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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Abraham Abud

Abraham Abud

@abrahamabud95

Mérida, Mexico

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    Diego Velasquez Diego Velasquez @diego_velasquez Director de Proyectos - MAKACO Lima District, Peru
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    7,334
    • Photography
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    • MiBanco - Linea de Credito. 3D, 3D Animation, Color Correction, 3D Modeling, and Audiovisual Post-production project by Diego Velasquez - 01.26.2021
    • Mi Proyecto del curso: Integración de elementos 3D en entornos reales. 3D, 3D Animation, and Audiovisual Post-production project by Diego Velasquez - 01.29.2021
    • Nutrican - Dos Colas. 3D Animation, Film, Video, TV, Color Correction, and Audiovisual Post-production project by Diego Velasquez - 10.10.2020
    • Via BCP - Lanzamiento. 3D Animation, Film, Video, TV, Color Correction, and Audiovisual Post-production project by Diego Velasquez - 09.13.2017
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    Nicola-André Hagmann Nicola-André Hagmann @hagmann_nicola_andre Co-Founder & Geschäftsführer Mannheim, Germany
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    1,965
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    • Uffbasse – Bülent Ceylan und Brümmer erklären den digitalen Wandel auf der DMEXCO @home 2020. Film, Video, TV, Social Media, and Advertising project by Nicola-André Hagmann - 10.19.2022
    • "Digital (über)leben" - Der Podcast von PERFORMANCE ONE. Podcasting project by Nicola-André Hagmann - 10.06.2022
    • "Im Kühlschrank bei..." der Podcast von Edeka Südwest und Lola Weippert. Podcasting project by Nicola-André Hagmann - 07.06.2022
    • Imagefilm "Mein TEO". Advertising, Social Media, Film, Video, and TV project by Nicola-André Hagmann - 10.19.2022
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    David Mulé Rebecchi David Mulé Rebecchi @davimulepodcast Productor y director de proyectos de podcast Madrid, Spain
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    • El Peregrino: La aventura del Camino de Santiago. Art Direction, Podcasting, Marketing, Digital Marketing, Content Marketing, Communication, and Audio project by David Mulé Rebecchi - 09.08.2022
    • El Peregrino: La aventura del Camino de Santiago. Podcasting project by David Mulé Rebecchi - 02.08.2022
    • El Presente es digital. CEPYME podcast. Podcasting project by David Mulé Rebecchi - 02.08.2022
    • Sin Cita Previa. Podcasting project by David Mulé Rebecchi - 02.08.2022
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    Víctor Mollá Víctor Mollá @victormolla14 Valencia, Spain
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    78,743
      • Prompt: Artículo SEO Totalmente Optimizado. Marketing, SEO, and Artificial Intelligence project by Víctor Mollá - 09.01.2023
      • Prompt: Estrategia de contenidos 5-3-2. Marketing, Social Media, and Artificial Intelligence project by Víctor Mollá - 09.01.2023
      • Prompt: Estrategia de Palabras Clave. Marketing, and Artificial Intelligence project by Víctor Mollá - 09.01.2023
      • www.victormolla.com. Programming project by Víctor Mollá - 01.01.2012
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      María Fernanda Ampuero María Fernanda Ampuero @mariafernandamp Madrid, Spain
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      10,920
      • Arts & Crafts
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      • Grita. Writing project by María Fernanda Ampuero - 03.31.2019
      • Sacrificios Humanos. Writing project by María Fernanda Ampuero - 01.31.2021
      • Pelea de Gallos. Writing project by María Fernanda Ampuero - 08.13.2021
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      Laura Visco Laura Visco @lauravisco Amsterdam, Netherlands
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      1,341
      • Branding & Identity
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      • Fall in love with dating | Bumble. Advertising, Film, Video, TV, Cop, and writing project by Laura Visco - 06.17.2022
      • Find your magic | Axe. Advertising, Film, Video, and TV project by Laura Visco - 06.17.2022
      • Open like never before | Coca-cola. Advertising, Film, Video, TV, Cop, and writing project by Laura Visco - 06.17.2022
      • Si no es legal, es clandestino. Video project by Laura Visco - 06.17.2022
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      César Pesquera César Pesquera @cesarpesquera Realizador y artista visual Barcelona, Spain
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      10,049
      • Design
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      • SANZU. Film, Video, TV, Stor, and telling project by César Pesquera - 06.28.2021
      • Apple Along the way. Film, Video, TV, Stor, telling, and Advertising project by César Pesquera - 06.28.2021
      • Konami Pro Evolution Soccer 2021. Advertising, Film, Video, TV, Art Direction, Photograph, Post-production, Stor, and telling project by César Pesquera - 06.28.2021
      • Santa Ana. Film, Video, and TV project by César Pesquera - 04.01.2017
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      PutosModernos PutosModernos @putosmodernos Es triste pedir pero más triste es hacer crowdfunding Barcelona, Spain
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      19,978
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      • PutosModernos x Kérastase. Advertising project by PutosModernos - 02.22.2023
      • PutosModernos  x  Pull&Bear. Advertising, Poster Design, and Marketing project by PutosModernos - 02.14.2023
      • PutosModernos x Open Arms. Advertising project by PutosModernos - 07.25.2022
      • PutosModernos x Cabify. Advertising, Marketing, and Graphic Design project by PutosModernos - 06.25.2021
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      Cristina López Barrio Cristina López Barrio @cristinalopezbarrio Escritora, profesora de escritura creativa, guionista Madrid, Spain
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      100,526
      • Film
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      • Mi Proyecto del curso: Escritura de una novela paso a paso. Writing, Creativit, Stor, telling, and Narrative project by Cristina López Barrio - 03.08.2021
      • El reloj del mundo. Relatos. Editorial Flash Penguin Ramdon House 2014. Writing, and Narrative project by Cristina López Barrio - 01.01.2014
      • Rómpete, corazón. Planeta 2019. Writing, and Narrative project by Cristina López Barrio - 11.29.2019
      • Niebla en Tánger, Finalista del Premio Planeta 2017. Writing, and Narrative project by Cristina López Barrio - 11.17.2017
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      Pete Majarich Pete Majarich @petemajarich Sydney, Australia
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        • My project for course: Introduction to Mobile Filmmaking. Film, Video, TV, Video, Audiovisual Production, and Filmmaking project by Pete Majarich - 02.16.2023
        • PLGRMS — Daylight. Film, Video, and TV project by Pete Majarich - 10.03.2022
        • The Schwarzschild Radius. Film, Video, and TV project by Pete Majarich - 12.29.2020
        • A Movie Poster A Day. Design project by Pete Majarich - 10.03.2022
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        Clare Seal Clare Seal @clareseal Bath, United Kingdom
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        • The Real Life Money Journal. Writing project by Clare Seal - 05.14.2021
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        • Finding Financial Wellbeing When.... Writing project by Clare Seal - 05.14.2021
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        Natzir Turrado Natzir Turrado @n_turrado_ruiz Strategic & Technical SEO Consulting Barcelona, Spain
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        David J East David J East @daveast London, United Kingdom
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          • My project in Music Video Production for Beginners: From Script to Screen course. Music, Film, Video, TV, Video, Audiovisual Production, Stor, telling, Video Editing, and Music Production project by David J East - 08.02.2021
          • CR7 Denim ft Cristiano Ronaldo. Advertising, Film, Video, and TV project by David J East - 06.28.2021
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          Sun Yi Sun Yi @sunyi Personal Branding Strategist, Entrepreneur, Storyteller, Mentor, Podcaster, TEDx Speaker, Founder, and Principal of Night Owls and Night Owl Nation, Forbes Agency Council Member New York, United States
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          71,211
          • Web Design
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          • Dhar Mann. Stor, telling, Cop, writing, Web Design, App Design, App Development, Design, UX / UI, Br, ing, Identit, Web Development, Video, Stop Motion, Social Media, Logo Design, Mobile Design, CSS, HTML, and JavaScript project by Sun Yi - 11.09.2021
          • Mel Robbins. Content Marketing, Digital Marketing, Cop, writing, Interactive Design, Web Design, Web Development, Br, ing, Identit, UX / UI, Stor, telling, Design, Motion Graphics, CSS, HTML, JavaScript, and Logo Design project by Sun Yi - 05.02.2021
          • Jay Shetty. Cop, writing, Content Marketing, Web Design, Web Development, UX / UI, Br, ing, Identit, Stor, telling, Motion Graphics, Design, Information Design, Logo Design, HTML, CSS, and JavaScript project by Sun Yi - 05.02.2021
          • Nicole Lapin. Stor, telling, Cop, writing, Web Design, Video, Photograph, UX / UI, Music, Design, Br, ing, Identit, Marketing, Photograph, Post-production, Web Development, Film, Audiovisual Production, Logo Design, HTML, JavaScript, Writing, Film, Video, TV, Video Editing, Lifest, le Photograph, Motion Graphics, and Digital Marketing project by Sun Yi - 03.03.2021
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          Xavier Grau Castelló Xavier Grau Castelló @xgrau Socio - Namer en Nom-Nam Barcelona, Spain
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          • Design
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          • NOM-NAM LANDED. Design project by Xavier Grau Castelló - 03.12.2018
          • Share Like Follow Bcn. Design project by Xavier Grau Castelló - 03.12.2018
          • NUEVA WEB NOM-NAM. Design project by Xavier Grau Castelló - 03.12.2018
          • Nom-Nam Fast Forward. Design project by Xavier Grau Castelló - 02.12.2018
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          Carlos Cornejo · Secretname Carlos Cornejo · Secretname @carlosrcornejo Naming creator Mérida, Mexico
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          3,966
          • Branding & Identity
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          • Será Será | Cerámica. Marketing, Design, and Naming project by Carlos Cornejo · Secretname - 03.01.2021
          • Sin Ti Miento. Naming project by Carlos Cornejo · Secretname - 02.12.2019
          • Maña Lasaña. Naming project by Carlos Cornejo · Secretname - 03.25.2021
          • Amétodo. Naming project by Carlos Cornejo · Secretname - 07.05.2020
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          Simon Smith Simon Smith @simon_smith Barcelona, Spain
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          12,263
          • Photography
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          • TRACES OF SANDALWOOD - feature film. Music Production, and Film project by Simon Smith - 09.04.2014
          • ISAAC - Feature Film Score. Film, and Music Production project by Simon Smith - 03.06.2020
          • CONTACT - animated short. Music Production, Film, and Animation project by Simon Smith - 01.01.2017
          • THE GUARDIAN - Animated Short. Music Production, Film, Video, TV, and Animation project by Simon Smith - 01.01.2015
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          Katya Kovalenko Katya Kovalenko @katyakovalenko Presentation & Data Designer Barcelona, Spain
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          155,445
          • Design
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          • Sales deck for On the Spot Development. Design, and Graphic Design project by Katya Kovalenko - 07.26.2019
          • Pitch Deck for a Startup. Design, and Graphic Design project by Katya Kovalenko - 09.26.2018
          • Media Deck for Fundación Probitas. Design, and Graphic Design project by Katya Kovalenko - 12.26.2018
          • Pitch Deck for Giant Leap. Br, ing, Identit, and Design project by Katya Kovalenko - 02.01.2020
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          Shaun Levin Shaun Levin @shaun_levin Writer, artist, editor, and creative writing teacher Madrid, Spain
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          142,858
          • Editorial Design
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          • Water: A New Collection of Stories. Writing, Creativit, Design, Fiction Writing, and Non-Fiction Writing project by Shaun Levin - 04.08.2024
          • Noise (The Dogs), a short story. Writing, Creativit, Stor, telling, Narrative, Non-Fiction Writing, and Creative Writing project by Shaun Levin - 09.05.2023
          • Some More Than Others, Making a Book. Traditional illustration, Fine Arts, Painting, Creativit, Sketchbook, Design, and Creating with Kids project by Shaun Levin - 11.28.2022
          • Learning to Walk: The Beginning of My Goodbye to Running. Writing, Creativit, Stor, telling, Narrative, and Creative Writing project by Shaun Levin - 10.11.2022
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          Gonzalo P. Martos Gonzalo P. Martos @gonzalopmartos Fotógrafo y cinematógrafo Madrid, Spain
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          51,191
          • Film
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          • We Are Light - Good Mix. Film, Film, Video, and TV project by Gonzalo P. Martos - 10.17.2013
          • Being a cinematographer. Film, Film, Video, TV, and Advertising project by Gonzalo P. Martos - 10.17.2015
          • Blind Cap - Samsung. Film, Film, Video, TV, and Advertising project by Gonzalo P. Martos - 05.01.2016
          • Deloné. Film, Video, TV, Film, and Photograph project by Gonzalo P. Martos - 04.15.2016
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          Alberto Chimal Alberto Chimal @albertochimal Escritor y profesor de escritura creativa Mexico City, Mexico
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          100,293
          • Creative Consulting
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          • Batman: El Mundo. Comic, Writing, and Script project by Alberto Chimal - 09.05.2021
          • The Time Traveler Saga. Writing project by Alberto Chimal - 11.21.2020
          • La noche en la zona M. Writing project by Alberto Chimal - 08.10.2019
          • 7:19: La hora del temblor. Writing, and Script project by Alberto Chimal - 09.19.2016
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          Alejandra Moffat Alejandra Moffat @alemoffat Mexico City, Mexico
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          • Photography
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          • 1976. Writing, Creative Writing, Fiction Writing, and Script project by Alejandra Moffat - 11.07.2024
          • MAMBO. Writing, Creative Writing, Non-Fiction Writing, and Fiction Writing project by Alejandra Moffat - 11.07.2024
          • Todas las cartas que nunca envié. Film, Documentar, and Photograph project by Alejandra Moffat - 04.28.2018
          • El hacedor de camas. Writing project by Alejandra Moffat - 12.15.2011
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          Sagi Haviv Sagi Haviv @sagi New York, United States
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          116,384
            • discovery+. Br, ing, Identit, Graphic Design, and Logo Design project by Sagi Haviv - 12.02.2020
            • United States Olympic & Paralympic Museum. Graphic Design project by Sagi Haviv - 05.14.2020
            • Impossible Aerospace. Logo Design project by Sagi Haviv - 04.09.2020
            • ClearMotion. Logo Design project by Sagi Haviv - 01.09.2016
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            Mumu El Branding Love Mumu El Branding Love @mumuelbrandinglove Brander / Brand consultant Bogota, Colombia
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            12,602
            • Branding & Identity
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            • Xielo. Br, ing & Identit project by Mumu El Branding Love - 04.29.2019
            • Awaio. Br, ing & Identit project by Mumu El Branding Love - 04.29.2019
            • Nidu Fun Working Space. Br, ing & Identit project by Mumu El Branding Love - 04.29.2019
            • Addi. Br, ing & Identit project by Mumu El Branding Love - 04.29.2019
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            Juan Carlos Fernández Espinosa (identidad.com) Juan Carlos Fernández Espinosa (identidad.com) @jc_identidad Después de colaborar en algunas empresas, y de tener mi propia consultora, Ideograma, ahora descubro el mundo de mis propios clientes. Puedes seguirme en Instagram en @identidadpuntocom Madrid, Spain
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            4,803
              • La corona del Coronavirus. Animation, Br, ing & Identit project by Juan Carlos Fernández Espinosa (identidad.com) - 04.03.2020
              • Mumedi paso de ser un museo a ser la Embajada del Diseño con una enorme oferta en un bello edificio histórico en el Centro de la Ciudad de México.. Br, ing & Identit project by Juan Carlos Fernández Espinosa (identidad.com) - 03.27.2019
              • Diseña México representa al gremio reunido para fortalecer las diferentes disciplinas de diseño en el país.. Br, ing & Identit project by Juan Carlos Fernández Espinosa (identidad.com) - 03.08.2008
              • Estudio Urquiza, los fotógrafos con mejores ojos y corazones.. Br, ing & Identit project by Juan Carlos Fernández Espinosa (identidad.com) - 09.27.2005
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              Ji Lee Ji Lee @jilee Creative Director, Facebook and Instagram New York, United States
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              29,495
              • Design
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              • Top 10 Marketing Ideas of All Times. Creativit project by Ji Lee - 10.23.2019
              • Branded. Creativit project by Ji Lee - 10.23.2019
              • Pick Your Cupid. Creativit project by Ji Lee - 10.23.2019
              • Gray Is Their New Black. Creativit project by Ji Lee - 10.23.2019
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              Emilio Chuliá Soler Emilio Chuliá Soler @emiliochulia Fotógrafía y Contenidos Valencia, Spain
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              9,749
              • Architecture
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              • Campaña para Just Eat. Photograph, and Advertising project by Emilio Chuliá Soler - 02.05.2019
              • Campaña Ciudad de Bruselas. Photograph project by Emilio Chuliá Soler - 02.05.2019
              • Campaña para Región de Salento (Italia). Photograph, and Advertising project by Emilio Chuliá Soler - 06.05.2017
              • Campaña para Havaianas. Photograph, Product Photograph, and Advertising project by Emilio Chuliá Soler - 08.05.2018
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              Daniel Granatta Daniel Granatta @granatta Mexico City, Mexico
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              77,375
                • Nike We Run México. Design, Graphic Design, Traditional illustration, Marketing, and Advertising project by Daniel Granatta - 09.01.2013
                • Cruz Roja: Donación de órganos - Gusanos. Marketing, and Advertising project by Daniel Granatta - 05.04.2012
                • Mobile / Meeting - Kit Kat. Design, Marketing, and Advertising project by Daniel Granatta - 04.13.2012
                • Enchingatown. Interactive Design, Marketing, and Social Media project by Daniel Granatta - 08.07.2011
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                Renato Farfán Basauri Renato Farfán Basauri @nato_farfan Director Creativo General Barcelona, Spain
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                19,461
                  • The Fakephone. Digital Product Design, Editorial Design, Social Media, Creativit, Marketing, Mobile Marketing, Digital Marketing, Content Marketing, Artificial Intelligence, and Advertising project by Renato Farfán Basauri - 04.24.2025
                  • Inspirasound - Música hecha de frecuencias cerebrales para inspirar.. Advertising, Cop, writing, Content Marketing, Content Writing, Digital Marketing, Mobile Marketing, YouTube Marketing, Instagram Marketing, Growth Marketing, Social Media, and Social Media Design project by Renato Farfán Basauri - 08.04.2023
                  • Ojo de Iberoamerica Winner - La Batalla de Hemisferios  . Advertising, Film, Video, TV, Cop, writing, Design, Photograph, Creative Consulting, Education, Marketing, Sound Design, Social Media, Film, Drawing, Stor, telling, and Digital Marketing project by Renato Farfán Basauri - 02.21.2023
                  • Huaylarsh en Holograma - Universidad Continental. Advertising, Cop, writing, Film, Video, TV, Design, Motion Graphics, 3D, Graphic Design, Music, Photomontage, Animation, Art Direction, Photograph, Post-production, Video, TV, Audiovisual Production, and Photo Retouching project by Renato Farfán Basauri - 05.07.2021
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                  Flor Kohan Flor Kohan @flor_colorium Barcelona, Spain
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                  2,313
                  • Traditional illustration
                  • Corte Inglés - Papel de envolver infantil. Traditional illustration project by Flor Kohan - 04.10.2018
                  • Animation - Ventana Sur + Annecy / Incaa. Animation project by Flor Kohan - 11.26.2017
                  • ioguis. Film, Video, and TV project by Flor Kohan - 06.21.2015
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