Womb Stories - Bodyform

Social media content to promote Bodyform's #wombstories campaign
The #wombstories campaign was created by Abbott Mead Vickers BBDO, who produces campaigns surrounding taboos and shame surrounding women's bodies and health.
Nisha Ganatra (Golden Globe-winning and Emmy-nominated director) alongside an all-woman team, used live-action and different styles of animation to illustrate the life of wombs. The campaign brilliantly displays the emotional, intricate and sometimes painful realities of women’s womb stories.