Jennifer Hayashi

With over 12 years in industry, I know how to lead teams to collaborate effectively, helping brands to deliver campaigns across social that resonate. I have a wealth of experience building teams and nurturing talent, from 3D artists, Designers, Copywriters, Art Directors & Motion Designers, to create slick, well oiled campaigns. A conceptual creative, I love working on a new brief and working with clients. I'm a safe pair of hands, able to pick up and lead as well as ideate and deliver.

At Cult, I've been pushing the boundaries of briefs, focusing on social first campaigns and launching a virtual world for a major global beauty brand. Prior to this, I spent 3 years at We Are Social with my finger on the pulse across TikTok, Instagram & Youtube. We launched Westfields TikTok and created excitement on Lidl's social accounts making their shoes sell like gold dust. All whilst managing and growing a large team of designers and creatives.

From TikTok to the Metaverse, I love looking at briefs with a fresh approach and leading creative teams to deliver campaigns that don’t just look good, but deliver on results. When I’m not collaborating or directing on set, you’ll often find me speaking at events, leading workshops, mentoring or judging awards.