Hernán Pereyra

I consider myself an empathic and people person. Creating good communication environments and advocating about UX to have a good understanding and collaboration between team areas is something i love.

Since i started with Design (back in 2005), i’ve always liked to understand what’s the real issue (if there is one) behind a problem. Finding insights and patterns is always something i really enjoy. By observing users, learning about their mental models, what they do and getting to the bottom of understanding i can help companies making the right business decisions based on data and guide them trough a Design process.

I believe that sharing knowledge is everything and getting and give feedback makes you grow as a person and professional. This is why, in 2014, i co-founded Shiftseven.co with a colleague. We focused in sharing knowledge about UX methodologies through meetups and workshops for the local community in Argentina. Helping others to start with UX and make a jump in their careers is also something i enjoy a lot.
Since 2019 i’m a former co-founder but the brand still remains and even better than before :)

My personal journey

I have more than 14 years working as a Product Designer. I invest more than 5 years working as a freelance consultant for several digital agencies from Argentina, Brazil, USA, Spain, Mexico, and Cyprus. This agencies had impact in different industries such as Fintech, Retail, Travel, Logistic, Ecommerce among others.

I’m currently living in Köln, Germany, working as a Product Designer in a Healthcare startup.

My learned skills

User centered design:
Design thinking. Creating user interviews, empathy mapping, journey mapping, qualitative and quantitative data, personas and user testing.

Preparing Design solutions using Figma, Sketch, Balsamiq, classic pencil and paper, to define wireframes, prototypes and deliver user interfaces.
Creation and maintenance of Design Systems for Desktop and Mobile.

Agile methodologies. Lean UX. Scrum. Good communication with Development teams to set expectations and scopes.

Soft skills:
Strong skills like empathy, giving and accepting feedback, resilience.
Educating and presenting about design internally to team members from other areas.
Knowledges of Coaching and Neuro-linguistic programming (NLP)