Lunna Pigatto

I believe in the power of empathy, and art is the best tool I found to convey it.

For the past 12 years, I've been succeeding in not fitting in a professional label.
I'm spontaneous and curious, and these traits are always translated in the solutions I propose. I've been working with creative strategy with global clients on projects related to communication for the past 8 years.

Though I love writing, I'm not a copywriter. I'm good with words, naming creation, manifesto & concept developing, articles and copy itself. I have succeeded in helping my clients tangibilize their needs and abstract ideas. But I rather say I'm a poet. Instead of fighting to cross people's mind, I focus on their heart.

My academic background is in marketing. I find it exciting to research trends, markets and elaborate strategic plans. But I hope I'll never succumb to selling something in which I don't believe. I want to change the world by improving people's lives, rather than increasing a brand market share.

I can't be labeled as a project manager. I don't master any specific tool. I can manage projects, being a freelancer and having studied strategy has taught me how to do it fluidly. I have always delivered my projects in time, in a very organized and satisfactory manner.

The closest I've got is by saying I'm a designer. But I'm not a graphic designer. I'm very attentive to details, and have a good eye for art, which allow me to brief and work with creative agencies and designers. I don't even consider myself a service designer. I'm not a UX designer either. I understand tech. I'm a millennial, worked in startups. But I prefer the face to face interaction, a good conversation, or simple observation. I want to help real people understand who they are and what they care for.

So I decided to call myself a multidisciplinary artist, strategic artist.

I want to help develop impactful solutions that deliver value for a better future and wrap them in a creative communication strategy.