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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Adriana Bolaños Mora

Adriana Bolaños Mora

@adrianabmora

Armenia, Colombia

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    Lucia Giraudo Lucia Giraudo @luciagiraudo_muebles Soy Tapicera y Reciclo Muebles. Buenos Aires, Argentina
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      • COSTURA INVISIBLE,  proceso de tapizado de un sillón . Furniture Design, and Making project by Lucia Giraudo - 11.07.2021
      • Sillas estilo español transformadas. Design project by Lucia Giraudo - 05.31.2021
      • Sillas Soñadas. Design project by Lucia Giraudo - 05.31.2021
      • Sillas tapizadas solo con goma espuma . Design project by Lucia Giraudo - 05.31.2021
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      FLAVIA ARANHA FLAVIA ARANHA @flavia_24 Estilista e tintureira São Paulo, Brazil
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      • Textile Dyeing
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      • tingimento vegetal. Arts, Crafts, Costume Design, Textile D, and eing project by FLAVIA ARANHA - 08.09.2021
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      Erica Igue Erica Igue @kikaigue Creative Director & Copywriter Madrid, Spain
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      • Google Real Life Answers. Cop, writing, YouTube Marketing, Creativit, Photograph, Post-production, Audiovisual Production, Filmmaking, and Script project by Erica Igue - 05.15.2018
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      • Skol Pride. Commercial Photograph, Cop, writing, Creativit, Design, Script, and Social Media project by Erica Igue - 06.01.2019
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      Valeria Dubin Valeria Dubin @valeriadubin Comunicación Visual // Diseño Gráfico Barcelona, Spain
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        • Mi Proyecto del curso: Diseño eficiente: optimiza tu workflow entre Illustrator y Photoshop. Graphic Design project by Valeria Dubin - 05.03.2021
        • Mellow shisha bar. Br, ing, Identit, Naming, and Signage Design project by Valeria Dubin - 04.06.2021
        • Jaume Llobet. Br, ing, Identit, Art Direction, Design, and Graphic Design project by Valeria Dubin - 03.04.2018
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        Arantxa & Guille Arantxa & Guille @arantxaguille Barcelona, Spain
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        Alejandro Pascalis Alejandro Pascalis @alejandro_pascalis @redmonkeys_mx Santiago de Querétaro, Mexico
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          • Hyoko. Br, ing & Identit project by Alejandro Pascalis - 01.20.2020
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          • Varios de identidad. Br, ing, Identit, and Packaging project by Alejandro Pascalis - 01.20.2020
          • Hive. Br, ing & Identit project by Alejandro Pascalis - 06.01.2016
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          Javier Alcaraz Javier Alcaraz @javieralcaraz Diseño editorial y tipográfico. Campanet, Spain
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            • Jicaleta, una fuente para textos en pantalla (en proceso). T, and pograph project by Javier Alcaraz - 08.06.2020
            • Ideal Library. Br, ing, Identit, and Editorial Design project by Javier Alcaraz - 05.23.2015
            • Forbes Life. Art Direction, Editorial Design, T, and pograph project by Javier Alcaraz - 01.17.2009
            • Magazine Code 06140. Art Direction, Editorial Design, Photograph, T, and pograph project by Javier Alcaraz - 01.17.2019
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            Federica Fragapane Federica Fragapane @federica_fragapane Data visualization designer Turin, Italy
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            • Information Design
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            • Graphics for Data Europa EU. Design, Traditional illustration, Editorial Design, Graphic Design, Information Design, Infographics, Vector Illustration, Digital Illustration, and Communication project by Federica Fragapane - 01.09.2023
            • Environmental taxes. Design, Traditional illustration, Editorial Design, Graphic Design, Information Design, Infographics, Vector Illustration, Digital Illustration, Stor, telling, Communication, Digital Drawing, Narrative, and Editorial Illustration project by Federica Fragapane - 01.09.2023
            • The deepest lakes. Design, Traditional illustration, Graphic Design, Information Design, Infographics, and Digital Design project by Federica Fragapane - 07.22.2022
            • Stolen Paintings. Design, Traditional illustration, Education, Information Design, Infographics, Graphic Design, Vector Illustration, and Digital Design project by Federica Fragapane - 07.14.2022
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            Patricio Betteo Patricio Betteo @patriciobetteo Ilustrador Santiago de Querétaro, Mexico
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            • Painting
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            • CHARACTER DESIGN. Traditional illustration project by Patricio Betteo - 09.17.2019
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            • DIGITAL PAINTINGS. Painting, and Traditional illustration project by Patricio Betteo - 06.01.2017
          • Daniel Feru Daniel Feru @danif_51 Soy un diseñador gráfico con experiencia en identidad visual, a la vez apasionado por la ilustración y con mucha curiosidad por el desarrollo de métodos y estrategias para realizar trabajos creativos bellos y efectivos. Popayán, Colombia
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            • Mi Proyecto del curso: Tipografía y Branding: Diseño de un logotipo icónico. Br, ing & Identit project by Daniel Feru - 08.03.2018
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            Sagi Haviv Sagi Haviv @sagi New York, United States
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              • discovery+. Br, ing, Identit, Graphic Design, and Logo Design project by Sagi Haviv - 12.02.2020
              • United States Olympic & Paralympic Museum. Graphic Design project by Sagi Haviv - 05.14.2020
              • Impossible Aerospace. Logo Design project by Sagi Haviv - 04.09.2020
              • ClearMotion. Logo Design project by Sagi Haviv - 01.09.2016
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