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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Adelaida Maria

Adelaida Maria

@adeljar

Guayaquil, Ecuador

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    Jordan Hughes Jordan Hughes @highproofpreacher Portland, United States
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      • Cocktail & Food Photography for Silk Road Restaurant and Bar. Food Photograph, Food St, ling, and Product Photograph project by Jordan Hughes - 04.05.2024
      • Whiskey & Food Pairing Photography for Westward Whiskey. Product Photograph, Food Photograph, Food St, and ling project by Jordan Hughes - 03.28.2024
      • Recent Cocktail Recipe Creation, Styling & Photography. Product Photograph, and Self-Portrait Photograph project by Jordan Hughes - 03.13.2024
      • Cocktail Photography for Nikka Whiskey. Product Photograph, Lifest, and le Photograph project by Jordan Hughes - 01.22.2022
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      Cole Wilson Cole Wilson @colewilson New York, United States
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      5,727
      • Photography
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      • Personal Work - Beaujolais, France 2019. Lifest, le Photograph, Documentar, Photograph, and Photograph project by Cole Wilson - 01.03.2022
      • Le Crocodile - The New Yorker Magazine. Food Photograph, and Photograph project by Cole Wilson - 01.03.2022
      • Szechuan Mountain House for The New Yorker Magazine. Food Photograph, and Photograph project by Cole Wilson - 01.03.2022
      • Hiroki Philadelphia. Photograph, and Food Photograph project by Cole Wilson - 01.03.2022
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      Jodi Moreno Jodi Moreno @jodi_m_moreno Mexico City, Mexico
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        • seasonal tabletop styling, instagram images, for Veuve Cliquot champagne . Design, Art Direction, Creative Consulting, Instagram, Food Photograph, Floral, and Plant Design project by Jodi Moreno - 08.24.2021
        • recipe development and styling collaboration with hotel, Coqui Coqui . Art Direction, Creative Consulting, Instagram, and Food Photograph project by Jodi Moreno - 08.24.2021
        • COOKBOOK: More with Less, Whole Food Cooking Made Irresistibly Simple. Published in 2018, and nominated for a James Beard Award. I was the creator, writer, and stylist for my book. . Art Direction, Photograph, Editorial Design, Stor, telling, Food Photograph, Lifest, le Photograph, Floral, and Plant Design project by Jodi Moreno - 04.24.2018
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        Jimena Agois Sanchez Jimena Agois Sanchez @jagois Fotógrafa Gastronómica Lima District, Peru
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        • Reborn Chocolatier. Photograph, Advertising, and Art Direction project by Jimena Agois Sanchez - 09.15.2022
        • MAYTA RESTAURANT. Photograph, and Food Photograph project by Jimena Agois Sanchez - 05.31.2022
        • Libro de Recetas Bitute. Photograph, and Food Photograph project by Jimena Agois Sanchez - 06.11.2016
        • Libro de Recetas A Comer. Photograph, Food Photograph, and Portrait Photograph project by Jimena Agois Sanchez - 05.26.2022
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        Tiago Henriques Tiago Henriques @tiagorhenriques London, United Kingdom
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          • My project in Content Creation: Sustainable Social Media Strategies course. Marketing, Social Media, Digital Marketing, Content Marketing, Communication & Instagram Marketing project by Tiago Henriques - 01.27.2022
          • 🎙 Podcast. Creativit, Content Marketing & Instagram Marketing project by Tiago Henriques - 12.01.2021
          • 📷 Brand Collabs + Reels + Animations. Social Media, Social Media Design, Advertising, Film, Video, TV, and Motion Graphics project by Tiago Henriques - 12.01.2021
          • 🎞 Youtube videos. Traditional illustration, Education, Film, Video, TV, Creativit, YouTube Marketing, and Social Media project by Tiago Henriques - 12.01.2021
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          Dan Tom Dan Tom @dantom Photographer - Travel & Lifestyle San Francisco, United States
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          Cassius Rayner Cassius Rayner @gofilmit Mobile Filmmaker London, United Kingdom
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          • FREE - a parkour video for FILMIC PRO USA. Film, Video, and TV project by Cassius Rayner - 03.28.2022
          • My project for course: Mobile Filmmaking 101: Capture Stories With Your Phone. Film, Video, TV, Film, Video, Social Media, and Filmmaking project by Cassius Rayner - 10.30.2021
          • Mobile Filmmaking . Film, Video, and TV project by Cassius Rayner - 08.31.2021
          • Cyberbullying. Film project by Cassius Rayner - 03.05.2018
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          Abigail Quesnel Abigail Quesnel @abyquesnel Mexico City, Mexico
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          16,131
            • Impreso Coolhuntermx. Design project by Abigail Quesnel - 10.01.2019
            • Semana del arte CDMX 2020. Fine Arts project by Abigail Quesnel - 02.20.2020
            • BARÓN. Web Development project by Abigail Quesnel - 01.01.2012
            • 15a20. Writing project by Abigail Quesnel - 09.01.2016
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            Coco Dávez Coco Dávez @cocodavez ilustrador, creativo, fotógrafo Madrid, Spain
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            2,632
            • Fine Arts
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            • BOMBAY SAPPHIRE . Design project by Coco Dávez - 02.15.2022
            • PLAY THE GAME | Coco Dávez x Brava Fabrics. Design, and Fashion Design project by Coco Dávez - 02.15.2022
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            Beatrice Oppici Beatrice Oppici @b_oppici Madrid, Spain
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            4,171
            • Branding & Identity
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            • Analítica en redes sociales. Marketing, and Digital Marketing project by Beatrice Oppici - 07.15.2021
            • Estrategia de social media para grandes marcas. Advertising, Marketing, Digital Marketing, and Content Marketing project by Beatrice Oppici - 07.15.2021
            • Social media: evolve or die (evoluciona tus habilidades). Social Media, and Digital Marketing project by Beatrice Oppici - 07.01.2021
            • Sales Navigator: cómo captar leads de calidad en Linkedin. Social Media, and Digital Marketing project by Beatrice Oppici - 07.01.2021
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            María Fernanda Ampuero María Fernanda Ampuero @mariafernandamp Madrid, Spain
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            10,920
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            • Grita. Writing project by María Fernanda Ampuero - 03.31.2019
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            Giulia Candussi Giulia Candussi @giulia_candussi Photojournalist and Documentary Filmmaker Glasgow, United Kingdom
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            • Laughter Yoga. Documentar, and Photograph project by Giulia Candussi - 02.02.2016
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            • Back to the Roots. Documentar, and Photograph project by Giulia Candussi - 03.02.2015
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            Paola Miglio Rossi Paola Miglio Rossi @paolamiglior San Isidro, Peru
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            • Levantamiento de datos, investigación y redacción de guías de viaje por el Perú de Rafo León. Writing project by Paola Miglio Rossi - 08.26.2022
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            • Crónica de la Faena de la Yerra celebrada en Buenos Aires, ritual tradicional. Writing project by Paola Miglio Rossi - 08.26.2022
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            Infinitos Lugares Infinitos Lugares @infinitoslugares Artista plástica y encuadernadora Bogota, Colombia
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            • Mi proyecto del curso: Bitácora de viaje para hacer avistamiento de ballenas en el pacífico Colombiano. Arts, Crafts, Fine Arts, Collage, Bookbinding, and DIY project by Infinitos Lugares - 02.27.2023
            • Bitácoras para Ilo Hilo - Tienda de regalos . Bookbinding project by Infinitos Lugares - 05.12.2022
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            • Bitácoras en colaboración con Mandalara. Design, and Bookbinding project by Infinitos Lugares - 05.12.2022
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            Lina Botero Lina Botero @linabotero Fotógrafa, poeta y artista interdisciplinar Bogota, Colombia
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            • Self-Portrait Photography
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            • EL OFICIO DE DESVESTIRSE. Non-Fiction Writing, Documentar, Photograph, Picturebook, Creative Writing, and Editorial Illustration project by Lina Botero - 12.09.2024
            • STORYBOARD Y TIPOGRAFÍA PARA MONSIEUR PERINÉ. Traditional illustration, Video, Stor, board, Stor, and telling project by Lina Botero - 08.19.2022
            • VOGUE: Habitar una identidad. Photograph, Writing, and Portrait Photograph project by Lina Botero - 03.02.2023
            • Violent losses that make no noise . Self-Portrait Photograph, Portrait Photograph, Photograph, Fine Arts, and Writing project by Lina Botero - 03.14.2022
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            Sumayya Usmani Sumayya Usmani @sumayyausmani Author and writing mentor Glasgow, United Kingdom
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            • Qissa: A monthly membership for aspiring authors and writers. Writing project by Sumayya Usmani - 02.14.2023
            • BREWED: online course to craft your cookbook proposal. Non-Fiction Writing, Creative Writing, Food St, ling, and Food Photograph project by Sumayya Usmani - 08.19.2022
            • A Savoured Life - podcast. Podcasting, Creativit, and Writing project by Sumayya Usmani - 01.27.2022
            • Guest on Podcasts. Music project by Sumayya Usmani - 09.20.2021
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            Mara Pastor Mara Pastor @mara_pastor Poeta, editora y profesora de literatura San Juan, Puerto Rico
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            2,341
            • Editorial Design
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            • Deuda Natal (Azpress, 2021). Writing project by Mara Pastor - 05.30.2022
            • Poemas para fomentar el turismo . Sculpture project by Mara Pastor - 05.29.2022
            • Plaquettes de poesía bilingüe . Sculpture project by Mara Pastor - 05.29.2022
            • A toda costa: narrativa puertorriqueña reciente . Narrative project by Mara Pastor - 07.26.2018
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            Gilly Smith Gilly Smith @gilly_4 England, United Kingdom
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            3,901
            • Photography
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            • My project for course: Intro to Podcast Production: Tell Stories That Inspire. Audio, and Podcasting project by Gilly Smith - 02.18.2023
            • Elisabeth Luard on Cooking the Books. Podcasting, Stor, and telling project by Gilly Smith - 02.16.2023
            • Claudia Roden on Cooking the Books. Podcasting project by Gilly Smith - 11.23.2022
            • Gelf Anderson at River Cottage. Podcasting project by Gilly Smith - 11.23.2022
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            Katya Kovalenko Katya Kovalenko @katyakovalenko Presentation & Data Designer Barcelona, Spain
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            155,445
            • Design
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            • Sales deck for On the Spot Development. Design, and Graphic Design project by Katya Kovalenko - 07.26.2019
            • Pitch Deck for a Startup. Design, and Graphic Design project by Katya Kovalenko - 09.26.2018
            • Media Deck for Fundación Probitas. Design, and Graphic Design project by Katya Kovalenko - 12.26.2018
            • Pitch Deck for Giant Leap. Br, ing, Identit, and Design project by Katya Kovalenko - 02.01.2020
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            Francesc Guillamet Ferran Francesc Guillamet Ferran @francesc_guillamet fotografia gastronomica Lloret de Mar, Spain
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            4,159
            • Photography
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            Joan Boluda Joan Boluda @joanboluda Consultor de Marketing Online Barcelona, Spain
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            135,022
            • Web Development
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            • RetoSite. IT, Marketing, Web Design, Web Development, Digital Marketing, E-commerce, No-Code Development, and Business project by Joan Boluda - 07.14.2022
            • AudioCursos.com. Education project by Joan Boluda - 05.16.2022
            • Cursos de costura creativa Lulú Ferris. Sewing, and Creativit project by Joan Boluda - 07.12.2020
            • Cursos para emprendedores boluda.com. Web Development, Digital Marketing, Marketing, Web Design, E-commerce, and No-Code Development project by Joan Boluda - 06.17.2018
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            David Mulé Rebecchi David Mulé Rebecchi @davimulepodcast Productor y director de proyectos de podcast Madrid, Spain
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            51,544
            • Film, Video & TV
            • Copywriting
            • El Peregrino: La aventura del Camino de Santiago. Art Direction, Podcasting, Marketing, Digital Marketing, Content Marketing, Communication, and Audio project by David Mulé Rebecchi - 09.08.2022
            • El Peregrino: La aventura del Camino de Santiago. Podcasting project by David Mulé Rebecchi - 02.08.2022
            • El Presente es digital. CEPYME podcast. Podcasting project by David Mulé Rebecchi - 02.08.2022
            • Sin Cita Previa. Podcasting project by David Mulé Rebecchi - 02.08.2022
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            Silvia Hijano Coullaut (Libracos) Silvia Hijano Coullaut (Libracos) @silvia_libracos Madrid, Spain
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            160,235
              • MADRID OF BOOKS - Pop-up book-game. Traditional illustration, Arts, Crafts, Drawing, Graphic Design, Fine Arts, DIY, Design, Character Design, Marketing, Narrative, Stor, telling, Creativit, Writing, Editorial Design, and Creative Writing project by Silvia Hijano Coullaut (Libracos) - 05.24.2025
              • Creating children's pop-up books / THE FISH THAT WANTED TO BE A SINGER. Arts, Crafts, Editorial Design, Paper Craft, Bookbinding, Creating with Kids, and Children's Literature project by Silvia Hijano Coullaut (Libracos) - 04.15.2023
              • OPEN ME! - Book house / pop up. Advertising, Photograph, Design, Traditional illustration, 3D, Architecture, Editorial Design, Graphic Design, Marketing, Product Design, and Bookbinding project by Silvia Hijano Coullaut (Libracos) - 12.07.2022
              • Secretos que guardan secretos- Libro en dimensión historia del pop up. Arts, Crafts, Design, Traditional illustration, Graphic Design, Interactive Design, and Bookbinding project by Silvia Hijano Coullaut (Libracos) - 03.14.2022
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              Alfonso De Anda Alfonso De Anda @deandaalfonso Ilustrador Mexico City, Mexico
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              19,221
              • Traditional illustration
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              • Poster Pastel. Traditional illustration project by Alfonso De Anda - 10.04.2019
              • TFW. Traditional illustration project by Alfonso De Anda - 01.16.2020
              • Simple Living. Traditional illustration project by Alfonso De Anda - 11.04.2019
              • LESS SCREENS MORE BOOKS. Traditional illustration project by Alfonso De Anda - 11.04.2019
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              Puño Puño @puno Medellín, Colombia
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              863,800
              • Traditional illustration
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              • Experimental cómic challenge / Confinement drawing journal. Drawing, and Traditional illustration project by Puño - 04.13.2020
              • Reto de cómic experimental / diario dibujado de la cuarentena. Drawing, and Traditional illustration project by Puño - 04.13.2020
              • Class notes. Traditional illustration project by Puño - 03.08.2017
              • Drawings I make in less than 5 minutes to warm up my hand or brain. Fine Arts, and Traditional illustration project by Puño - 02.28.2016
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              Marioly Vázquez Marioly Vázquez @cestmaria Fotógrafa, Stylist & Diseñadora London, United Kingdom
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              • Pink Positive Shop. Br, ing & Identit project by Marioly Vázquez - 07.27.2021
              • REN Hydro-Boost. Photograph project by Marioly Vázquez - 07.27.2021
              • L'Eau d'Issey Rose - Issey Miyake. Photograph project by Marioly Vázquez - 07.27.2021
              • Prada - Les Infusions . Photograph project by Marioly Vázquez - 07.27.2021
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              Gonzalo P. Martos Gonzalo P. Martos @gonzalopmartos Fotógrafo y cinematógrafo Madrid, Spain
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              51,191
              • Film
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              • We Are Light - Good Mix. Film, Film, Video, and TV project by Gonzalo P. Martos - 10.17.2013
              • Being a cinematographer. Film, Film, Video, TV, and Advertising project by Gonzalo P. Martos - 10.17.2015
              • Blind Cap - Samsung. Film, Film, Video, TV, and Advertising project by Gonzalo P. Martos - 05.01.2016
              • Deloné. Film, Video, TV, Film, and Photograph project by Gonzalo P. Martos - 04.15.2016
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              Rebeca Saray Rebeca Saray @rebecasaray Fotógrafa, directora y artista digital Madrid, Spain
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              • Lo que imagines a tu alcance. Photograph, and Artificial Intelligence project by Rebeca Saray - 01.17.2024
              • A world without limits. Photo Retouching, Photograph, and Photomontage project by Rebeca Saray - 12.13.2022
              • Backstage Collection. Photograph, Fashion Photograph, and Photo Retouching project by Rebeca Saray - 07.05.2019
              • Beauty. Photograph, Fashion Photograph, Portrait Photograph, and Photo Retouching project by Rebeca Saray - 07.05.2019
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              BOND BOND @holabond Buenos Aires, Argentina
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              85,215
                • Universidad Austral. Photograph, and Social Media project by BOND - 02.14.2017
                • Wanama Underwear . Photograph, and Social Media project by BOND - 11.30.2016
                • Barugel . Social Media project by BOND - 11.29.2016
                • Play with Oreo Campaign. Photograph, and Social Media project by BOND - 11.13.2016
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