, and Poster Design project by Alejandro Antoraz Alonso - 11.07.2024
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    VII Valladolid piensa

    alejantoraz

  • VI Valladolid piensa. Traditional illustration, Design, Graphic Design, Calligraph, and Poster Design project by Alejandro Antoraz Alonso - 09.28.2023
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    VI Valladolid piensa

    alejantoraz

  • V Valladolid piensa. Graphic Design, Traditional illustration, Photograph, Poster Design, and Commercial Photograph project by Alejandro Antoraz Alonso - 11.04.2022
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    • 97

    V Valladolid piensa

    alejantoraz

  • 67º SEMINCI. Traditional illustration, and Graphic Design project by Alejandro Antoraz Alonso - 03.31.2022
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    67º SEMINCI

    alejantoraz

  • Fiestas de Valladolid 2022. Traditional illustration, and Graphic Design project by Alejandro Antoraz Alonso - 07.02.2022
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    Fiestas de Valladolid 2022

    alejantoraz

  • Portada Guía ChiquiOcio nº59. Traditional illustration, and Children's Illustration project by Alejandro Antoraz Alonso - 03.28.2019
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    Portada Guía ChiquiOcio nº59

    alejantoraz

  • Prevención de la violencia de género y educación en igualdad en las familias. Editorial Design, and Traditional illustration project by Alejandro Antoraz Alonso - 03.14.2019
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    Prevención de la violencia de género y educación en igualdad en las familias

    alejantoraz

  • El pequeño Nicolás. Traditional illustration project by Alejandro Antoraz Alonso - 04.19.2019
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    El pequeño Nicolás

    alejantoraz

  • Fundación Industrial Navarra. Portrait Drawing project by Alejandro Antoraz Alonso - 01.14.2019
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    Fundación Industrial Navarra

    alejantoraz

  • Mediación educativa. Traditional illustration, and Vector Illustration project by Alejandro Antoraz Alonso - 11.23.2017
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    Mediación educativa

    alejantoraz

  • 8 de marzo, día internacional de las mujeres. Traditional illustration project by Alejandro Antoraz Alonso - 03.07.2017
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    • 99

    8 de marzo, día internacional de las mujeres

    alejantoraz

  • No te calientes. Traditional illustration project by Alejandro Antoraz Alonso - 10.15.2016
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    No te calientes

    alejantoraz

  • Hexágonos azules. Traditional illustration project by Alejandro Antoraz Alonso - 02.19.2015
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    • 361

    Hexágonos azules

    alejantoraz

  • Dídac Sarri Valdezate | Restaurador. Traditional illustration project by Alejandro Antoraz Alonso - 09.24.2014
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    • 339

    Dídac Sarri Valdezate | Restaurador

    alejantoraz

  • Carteles de Promociones de Taller Driver. Design, Graphic Design, and Traditional illustration project by Alejandro Antoraz Alonso - 08.19.2014
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    • 295

    Carteles de Promociones de Taller Driver

    alejantoraz

  • Leo Harlem. Traditional illustration project by Alejandro Antoraz Alonso - 12.18.2013
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    • 260

    Leo Harlem

    alejantoraz

  • Arqueólogos. Traditional illustration project by Alejandro Antoraz Alonso - 05.13.2012
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    • 74

    Arqueólogos

    alejantoraz

  • La vida secreta de los animales. Traditional illustration project by Alejandro Antoraz Alonso - 05.14.2014
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    • 102

    La vida secreta de los animales

    alejantoraz

  • The Real Bandits. Graphic Design, and Traditional illustration project by Alejandro Antoraz Alonso - 05.14.2014
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    The Real Bandits

    alejantoraz

  • Samuel Arenales. Traditional illustration project by Alejandro Antoraz Alonso - 05.14.2004
    • 2
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    • 96

    Samuel Arenales

    alejantoraz

  • La Pandilla Basura. Traditional illustration project by Alejandro Antoraz Alonso - 02.25.2012
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    La Pandilla Basura

    alejantoraz

  • Esperando a Charlie. Traditional illustration project by Alejandro Antoraz Alonso - 02.25.2013
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    Esperando a Charlie

    alejantoraz

  • El insociable. Traditional illustration, and Comic project by Alejandro Antoraz Alonso - 05.14.2004
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    El insociable

    alejantoraz

  • El abuelo. Traditional illustration, and Comic project by Alejandro Antoraz Alonso - 05.14.2004
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    • 88

    El abuelo

    alejantoraz

  • Hipoteca joven Caja Círculo. Traditional illustration project by Alejandro Antoraz Alonso - 08.25.2006
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    Hipoteca joven Caja Círculo

    alejantoraz

  • El Rey de tu coche. Traditional illustration, and Advertising project by Alejandro Antoraz Alonso - 01.24.2008
    • 1
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    • 77

    El Rey de tu coche

    alejantoraz

  • 15 de mayo, día de la familia. Traditional illustration project by Alejandro Antoraz Alonso - 05.14.2009
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    • 77

    15 de mayo, día de la familia

    alejantoraz

  • Conversaciones al borde de una barca. Traditional illustration project by Alejandro Antoraz Alonso - 05.14.2007
    • 1
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    • 77

    Conversaciones al borde de una barca

    alejantoraz

  • Ego me absolvo. Traditional illustration project by Alejandro Antoraz Alonso - 05.14.2006
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    • 1
    • 141

    Ego me absolvo

    alejantoraz

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  1. Creatives
  2. Valladolid
  3. Design in Valladolid
  4. Alejandro Antoraz Alonso

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