Stratégies de branding holistique

Stratégies de branding holistique

“We have now come to the end of our course on identity design. Thank you for the participation! We are happy if we could help you with our experience to grasp identity in its complexity and to be able to shape it. Now you can dedicate yourself to your project and present us with a visual concept of your new identity - we have summarized the most important steps for you here. You can use our project as a guide when creating your presentation. However, try to let your own inspiration run wild, experiment and create something unique. Rebriefing and copy analysis In order to get a better grasp of your project, create a rebriefing in which you summarize the important aspects of your identity project. Then analyze the competitors or the market environment. character and tonality Define the character and tonality of the identity to be designed. Gladly use workshop methods to involve project partners and clients in the joint process and also to achieve important insights.

mood boards Gather and structure all your thoughts and all the information you have already gathered about the project. Find the starting points of your project and then create suitable mood boards. The messages Verbalize statements that you want to support and transport with your work in order to convey the defined identity. Then check your messages with the defined character and tonality. The Story From the messages developed, find an overarching story in which all aspects are to be integrated. Keep in mind that everything that is made has to work with the story. The design Based on the defined identity, develop your design concept based on the character, the tonality, the story, the messages and all your ideas from the mood boards. Don't forget to make your visual identity visible too! As soon as you have finished presenting your design concept, you can upload your project to the forum. Simply click on "Create your project". Identity is constantly changing and constantly evolving. It is therefore important to constantly deal with identity, to question it again and again. The best way to do this is through exchange. Use the forum, exchange ideas with the other course participants and give feedback on their projects. The resulting perspectives and food for thought help us all. Of course we will also stop by as often as possible and give you feedback and advice. See you in the forum! ”

Transcription partielle de la vidéo

“projet final Nous sommes arrivés à la fin de notre cours sur la conception des identités. Merci de nous avoir accompagné jusqu'ici. Nous sommes heureux si nous pouvions vous aider, appréhender l'identité dans toute sa complexité. Reprenons les étapes, dont nous avons discuté ensemble. Nous avons commencé par découvrir l'identité et j'ai appris combien il est important accordez beaucoup de temps à cette étape du processus. Puis nous avons systématisé et structuré l'input collecté, pour établir l'identité. Ensuite, nous avons appris comment nous rendons les identités visibles. Basé sur une hi...”

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Sommaire du cours : Stratégies de branding holistique

• Niveau : Débutant
• 100% avis positifs (14)
• 819 élèves
• 5 unités
• 16 leçons (1 h 47 min)
• 3 vidéos téléchargées

• Catégorie

  Design, Marketing & Business

• Logiciel

  Adobe InDesign

• Domaines

  Branding et identité, Conception numérique, Création de logos, Design graphique, Direction artistique, Gestion de la conception, Gestion et productivité, Marketing, Stratégie de marque