My project in Art Direction for Creative Visual Branding course

For my branding project I created a visual identity for an online store.
I started off with interviewing the client, research and sketching.

I then went on to choose the most suitable design direction for the brand and further implemented a graphic system derived from the logo mark. I created a social media home page mockup to show the client how the logo, colours and typography would work in action.
when it came time to present to the client I made a brand book/style guide to summarise what the brand stands for and how the brand should look and feel.

Thanks for your time in teaching this course!