Giuliano dos Santos da Silva

Curitiba-born designer passionate about design, with a degree in Graphic Design and Product Design from Unibrasil. Over the course of more than 18 years in the field, I have worked for both national and international companies, including print shops, visual communication studios, digital marketing agencies, and schools. I have developed creative projects that span from planning and ideation to the execution and production of digital and print materials. My practical experience and strategic vision allow me to deliver solutions that combine creativity and functionality.

In addition to my work in the creative field, over the past 12 years, I have shared my knowledge by teaching practical Graphic Design training sessions. I have trained over 500 students in in-person courses and around 150 professionals in live online classes during the pandemic, in partnership with Design, Games, and Digital Marketing schools. This experience has not only allowed me to teach but also to learn from different perspectives, strengthening my strategic and creative vision.

Today, I work as a specialist in analyzing, identifying, and developing brand personalities, humanizing their actions to create genuine and lasting connections with their audience. This process goes beyond visual identity, consolidating the brand's values as a guide to maintaining its essence amidst daily chaos.

Through a strategic approach, I work to ensure that brands can:

Form authentic connections;
Encourage discovery;
Create stability and trust;
Stimulate happiness and well-being;
Activate creative potential;
Promote prosperity;
Communicate quality and excellence.
By aligning attributes, values, and archetypes, I build visual identities that naturally and accurately express what the brand aims to convey. This goes beyond creating logos or brand manuals, including the definition of rituals and guidelines that ensure consistent and meaningful visual and verbal expression.