Moooi - Digital flagship store

par Margot Gabel @margotgabel

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A sofa with fluffy pillow is placed in front of two small arches containing 2 bird shaped lamps.

A multi-sensory flagship store

Moooi, the iconic Dutch furniture & design company, offers creative luxury for a well-curated & extraordinary life. Not only did we build moooi.com to be fully compliant with WCAG standards, but we went beyond & turned their digital flagship store into a multi-sensory shopping experience.

→ moooi.com

A multi-sensory experience
We approached navigation, interface, and motion design with the different senses in mind. Large, comfortable typefaces, visuals & video, interactive elements, playful animation, and the use of sound brings Moooi's imaginative vision to life

Multiple screens from the mobile site moooi.com are placed on a dark grey background.

Accessible & beautiful
Every interface element, colour combination & state of our design system is designed with care & is fully compliant to the WCAG 2.0 guidelines. By doing so, we turned accessible into beautiful.

Multi-modal approach
The digital flagship store we built for Moooi is fully keyboard-navigable. Moreover we gave the voice search a prominent place in the main navigation.